Marketing Day: YouTube Supports VR Video, New Facebook Ad Tools & Content Marketing Tips
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on November 5, 2015 at 4:00 pm | Reading time: 8 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Hunger Games & TOMS Shoes Tap Into New YouTube Virtual Reality Video Support
Nov 5, 2015 by Amy Gesenhues
Both brands have VR videos which can be viewed on YouTube’s Android App using Google Cardboard. - Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
Nov 5, 2015 by Greg Sterling
Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads. - 4 Big Marketing Takeaways From Facebook’s Earnings Call
Nov 5, 2015 by Martin Beck
Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search. - Infer Launches New Platform To Take Predictive Lead Scoring To A New Level
Nov 5, 2015 by Barry Levine
Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations. - Content Marketing Done Right: 8 Examples You Can Learn From
Nov 5, 2015 by Pratik Dholakiya
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own. - Creating The Ideal Creative Atmosphere: Lessons From Web Summit
Nov 5, 2015 by Matt Clough
Is an influx of data clouding our creativity? At the 2015 Web Summit conference, contributor Matt Clough shares ideas on the topic from expert speakers, who also explore how marketers must adapt in the digital age. - UK-Based Streetmap Sues Google In Potential First Wave Of New EU Lawsuits
Nov 5, 2015 by Greg Sterling
Nearly a decade after the launch of Google Maps, Google is being sued by a mapping competitor in the UK. The company is called Streetmap, and according to The Guardian, it’s using the familiar “abuse of competition” antitrust argument in a civil action against Google. - 3 Key Strategies For Better Email Re-Engagement
Nov 5, 2015 by Paul Ford
How do you get inactive subscribers to hop back on board? Columnist Paul Ford offers some tips to improve your customer re-engagement levels. - Targeting On Google’s Display Network (GDN): The Lowdown On Layering
Nov 5, 2015 by Mona Elesseily
Columnist Mona Elesseily discusses the various targeting options available in the Google Display Network and how you can apply them to your campaigns. - Affiliate Network Skimlinks Sets Up A “Data Co-op” With Publishers
Nov 5, 2015 by Barry Levine
Pooled data will be used for audience targeting, and publishers will share revenue. - 7 Ways To Target PR Psychographics With 1 Tool
Nov 5, 2015 by Sponsored Content: aimClear
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. - Facebook Is Now Serving 8 Billion Video Views A Day
Nov 4, 2015 by Martin Beck
Average daily video views on the social network have doubled since April. - Facebook Beats Estimates With $4.5 Billion Revenue, Now Has More Than A Billion Daily Active Users
Nov 4, 2015 by Martin Beck
Ad revenue is up 45% over last year and 78% of the total comes from mobile ads. The social network has 1.55 billion monthly active users and 1.01 billion daily.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 10 Things People Want To Know About AdWords, Direct From Google
- Google Testing AdWords Loan Referral Program With Lending Club
- Programmatic Advertising & How It Can Drive Your PPC Forward
- Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide
- BrightLocal Opens Its 2015 Local SEO Industry Survey
- Google Maps App Lets Users Add A New Business To The Map
Online Marketing News From Around The Web:
Analytics
- 10 Sales Metrics that Provide Actionable Insight, www.cmswire.com
Blogs & Blogging
- How YouTube Can Work in Tandem With Your Blog, www.blogherald.com
Content Marketing
- ‘We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio, contently.com
- 4 Tips To Make Relevant & Shareable Content for B2B Brands, www.seerinteractive.com
- Give Your Branded Content a Helping Hand, www.cmswire.com
- Is Skillshare the Next Big Content Marketing Platform?, contently.com
- Make Your Content Marketing Shine with These 4 Editing Tips, www.toprankblog.com
- Marketers Need To Master Content Sequencing, adexchanger.com
- Storytelling: One of the Most Effective Marketing Methods of All Time (IF you Know these 7 Steps), www.marketingwords.com
- The Roadmap for Creating Share-Worthy Content with Massive Distribution, moz.com
- What’s the Difference Between Content Marketing and Digital Commerce?, www.copyblogger.com
- Wonder What Content to Create? Try a Customer-Journey Map, contentmarketinginstitute.com
Conversion Optimization
- 14 Times In Business You Should A/B Test, vwo.com
