Marketing Day: Zuckerberg’s Town Hall Meeting, Stripe Buy Buttons & ONE By AOL Adds Creative
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on September 15, 2015 at 4:10 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Zuckerberg: Facebook Is Close To Testing An Other-Than-Like Button
Sep 15, 2015 by Martin Beck
There will be no “dislike” button, but the founder and CEO says the social network will soon test a way for people to express emotions with a shorthand interaction. - SPONSORED MESSAGE: Get a 360-degree view of marketing effectiveness with Marchex Call Analytics
Sep 15, 2015 by Marketing Land
Read The New Report: The $1 Trillion click-to-call economy - Stripe Makes Move To Be The Prime Supplier Of Buy Buttons
Sep 15, 2015 by Martin Beck
Payment processing startup introduces Relay, an API that gives merchants the ability to place buy buttons on social networks and third-party sites. - App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2
Sep 15, 2015 by Ginny Marvin
Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago. - Marketers Need To Work Smarter, Not Harder
Sep 15, 2015 by Mary Wallace
As the role of marketing expands, marketers are becoming ever more stressed — and for good reason. Columnist Mary Wallace explains how you can relieve some of that pressure while still taking on the increased responsibility. - Repurposing Your Content For New Media
Sep 15, 2015 by Jordan Kasteler
Don’t let good content go to waste. Columnist Jordan Kasteler tells you how to take your most popular content and breathe new life into it on a different platform. - ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens
Sep 15, 2015 by Ginny Marvin
The revamped Pictela platform dynamically serves creatives across screens based on real-time engagement activity. - Here’s How Marketers Can Build On Their “Never Active” Subscriber Base
Sep 15, 2015 by Jason Warnock
Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place. - Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads
Sep 15, 2015 by Ginny Marvin
Opera Mediaworks and comScore study points to value in creating or editing content specifically for mobile streams. - Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
Sep 14, 2015 by Amy Gesenhues
A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars
- Google’s Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results
- Amazing Content For Small Businesses: What Does It Really Look Like?
- 10 Common Mistakes When Setting Up Audiences In AdWords
- Super Mario Brothers Turns 30 & Scores A Google Easter Egg
Online Marketing News From Around The Web:
Affiliate Marketing
- Earn Double Commissions with eBay Partner Network, www.ebaypartnernetworkblog.com
- Affiliate Marketing is the Most Desired Digital Skill of 2015, www.amnavigator.com
Blogs & Blogging
- 10+ Best Anti-Spam Plugins for WordPress 2015, www.wpexplorer.com
- Blog Categories & Tags Demystified, 3qdigital.com
- Can Launching a “For Beginners” Blog Still Work?, www.problogger.net
Business Issues
- The New Veterans ERG @ Yahoo, yahoopolicy.tumblr.com
Content Marketing
- 10 Content Marketing Tips To Drive More Traffic, bigtimesmallbusiness.com
- 105 Types of Content to Fill Up Your Content Calendar, www.convinceandconvert.com
- 123 Content Marketing Tools from Industry Professionals, www.razorsocial.com
- 5 Tips to Help You Become a Prolific Content Creator, www.toprankblog.com
- A Guide to 10X Content for 2015 and Beyond, www.searchenginejournal.com
- Break the Cycle of Content Marketing Addiction, www.toprankblog.com
- Easy strategies for an endless stream of content, menwithpens.ca
- First-Party Content: An Untapped Treasure Chest, adexchanger.com
- MakerBot Wants to Spark a 3D Printing Revolution Through Content Marketing, contently.com
- The 2015 Content Marketing Awards: Brands that are Early Favorites, www.copypress.com
- Two-thirds of Wired’s revenue is digital, and brand content is why, digiday.com
Conversion Optimization
- 10 Popup Calls-to-Action Your Readers Won’t Be Able To Resist, www.jeffbullas.com
Copywriting, Design & Usability
- Just How Important is “The Fold”? 5 Things to Consider, blog.kissmetrics.com
- Lean Mobile UX Lessons To Keep Your App From Sinking Like The Vasa Ship, www.smashingmagazine.com
