Marketing Day: How Businesses Use Pinterest, Gmail Sponsored Promos & Twitter Buys Periscope

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• As Google Enters Auto Insurance Market, Comparison Sites React; Agency Partner Raises Financing
  Partners and competitors alike hoping Google will bring more awareness of comparison shopping for insurance, spreading the benefits.
• How 3 Businesses Use Pinterest To Learn What Their Customers Covet
  By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn’t get without the social bookmarking service.
• Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
  Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta.
• You’ve Got Mail! (LinkedIn Is Positive Of It) Sponsored InMail Upgrades Now Serve 100% Deliverability
  LinkedIn’s Sponsored InMail adds rich targeting features and will not only display to active prospects for superior deliverability.
• All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
  Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data.
• The Content Battleground: Performance Above The Noise
  Columnist Jim Yu discusses the challenges marketers face when it comes to measuring content performance and value.
• Reports: Twitter Has Acquired Periscope Streaming Video App
  Startup is still in private beta but is reportedly working on a mobile app similar to Meerkat.
• Will Google Now Come To Apple Watch? Google Says Nothing To Announce
  Apple held its big Apple Watch event this morning, showing examples of various apps sending notifications and alerts from the iPhone to the device. So what about Google? Its Google Now notifications are ideal for smartwatches — in fact, they’re a core part of Google’s own Android Wear. Will those come to Apple Watch? “We […]
• Nielsen Study: Twitter TV Conversation Is Bellwether For Audience Engagement
  Nielsen finds that Twitter activity during television shows highly correlates with neurological reactions of study participants.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Patrick Pichette, Google’s CFO To Retire
• Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
• Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets
• Prediction: Apple Will Not Renew Google As Safari Default Search Engine
• Adidas, Nike & Auditing hreflangs For Explosive SEO Results
• The Next Generation Of Structured Data: Taking Markup To The Next Level
• Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results

Online Marketing News From Around The Web:

Analytics

• Social’s Significance in Marketing’s Big Data Lifecycle Gives a New Twist to TMI, www.socialmediatoday.com
• The Magic of Universal Analytics: Strategy, Implementation Tips, www.kaushik.net
• The State of B2B Digital Marketing Analytics, www.marketingprofs.com
• The Year of the Predictive Marketer, www.cmswire.com

Blogs & Blogging

• 5 Advanced Techniques I Use To Make Money On My Blog, www.problogger.net
• 5 Great Ways to Drive More Traffic to Your Blog, www.blogherald.com
• 6 Methods to Create Quality Blog Content, www.goinflow.com

Business Issues

• HBO web-only service to debut in April on Apple devices first, www.internetretailer.com
• Paul Feig’s “Other Space” Premieres on Yahoo, yahoo.tumblr.com
• Pioneering Tech Blog GigaOm Is Shutting Down, techcrunch.com

Content Marketing

• 10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best), www.convinceandconvert.com
• 6 Foolproof Methods For Creating Top Content on Any Topic, blog.bufferapp.com
• A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground, contentmarketinginstitute.com
• Brand Storytelling 101: The Essential Elements, www.searchenginejournal.com
• Content Marketing Isn’t Really about Content At All, www.verticalmeasures.com
• How to Set Goals for Your Content and Weave Them into What You Create, www.copyblogger.com
• Why Branded Content Is Poised to Take Over, www.adweek.com

Conversion Optimization

• 5 Key Elements For Creating a Compelling Call To Action, www.jeffbullas.com
• CRO Plugins You Can Install In Under 30 Mins, blog.crazyegg.com
• On-Site Must-Haves That Boost Conversions, www.marketingprofs.com
• Wayfinding Conventions: Design Your Landing Pages to Guide Visitors to Action, unbounce.com

Copywriting, Design & Usability

• Continuous Input In Mobile Devices: Pain Or Gain?, www.smashingmagazine.com
• Responsive Web Design is a must for any brand that is serious about digital, www.internetretailer.com
• Tools for Mobile UX Design: Task Flows, www.uxmatters.com

Domaining

• Owners bullish on domain name values in 2015, domainnamewire.com
• Why Won’t URLs Die?, medium.com

