Marketing Day: YouTube Shopping Ads, Omni-Channel Marketing & Holiday Retail Tips
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on October 2, 2015 at 4:01 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos
Oct 2, 2015 by Ginny Marvin
Soon brands and retailers will be able to run contextually relevant ads on other product-related videos across YouTube. - Attribution Beyond The Last Click: A SMX East Session Recap
Oct 2, 2015 by Andrew Goodman
Contributor Andrew Goodman shares insights from a group of industry veterans who discuss the state of attribution and the importance of getting to the core of conversions. - How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster
Oct 2, 2015 by Josh Manion
Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry. - Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season
Oct 2, 2015 by Melissa Feemster
Are you ready for the year’s busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How I Saved $1M Using Negative Keyword Lists
- Know Thy Enemy: Local SEO & The Art of War
- Search In Pics: Google Heineken, Panda Plate & SMX At B.B. Kings
- How Enterprises Should Approach Link Building
Online Marketing News From Around The Web:
Affiliate Marketing
- Top Affiliate Program Categories on 6 U.S. Affiliate Networks, www.amnavigator.com
Analytics
- Why Have We Only Mastered Viewability Measurement On Desktop?, adexchanger.com
Blogs & Blogging
- 10 Awesome Things WordPress Can Do, www.wpexplorer.com
- How to Define Your Blog’s Brand, www.problogger.net
- Tumblr now lets you hide your blog from the internet, www.theverge.com
Business Issues
- Google just revealed its Android security team detected and defeated a steep rise in mobile banking fraud in Russia, qz.com
- Google to Establish Alphabet Holding Company After Close of Trading Friday, www.wsj.com
- Publishers That Say No to Automated Ad Sales, www.wsj.com
- Square could take hit on IPO with Jack Dorsey leading Twitter, www.reuters.com
Content Marketing
- 3 Resources to Help You Draft Winning Content Ideas, www.copyblogger.com
- 5 Ways to Keep Your Content Playful and Fun, www.convinceandconvert.com
- Metadata 101 for Content Marketers: Your Questions Answered, contentmarketinginstitute.com
- Where content and commerce falls short, digiday.com
Conversion Optimization
- How To Increase Conversions By Forgetting The CTA, blog.crazyegg.com
Copywriting, Design & Usability
- 4 Online Resources For The Rookie Graphic Designer, www.searchenginepeople.com
- Inside What Makes a Memorable Logo Design (and Redesign), www.adweek.com
- Navigation, Layout, and Content: Why Trust Matters, www.usertesting.com
- UX Anti-Patterns: Some Rules are Meant to be Broken, www.cmswire.com
Domaining
- ICANN: we won’t force registrars to suspend domains, domainincite.com
E-Commerce
- Amazon Steps Up Rivalry With Google, Apple by Pulling Streaming Devices, blogs.wsj.com
- A Familiar Face Will Dominate B2B E-Commerce, www.cmswire.com
- Amazon gains mcommerce advantage as early supporter of universal links, www.mobilecommercedaily.com
- Check Credit Card Processing Rates before Holiday Rush, www.practicalecommerce.com
Email Marketing
- 6 Email Marketing Hacks that Will Help You Make More Money This Holiday Season, blogs.constantcontact.com
- B2B Guide to Beating the Holiday Inbox Rush Q&A, myemma.com
- Email Marketing and Marketing Automation: How Similar or Different are They?, www.martechadvisor.com
- What’s the secret to Bonobos’ email marketing program?, www.internetretailer.com
General Internet Marketing
- 5 things brands need to know about centennials, digiday.com
- For Successful Publishers And Their Ads, Small Will Be The Next Big Thing, adexchanger.com
- How the Internet Enables Marketing’s Story Villains, www.convinceandconvert.com
- How to Legally Use Images Online, www.searchenginejournal.com
- The Art of Failure in Digital Marketing, adage.com
- Why Archiving Digital Communications Is Crucial, www.cmswire.com
Internet Marketing Industry
- Viewbix Continues US Growth, blog.viewbix.com
MarTech
- 5 Tips to Activate Automated Marketing Programs, www.martechadvisor.com
- Ad Tech Stocks Keep Falling, www.wsj.com
Mobile/Local Marketing
- Android TV gets new apps from Showtime, HBO, CBS, WWE, UFC, and Disney, VentureBeat
- 6 New Ways to Make Mobile Advertising Work, www.adweek.com
- Impact Is The New Mobile, techcrunch.com
- Lamenting Mobile Web Latency, adexchanger.com
- Putting Mobile Ad Blockers to the Test, www.nytimes.com
- Top 10 luxury brand mobile marketers of Q3, www.luxurydaily.com
Social Media
- 5 Ways You Aren’t Using Facebook Ad Reports, www.jonloomer.com
- 7 Tips to Achieve Great Linkedin Page Results, www.martechadvisor.com
- Facebook Marketing API v2.4 Is Coming: Are You Ready?, www.adweek.com
- How to Sell Smarter Using Social Insights, www.convinceandconvert.com
- Marketers Find Success on Instagram as Consumers Spend More Time on Mobile, www.adweek.com
- Snapchat to launch sponsored selfies, www.ft.com
- Social Ad Spending Predicted to Grow to $24.2 Billion by 2016, www.adweek.com
- The Resolution will be Tweeted, www.conversocial.com
- Tips for success with in-market shoppers from @LandRoverUSA, www.Twitter.com
- Why Facebook Is Taking More of Its Advertising Work In-House, www.adweek.com
Video
- Europe’s Programmatic Video Ad Revenues Will Near $2 Billion in 2020, www.emarketer.com
- How Online Videos are Redefining In-Store Shopping, www.martechadvisor.com
- Is Video Marketing the Key to Successful Crowdfunding?, smallbiztrends.com
- YouTube Addresses Complaints About Inappropriate Content In Updated YouTube Kids App, techcrunch.com
- Access to YouTube Analytics data in bulk, youtube-eng.blogspot.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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