- Parallax Design: A New Paradigm for Visually-Appealing Websites, www.searchrank.com
- Yoast.com: redesigned, yoast.com
Domaining
- ICANN Publishes “An Analysis of New gTLD Universal Acceptance” Finding They Are Not, www.thedomains.com
Ecommerce
- 7 Overlooked Holiday Tactics for Amazon Sellers, www.practicalecommerce.com
- Do Shopping Cart Abandoners Just Not Want to Buy?, www.emarketer.com
- Five successful retail and ecommerce campaigns with ROI, econsultancy.com
- Mobile Marketing and the Future of Ecommerce, www.adweek.com
- New Etsy program helps sellers find manufacturers, www.retaildive.com
- Target challenges Amazon, enters grocery delivery with Instacart, www.reuters.com
- The eCommerce Tester’s Checklist, www.goinflow.com
Email Marketing
- 4 Email Marketing Trends We’ll See Emerge in 2016, www.searchenginejournal.com
- Is My Subject Line Test Statistically Significant?, blog.returnpath.com
General Internet Marketing
- Become a Smarter Marketer with Primer, googleandyourbusiness.blogspot.com
- Customer Experience Must Be at the Heart of Your Agile Marketing, www.marketingprofs.com
- How to Synchronize Your Marketing With the Customer Journey, www.marketingprofs.com
- Tumblr’s First CMO on How to Grow While Staying True to the Brand, www.adweek.com
Internet Marketing Industry
- Livefyre Partners with Adobe to Bring Curated Social Content to Brand Experiences, www.businesswire.com
- 4C Connects TV and Social Media to Improve Multi-Screen Brand Experiences, Market Wired
- Boost Media, DialogTech and IgnitionOne Announce New Partnership, www.ignitionone.com
- CertainSource Unveils the First B2C Email Retargeting Solution, www.businesswire.com
- New solution expands on SDL Language Cloud Platform, www.sdl.com
- Vidyard New video selling solution offers native integration with Salesforce platform, www.vidyard.com
- VigLink Announces International Growth Through Partnerships With Effinity and vCommission, Market Wired
MarTech
- Accel Partners Looks To Map The Marketing Technology Ecosystem, techcrunch.com
- Marketing technology? Digital? It should be #HumanFirst, chiefmartec.com
Mobile/Local Marketing
- Ad-blocking makes mobile news sites more than 3 seconds faster, www.mobilemarketer.com
- Are Boomers Ready to Bank on Wearables?, www.emarketer.com
- Here’s How Social App Whisper Has Quietly Become a Marketing Force, www.adweek.com
- Messaging Apps Have A Goal In Sight, But Out Of Reach, adexchanger.com
- Obama pledges $160M to develop ‘Smart Cities’ apps, www.cnet.com
- The Story behind Mobile Usage and How It’s Forced Marketers to Change their Game, www.retaildive.com
- Top Free Android Apps August (UK, Germany, France), blog.similarweb.com
Reputation Management
- Seven Things That Make Consumers Distrust Brand Websites, www.marketingprofs.com
Social Media
- The Definitive Guide to Pinterest Marketing, ignitevisibility.com
- 3 Effective Audiences For Facebook Ad Beginners, www.ppchero.com
- 4 Ways to Promote Your Event With Social Media, www.socialmediaexaminer.com
- 4 Ways to Stay Ahead of the Competition on Social Media, smallbiztrends.com
- Class Action Lawsuit Accuses Twitter Of “Listening In” On Your Direct Messages, techcrunch.com
- Facebook Agrees To Do More To Help Combat Hate Speech In Germany, techcrunch.com
- Facebook Works With Google To Let Mobile Web Users Get Push Notifications Via Chrome, techcrunch.com
- How HP Balances Social Marketing With Social Customer Service, www.convinceandconvert.com
- Most Engaging Influencers on Instagram, simplymeasured.com
- New Research Study: Facebook Insights From 500 Million Posts, blog.bufferapp.com
- Political donations, now through a Tweet, www.Twitter.com
- Snapchat Starts Charging $0.99 For 3 Replays, Adds Face Effect “Lenses”, techcrunch.com
- The 5 Must-Have Social Media Reports for Any Situation, simplymeasured.com
- The Secret Way Publishers Are Going Viral On Facebook, adexchanger.com
- The State of Social Media Content, in 12 Charts, contently.com
- Welcome to the Block Party, www.theawl.com
- What is Snapchat and How Can I Use It for Business?, smallbiztrends.com
Video
- 8 Essential Ways to Keep Your Video Content Relevant, www.reelseo.com
- How YouTube Is Reprogramming Video, adage.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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