Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: YouTube’s top ads in December, Facebook Live updates & Instagram ads

Marketing Day: YouTube’s top ads in December, Facebook Live updates & Instagram ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 11, 2017 at 4:05 pm

marketing-day-header-v2-mday
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • The flexibility requirement for SEO agencies
    Jan 11, 2017 by Casie Gillette
    SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
  • YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to top of list
    Jan 11, 2017 by Amy Gesenhues
    Enlisting a number of artists, Shell is using the music video to promote its #MakeTheFuture campaign.
  • Going beyond ‘right consumer, right time, right place’
    Jan 11, 2017 by Phil Schraeder
    Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.
  • Why SEO & lousy content don’t mix
    Jan 11, 2017 by Ryan Shelley
    Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
  • 3 ways to thrive in the year of customer experience
    Jan 11, 2017 by Mike Sands
    Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead.
  • The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing
    Jan 11, 2017 by Nadine Dietz & Erica Seidel
    CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers’ needs, in an interview with columnists Nadine Dietz and Erica Seidel.
  • Facebook will let Pages broadcast live videos from desktop web
    Jan 11, 2017 by Tim Peterson
    Facebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments.
  • Twitter to shutter Dashboard, an app for businesses to manage accounts
    Jan 11, 2017 by Tamar Weinberg
    Twitter is killing its Dashboard business product six months after it was launched.
  • Responsive ads for the Google Display Network: 6 months in
    Jan 11, 2017 by Anna Shirley
    As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing.
  • A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
    Jan 11, 2017 by Kristine Schachinger
    What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.
  • Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement
    Jan 11, 2017 by Matt Umbro
    Are you really paying attention to your listeners’ social cues when presenting? Columnist Matt Umbro explains why it’s critical to stop talking and instead encourage participation in a conversation.
  • 4 ways to win the inbox in 2017
    Jan 11, 2017 by Cynthia Price
    A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.
  • Instagram will show ads to the 150 million people viewing Stories daily
    Jan 11, 2017 by Tim Peterson
    Some time soon, Instagram will slot photo and video ads between Stories, its Snapchat clone that’s being used by half of its audience every day.
  • Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y
    Jan 11, 2017 by Greg Sterling
    They study helps reveal a demographic segment that represents more than two billion people globally.

Online Marketing News From Around The Web:

Analytics

  • A snapshot of how Top 1000 retailers approach analytics, www.internetretailer.com
  • Site Traffic a Key Success Measure for Most UK Marketers, www.emarketer.com

Blogs & Blogging

  • 7 Ways To Save Some Money As A Blogger In 2017, www.blogherald.com
  • 8 Reasons You’re Losing Money On Your Blog, www.problogger.net
  • Blogging Trends That Bring Content Marketing Down to Business, contentmarketinginstitute.com

Business Issues

  • Amazon to pay C$1.1 million to settle Canada pricing case, www.reuters.com
  • Facebook CEO Mark Zuckberg hires David Plouffe and Ken Mehlman to the Chan Zuckerberg Initiative, qz.com
  • Facebook has all but admitted it’s a media company, qz.com
  • Microsoft tries to soothe regulators and critics with new privacy controls, www.zdnet.com

Content Marketing

  • How publishers squeeze new traffic out of their old content, digiday.com
  • How to create amazing how-to content, www.branded3.com

Copywriting, Design & Usability

  • 3 Signs of a Trustworthy Design Agency, blog.epicosity.com
  • How Functional Animation Helps Improve User Experience, www.smashingmagazine.com
  • HTTPS on NYTimes.com, New York Times
  • Improve your Mobile UX with these Form Input Data Types, raventools.com

Domaining

  • Analyzing new top level domain registrations by country (Part 1), domainnamewire.com

E-Commerce

  • 5 Ecommerce Fulfillment Trends Impacting 2017 and Beyond, multichannelmerchant.com
  • 7 Ways to Accelerate Your Online Store in 2017, www.practicalecommerce.com
  • Are You Listening to Your In-Store Shoppers? Amazon Is, www.cmswire.com
  • Why B2B Ecommerce Experiences Still Lag B2C, www.cmswire.com

Email Marketing

  • 7 Step Email Marketing Checkup for Retailers, smallbiztrends.com
  • How to Set-up Your First Email Automation Program (And Win!), ignitevisibility.com
  • Steal These Contextual Email Ideas for Your 2017 Campaigns, movableink.com

General Internet Marketing

  • 5 Ways to Make Your Marketing Grow This Year, adage.com
  • 71% Plan to Spend More on Digital Marketing Activities in 2017, www.searchenginejournal.com
  • Five things to include in your digital transformation playbook, econsultancy.com

MarTech

  • Building Blocks: Siddhartha Bhattacharya, VP Global Marketing at Kodak Alaris talks Marketing Tech, www.martechadvisor.com
  • The $200M Automation Mistake That Could Happen to Your Brand, www.cmswire.com

Mobile/Local Marketing

  • Ask Yoast: AMP for small business owners, yoast.com
  • How to Make Your Site Mobile-First in 2017, www.searchenginejournal.com
  • It’s Time for Brands to Get Serious About Messaging Apps, www.emarketer.com
  • More Than Half Of Age Data In Mobile Exchanges Is Inaccurate, adexchanger.com

Social Media

  • 3 Questions To Ask Before You Create a Facebook Ad, www.verticalresponse.com
  • 4 Ways to Promote Your Products on Social Media, www.socialmediaexaminer.com
  • 64% of Marketers Have a Snapchat Account, According to New Report, www.adweek.com
  • A Cheat Sheet to High-Converting Facebook Ad Creative, blog.kissmetrics.com
  • Are You Seizing the Power of Social Media Attribution?, www.convinceandconvert.com
  • Exploring How to Share Multiple Instant Articles in One Post, media.fb.com
  • Facebook Ads Manager: The Complete, One-Stop Guide, blog.bufferapp.com
  • Facebook makes it harder to notice when posts are edited, venturebeat.com
  • Introducing: The Facebook Journalism Project, media.fb.com
  • The Information’s Jessica Lessin: Facebook-media relations will worsen, digiday.com
  • The Secret to $5 Customer Acquisition Costs on Facebook, blog.crazyegg.com
  • What Social Media Is Media Means For Your 2017 Marketing, heidicohen.com

Video

  • 3 Types of Videos Every Sales Team Should Be Using Right Now, www.thesaleslion.com
  • 5 Benefits to Using GIFs and Videos in PDF Marketing Materials, www.searchenginejournal.com
  • A New Way To Discover Up-And-Coming Creators & Artists, youtube-creators.googleblog.com
  • For Facebook, a Crucial Test of a New Video Ad Unit, www.emarketer.com
  • The Top Facebook Live Trends to Know in January 2017, www.newswhip.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.