Marketing Day: Live sports on Twitter, Verizon buys Yahoo & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on July 25, 2016 at 4:05 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- [WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more
Jul 25, 2016 by Matt McGee
In our latest show, we talk about Google’s delayed implementation of the payday loans ad ban, Twitter’s strange requirements for getting verified and more. - Deliver content your employees want to share
Jul 25, 2016 by Digital Marketing Depot
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this e-book, Dynamic Signal explores the connection between content and employees. - The missing link in your content promotion strategy
Jul 25, 2016 by Quinn Whissen
Sure, you’re creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. - From in-house to agency: how to adapt
Jul 25, 2016 by Matt Clough
Ready to make the leap from in-house to agency? Columnist Matt Clough discusses what you should expect and offers some tips on how to make it a smooth transition. - Are you telling all your prospects the same story?
Jul 25, 2016 by Jeffrey L. Cohen
If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. - Twitter adds to live sports roster with weekly MLB, NHL games
Jul 25, 2016 by Tim Peterson
Twitter has assembled a big three of live sports streams, and it’s also adding its own version of “SportsCenter.” - Verizon is buying Yahoo for $4.83 billion
Jul 25, 2016 by Greg Sterling
The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords
- Google sunsetting AdWords Converted Clicks in September
- 5 annoying AdWords bugs only the pros know
- Color fade: A history of Google ad labeling in search results
- Local businesses trump big businesses when it comes to delivering on-site updates
- Google Maps for Android to add “WiFi-only” mode
- After buying Yahoo for nearly $5 billion, Verizon is now in the search business
Online Marketing News From Around The Web:
Analytics
- 3 changes that will strengthen your data science team, venturebeat.com
- How predictive analytics discovers a data breach before it happens, techcrunch.com
- Leveraging Analytics For Remarketing: Picking The Ripest Fruit, www.ppchero.com
- The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth), conversionxl.com
Blogs & Blogging
- 3 Ways to Get Executives Excited About Guest Posts, contently.com
- 8 Ways Bloggers Can Make Money on the Side, www.blogherald.com
- Why My Blog Motto is “Done and Not Perfect”, www.problogger.net
Business Issues
- AOL’s Tim Armstrong says “scale is imperative” in the Verizon-Yahoo deal, www.recode.net
- How Instagram’s Head Engineer Is Using Quantum Mechanics To Manage His Team, www.fastcompany.com
- YouTube Names Oona King Global Director of Diversity Marketing, www.adweek.com
Content Marketing
- 15 Content Marketing Trends That Need Your Close Attention, www.jeffbullas.com
- 3 Simple Ways to Bust Stereotypes and Craft a Remarkable Message, www.copyblogger.com
- For Content Marketing, Use History, www.practicalecommerce.com
- How Content Marketers Feel They Measure Up to Their Peers, www.marketingprofs.com
- How Luxury Brands Should Tackle Content Marketing Attribution, contently.com
- How to beat Pokemon Go with content marketing, www.cornwallseo.com
- Why Cisco Is Hiring Over 200 Content Marketers, contently.com
Conversion Optimization
- 14 Things That You Can Do Right Now to Get at Least 10 New Leads by Tomorrow Morning, blog.crazyegg.com
- 7 data led reasons why your conversion rates have dropped, www.branded3.com
- Can You Trust the “Science” of Optimization?, conversionxl.com
- Pop-Ups Vs. Usability, Conversions And Bounce Rates, usabilitygeek.com
E-Commerce
- 20 Free Design Tools for Ecommerce Merchants, www.practicalecommerce.com
- CRO Testing Shows Power of Urgency Tactics in E-Commerce, ignitevisibility.com
- Jet.com Is Still Trying to Take On Amazon, fortune.com
- Retailers’ average return on Facebook ad spend jumps 75% in Q2, www.internetretailer.com
- Shopmented reality: Mobile blurs the line between online and in-store shopping, www.internetretailer.com
- Testing Credit-Card Numbers In E-Commerce Checkouts (Cheat Sheet), www.smashingmagazine.com
- The Future of e-Commerce: What if Users Could Skip Your Site?, moz.com
- Why retailers still struggle with omnichannel – and how they can conquer the challenge, www.retaildive.com
Email Marketing
- Holiday Email Marketing Campaign KickOff, movableink.com
- How to Write a Winning Welcome Email, blogs.constantcontact.com
- Retail Emails Soon Lead to Sales, www.emarketer.com
General Internet Marketing
- 4 Successful Influencer Campaigns You Can Model, www.socialmediaexaminer.com
MarTech
- 3 Change Management Tips for Adopting New Marketing Technology, www.martechadvisor.com
- Facebook Marketing Partners Specialty Showcase: Ad Technology, www.facebook.com
Mobile/Local Marketing
- 3 Best Practices for Mobile Marketing, blog.marketo.com
- Best WordPress Push Notification Plugins to Increase Returning Visitors, www.wpexplorer.com
- How to Win Mobile Moments, www.tune.com
- Mobile commerce in review: The future gets closer, www.mobilecommercedaily.com
- Push notifications, mobile appointment booking dominate back-to-school commerce efforts, www.mobilecommercedaily.com
Social Media
- 6 Unforgettable Lessons from Southwest Airlines Social Media Crisis, www.convinceandconvert.com
- 7 Social Media Management Tips to Save Time AND Increase Engagement, www.wordstream.com
- Creating a Business Profile on Instagram, blog.business.instagram.com
- Facebook Gets Strong Majority of World’s Social Ad Spending, www.emarketer.com
- Five Social Best-Practices and Their Examples From the Food Industry, www.marketingprofs.com
- If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One, www.adweek.com
- See What’s Happening, www.Twitter.com
- Struggling With Social? Call in Your Influencers, contentmarketinginstitute.com
- To move forward, Snapchat must look to Instagram, www.mobilecommercedaily.com
- Twitter to Email: 5 Twitter Email Notifications Tools, www.internetmarketingninjas.com
- Why Publishers Need to Walk Away From Facebook, www.adweek.com
Video
- 11 Ways to Use Facebook’s 24-hour Live Streaming for Business, www.jeffbullas.com
- 6 Ways to Use Facebook Live Video for Your Business, www.socialmediaexaminer.com
- Automated video: considerations for publishers and advertisers, econsultancy.com
- How to build your own Facebook Live Studio for under $6K, www.geekstyle.co.il
- How to create Facebook videos that break through and get noticed, www.mobilecommercedaily.com
- How Video Selfies Help Keep My Company Connected, www.fastcompany.com
- Publishers Drive Early Wins With Facebook Live, adexchanger.com
- YouTube: Pokemon Go is ‘a unique video game phenomenon like no other’, venturebeat.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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