- Conversion Optimization Guide by ConversionXL, conversionxl.com
- How Do I Optimize My Landing Page Without Enough Traffic?, unbounce.com
- Stun & Convert: Design for Conversions, usabilitygeek.com
- There Are No Excuses for Lousy Conversions on Mobile, multichannelmerchant.com
Copywriting, Design & Usability
- A Facebook Designer Reveals How Her Favorite Objects Inspire The Site’s Design, www.fastcodesign.com
Domaining
- Forget .sucks, .feedback will drive trademark owners nuts all over again, domainincite.com
- How to Make Your URLs SEO Friendly, www.searchenginejournal.com
E-Commerce
- Amazon Prime Members: Still in It for Free Shipping, www.emarketer.com
- Don’t Be That Retailer on Cyber Monday, multichannelmerchant.com
- How retailers can slay the shipment surge this holiday season, www.retaildive.com
- Jet.com books more than 1 million customers, www.internetretailer.com
Email Marketing
- 14 List Building Hacks to Grow Your Email Database Fast, conversionxl.com
- 28 Ideas for Your Holiday Email Marketing, blogs.constantcontact.com
General Internet Marketing
- How Cognitive Marketing Will Take Your Business To The Next Level, thedma.org
- How to build a brand online: Tips from Kickstarter, Zalando & more, econsultancy.com
- Why Investing in Creativity Drives Marketing Success, www.convinceandconvert.com
Internet Marketing Industry
- Criteo Reports Record Results for the Third Quarter 2015, www.criteo.com
- ComScore Sells Digital Analytix Business To Adobe, techcrunch.com
- Experian Marketing Services appoints Bridget Bidlack to VP of global product management, www.experianplc.com
- Genesis Media Names Rich Knopke Chief Revenue Officer, www.prnewswire.com
- Rocket Fuel Names Randy Wootton as Chief Executive Officer, www.businesswire.com
- WebbMason Marketing Acquires Spry, Inc., webbmason.com
MarTech
- How Marketing Automation Empowers You, blog.marketo.com
- When Planning Mobile Strategies, Publishers Must First Consider Technology, adexchanger.com
Mobile/Local Marketing
- 25 Tips When Looking for a Business App Developer, smallbiztrends.com
- Adapting holiday search strategy to the mobile “screen shift”, www.internetretailer.com
- How to Experience a New Form of Storytelling From The Times, New York Times
- Introducing Flickr for iOS 9 with Extended 3D, yahoo.tumblr.com
- Mobile transactions account for 44% of Etsy’s Q3 gross sales, www.internetretailer.com
- On Mobile, Black Friday Matters More Than Cyber Monday, www.adweek.com
- The Path to Purchase Is More Mobile than Ever, streetfightmag.com
Social Media
- 11 Reasons for Twitter Heartgate, www.portent.com
- 4 Ways Marketers Can Get the Most Out of LinkedIn, contently.com
- 5 Alternatives To Advertising On Facebook That Won’t Break Your Budget, www.jeffbullas.com
- A B2B Marketer’s Guide to Instagram’s New Advertising Platform, www.komarketingassociates.com
- Avoiding Burnout as a Social Media Professional, www.socialmediaexplorer.com
- Buzzfeed: The art and science of social video, econsultancy.com
- Can Periscope and Moments Vault Twitter to the Top?, www.adweek.com
- Do Google+ Hashtags Increase Visibility?, www.searchenginejournal.com
- Facebook adds song clips from Spotify and Apple Music to your News Feed, www.theverge.com
- How @BeekeeperGroup uses Twitter to shape the conversation about national issues, www.Twitter.com
- How to Create a Fan Content Campaign in 7 Easy Steps, www.socialmediaexaminer.com
- How to Protect Your Facebook Ads Account, www.amyporterfield.com
- Instagram Engagement 23% Down In October. Can A Higher Posting Frequency Reverse The Trend?, locowise.com
- Introducing Twitter’s public policy #transparency page, Twitter Blog
- Pinterest Taps Socialflow to Drive Both Paid and Organic Conversations, www.martechadvisor.com
- Twitter Targeting Tactics That Get Results, blog.adstage.io
- Will Sponsored Lenses Be the Future of Snapchat Advertising?, www.adweek.com
Video
- 10 How-to Video Examples for Merchants, www.practicalecommerce.com
- 5 Things Marketers Want When Periscope Integrates More Deeply With Twitter, www.adweek.com
- BBC introduces paid online video service, digiday.com
- Brands and Agencies Behind the Most Popular Ads on YouTube, www.reelseo.com
- Everything You Need To Know About Periscope, www.searchenginepeople.com
- Why Millennials Love Video Marketing, contently.com
- YouTube to Premiere Ad-Supported Original Show From Smosh, adage.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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