Marketing Day: YouTube policy updates, B2B emails & IBM’s Watson Assistant
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on March 22, 2018 at 4:05 pm | Reading time: 4 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: Product discovery, not payments, the real m-commerce bottleneck
Mar 22, 2018 by Greg Sterling
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. - All new for 2018 — MarTech Today’s Integration Platform as a Service (iPaaS) report
Mar 22, 2018 by Digital Marketing Depot
Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS vs. on premise). - YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, accessories
Mar 22, 2018 by Amy Gesenhues
The new guidelines around gun-related content go into effect next month. - B2B emails: To HTML or not to HTML?
Mar 22, 2018 by Len Shneyder
Contributor Len Shneyder settles the question once and for all. - You can now send money via Google Assistant
Mar 22, 2018 by Greg Sterling
You’ll be able to say “Hey Google, send $100 to Sergei.” - Say hello to the newest intelligent agent, IBM’s Watson Assistant
Mar 22, 2018 by Barry Levine
This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users happy. - Salesforce buys MuleSoft and adds an Integration Cloud
Mar 22, 2018 by Barry Levine
The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service. - Anti-sex trafficking law opposed by many internet companies likely to pass this week
Mar 22, 2018 by Greg Sterling
The controversy surrounds the repeal of legal immunity for online publishers. - Lock in special savings for SMX Advanced by coming as a team
Mar 22, 2018 by Marketing Land
Mind-blowing SEO & SEM tactics, vendor solutions, and networking. Why should your team miss out? - Twitter chief information security officer reportedly exiting
Mar 21, 2018 by Amy Gesenhues
Yet another tech company’s top-level security officer is hitting the road. - Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes
Mar 21, 2018 by Ginny Marvin
Says apps will be audited, sets new restrictions on apps’ data access.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- Google announces third-party measurement expansions with MRC, Nielsen, comScore
Mar 22, 2018 by Ginny Marvin
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control. - Connatix launches Stories for Publishers to bring native Story units to mobile sites
Mar 22, 2018 by Ginny Marvin
Publishers can implement the format made popular by social networks on their own sites — and control the ad revenue. - Omnichannel Personalization at Scale: How leading brands drive sales across channels
Mar 22, 2018 by Digital Marketing Depot
Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on. - Overcoming marketing’s 5 deadly fears
Mar 22, 2018 by Matt Zilli
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.
Online Marketing News From Around The Web:
- 12 Enterprise Brands Doing YouTube Marketing Right, CMS Wire
- 5 Ways AI Can Help Sales and Marketing Alignment, Marketo
- A Step-by-Step Guide to Audience Development, Content Marketing Institute
- Bitcoin Will Be World Currency in 10 Years, Says Twitter’s Dorsey, Fortune
- Blockchain Basics: What Digital Marketers Should Know, MarketingProfs
- Changes to Improve Your Instagram Feed, Instagram
- Facebook Exec: “We’ve Been Caught Flat-Footed” on Data Scandal, Variety
- Google Chrome’s next update will finally block autoplay videos that have sound, The Verge
- How to Increase Customer Lifetime Value (CLV): Pay More, Get More, Shopify
- Snapchat’s Map Explore feature will let you know when your friends are hanging out without you, The Verge
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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