Ecommerce

• Ecommerce Personalization Similar to Dating, www.practicalecommerce.com
• Ecommerce trends in 2015: video presentation, econsultancy.com
• How Michael Kors markets to online millennials, www.internetretailer.com
• Louis Vuitton: analysis of the luxury online customer journey, econsultancy.com
• Nearly half of digital shoppers at the top 10 retailers are mobile-only, www.internetretailer.com

Email Marketing

• 3 Email Marketing Best Practices for Small Businesses, blogs.constantcontact.com
• Build Customer Trust by Sending These 6 Emails, www.verticalresponse.com
• First CASL Violation Filed, blog.returnpath.com

General Internet Marketing

• 5 Must Have Tools For Modern Growth Marketers, wilsonpeng.com
• 6 Things That Make Modern CMOs Stand Out, www.cmswire.com
• Agility Will Rule in the Era of Engagement Marketing, blog.marketo.com
• Study: Despite Benefits, Marketers Slow to Adopt Virtual Events, www.intercall.com
• The Real Reason Every Marketer Should Attend SXSW, www.adweek.com

Internet Marketing Industry

• BlueConic Delivers Unparalleled Marketing Outcomes by Synchronizing Data Across a Siloed Ecosystem, Business Wire
• CCDR Media Launches Click-to-Call Product, Market Wired
• Digilant Announces the Global Launch of Fully-Customizable, Page-Level Targeting Data Solution, www.digilant.com
• IAC Hires David Siegel As CEO Of Finance Website Investopedia, techcrunch.com
• Teradata Unveils its Digital Marketing Center, www.teradata.com
• Vibes Wants To Close The Loop On Mobile Marketing, www.forbes.com

MarTech

• Avoid Impulse Buys when Shopping for Marketing Technology, www.cmswire.com
• The striking parallels between marketing automation and software engineering, chiefmartec.com
• Where Marketing Tech Trends Of 2015 Overlap With Programmatic, www.mediapost.com

Mobile/Local Marketing

• 4 Mobile Innovations That Are Hastening the Decline of Desktops, www.adweek.com
• 5 Lessons from David Ogilvy That Still Work for Mobile App Marketing, blog.kissmetrics.com
• 7-Eleven stirs up beverage purchases with new in-app loyalty platform, www.mobilecommercedaily.com
• Are Security Concerns Holding Back Mobile Payments?, www.emarketer.com
• Google Calendar for iPhone. It’s about time., gmailblog.blogspot.com
• Location Isn’t Just Where You Are, streetfightmag.com
• Mobile App Onboarding: How To Do It Right, usabilitygeek.com
• Starbucks to expand mobile-ordering service across the Northwest, www.internetretailer.com

Social Media

• 3 Ways to Use Facebook Groups for Business, www.socialmediaexaminer.com
• 4 Ways to Dramatically Improve Your Social Media Photos, www.convinceandconvert.com
• 44 Social Media Tools Recommended by the Pros, www.socialmediaexaminer.com
• 5 Instagrammers from 5 Continents You Need To Know, www.adweek.com
• Brand Yourself: Applying Strategic Branding to Personal Social Channels, www.adweek.com
• Brands have more followers on Google+ than on all others together, www.searchenginepeople.com
• Discover Agile Social Media Marketing, www.blogherald.com
• How Frozen Drove Disney’s Big Year on Social, www.socialbakers.com
• Social Selling 101: Discovering High-Value Prospects, www.martechadvisor.com
• State of Enterprise Social Marketing Report 2014 Takeaways, smallbiztrends.com
• The Problem With Twitter’s New Abuse Strategy, www.adweek.com
• Twitter Opens Hong Kong Office To Make Money In China, techcrunch.com
• U.S. judge revokes bail for missing man accused in Facebook fraud, Reuters

Video

• Video Posts Double Organic Reach on Facebook, contently.com
• What brands and publishers need to know about Meerkat, Digiday
• Why Aren’t More Brands Embedding Their Own YouTube Videos?, www.reelseo.com
• YouTube’s Competition; TV Targeting Lagging, adexchanger.com
• YouTube’s Unofficial Film School Is Reinventing the Studio, contently.com