Marketing Day: More Google Glass Apps, Zillow Buys Trulia & The Retargeting Trap

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Glass App Landscape (Finally) Showing Signs Of Growth It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll […]

on July 28, 2014 at 5:01 pm | Reading time: 6 minutes
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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Google Glass App Landscape (Finally) Showing Signs Of Growth
    It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven’t […]
  • Roost Enables Web Push Notifications, Coming Soon To Mobile Browsers
    A company called Roost has developed publisher push notifications for PC web browsers. This offers a potential new channel to deliver content or marketing messages via the browser (which can complement or substitute for email). But what’s even more interesting is the prospect of extending this to mobile web browsers. Currently mobile users can only […]
  • Zillow Buys Rival Trulia For $3.5 Billion In Stock
    The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia’s boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market. The closest rival will be […]
  • Turn Your Blog Into A Learning Center To Win At Content Marketing
    With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. […]
  • The Retargeting Trap: How Targeting Conversions Hurts ROI
    Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will indicate what’s working versus what’s not, what’s a signal versus what’s an outlier. And, data help to determine the proper media mix for the overall campaign strategy. Data-driven, performance-based advertisers reviewing their online […]
  • Cool Janrain Tool Shows The Data You Expose When You Log In Socially
    We all do it, likely without much thought. We use our social media — or other digital — identities to log into multiple websites daily. It’s quick, convenient and saves us the hassle of creating another username and password. But if you are concerned about privacy (and you should be), it’s a good idea to […]

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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