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MarTech » Marketing Management » Marketing Day: YouTube Shopping Ads, Omni-Channel Marketing & Holiday Retail Tips

Marketing Day: YouTube Shopping Ads, Omni-Channel Marketing & Holiday Retail Tips

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on October 2, 2015 at 4:01 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos
    Oct 2, 2015 by Ginny Marvin
    Soon brands and retailers will be able to run contextually relevant ads on other product-related videos across YouTube.
  • Attribution Beyond The Last Click: A SMX East Session Recap
    Oct 2, 2015 by Andrew Goodman
    Contributor Andrew Goodman shares insights from a group of industry veterans who discuss the state of attribution and the importance of getting to the core of conversions.
  • How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster
    Oct 2, 2015 by Josh Manion
    Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry.
  • Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season
    Oct 2, 2015 by Melissa Feemster
    Are you ready for the year’s busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • How I Saved $1M Using Negative Keyword Lists
  • Know Thy Enemy: Local SEO & The Art of War
  • Search In Pics: Google Heineken, Panda Plate & SMX At B.B. Kings
  • How Enterprises Should Approach Link Building

Online Marketing News From Around The Web:

Affiliate Marketing

  • Top Affiliate Program Categories on 6 U.S. Affiliate Networks, www.amnavigator.com

Analytics

  • Why Have We Only Mastered Viewability Measurement On Desktop?, adexchanger.com

Blogs & Blogging

  • 10 Awesome Things WordPress Can Do, www.wpexplorer.com
  • How to Define Your Blog’s Brand, www.problogger.net
  • Tumblr now lets you hide your blog from the internet, www.theverge.com

Business Issues

  • Google just revealed its Android security team detected and defeated a steep rise in mobile banking fraud in Russia, qz.com
  • Google to Establish Alphabet Holding Company After Close of Trading Friday, www.wsj.com
  • Publishers That Say No to Automated Ad Sales, www.wsj.com
  • Square could take hit on IPO with Jack Dorsey leading Twitter, www.reuters.com

Content Marketing

  • 3 Resources to Help You Draft Winning Content Ideas, www.copyblogger.com
  • 5 Ways to Keep Your Content Playful and Fun, www.convinceandconvert.com
  • Metadata 101 for Content Marketers: Your Questions Answered, contentmarketinginstitute.com
  • Where content and commerce falls short, digiday.com

Conversion Optimization

  • How To Increase Conversions By Forgetting The CTA, blog.crazyegg.com

Copywriting, Design & Usability

  • 4 Online Resources For The Rookie Graphic Designer, www.searchenginepeople.com
  • Inside What Makes a Memorable Logo Design (and Redesign), www.adweek.com
  • Navigation, Layout, and Content: Why Trust Matters, www.usertesting.com
  • UX Anti-Patterns: Some Rules are Meant to be Broken, www.cmswire.com

Domaining

  • ICANN: we won’t force registrars to suspend domains, domainincite.com

E-Commerce

  • Amazon Steps Up Rivalry With Google, Apple by Pulling Streaming Devices, blogs.wsj.com
  • A Familiar Face Will Dominate B2B E-Commerce, www.cmswire.com
  • Amazon gains mcommerce advantage as early supporter of universal links, www.mobilecommercedaily.com
  • Check Credit Card Processing Rates before Holiday Rush, www.practicalecommerce.com

Email Marketing

  • 6 Email Marketing Hacks that Will Help You Make More Money This Holiday Season, blogs.constantcontact.com
  • B2B Guide to Beating the Holiday Inbox Rush Q&A, myemma.com
  • Email Marketing and Marketing Automation: How Similar or Different are They?, www.martechadvisor.com
  • What’s the secret to Bonobos’ email marketing program?, www.internetretailer.com

General Internet Marketing

  • 5 things brands need to know about centennials, digiday.com
  • For Successful Publishers And Their Ads, Small Will Be The Next Big Thing, adexchanger.com
  • How the Internet Enables Marketing’s Story Villains, www.convinceandconvert.com
  • How to Legally Use Images Online, www.searchenginejournal.com
  • The Art of Failure in Digital Marketing, adage.com
  • Why Archiving Digital Communications Is Crucial, www.cmswire.com

Internet Marketing Industry

  • Viewbix Continues US Growth, blog.viewbix.com

MarTech

  • 5 Tips to Activate Automated Marketing Programs, www.martechadvisor.com
  • Ad Tech Stocks Keep Falling, www.wsj.com

Mobile/Local Marketing

  • Android TV gets new apps from Showtime, HBO, CBS, WWE, UFC, and Disney, VentureBeat
  • 6 New Ways to Make Mobile Advertising Work, www.adweek.com
  • Impact Is The New Mobile, techcrunch.com
  • Lamenting Mobile Web Latency, adexchanger.com
  • Putting Mobile Ad Blockers to the Test, www.nytimes.com
  • Top 10 luxury brand mobile marketers of Q3, www.luxurydaily.com

Social Media

  • 5 Ways You Aren’t Using Facebook Ad Reports, www.jonloomer.com
  • 7 Tips to Achieve Great Linkedin Page Results, www.martechadvisor.com
  • Facebook Marketing API v2.4 Is Coming: Are You Ready?, www.adweek.com
  • How to Sell Smarter Using Social Insights, www.convinceandconvert.com
  • Marketers Find Success on Instagram as Consumers Spend More Time on Mobile, www.adweek.com
  • Snapchat to launch sponsored selfies, www.ft.com
  • Social Ad Spending Predicted to Grow to $24.2 Billion by 2016, www.adweek.com
  • The Resolution will be Tweeted, www.conversocial.com
  • Tips for success with in-market shoppers from @LandRoverUSA, www.Twitter.com
  • Why Facebook Is Taking More of Its Advertising Work In-House, www.adweek.com

Video

  • Europe’s Programmatic Video Ad Revenues Will Near $2 Billion in 2020, www.emarketer.com
  • How Online Videos are Redefining In-Store Shopping, www.martechadvisor.com
  • Is Video Marketing the Key to Successful Crowdfunding?, smallbiztrends.com
  • YouTube Addresses Complaints About Inappropriate Content In Updated YouTube Kids App, techcrunch.com
  • Access to YouTube Analytics data in bulk, youtube-eng.blogspot.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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