Marketing Day: YouTube Asks Users To Vote For Favorite Ad, Twitter Updates Search Page & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on May 18, 2015 at 5:06 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
The brand is challenging social media mavens to be snappy with their screenshots. - YouTube Asks Users To Vote On Most Favorite Ad During Last 10 Years
Twenty spots were selected as finalists, including brands like Old Spice, Levi Strauss, Nike, Volvo and Dove. - Twitter Is Rolling Out Its Updated Search Page For Desktop Users
Twitter’s new search page puts filtering actions front and center. - 5 Psychological Hacks That Will Make Your Pricing Page Irresistible
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page. - Squeeze More Opens And Clicks From Your Broadcast Emails
Don’t just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment. - Storytelling In A Data-Driven, Cross-Device Era
In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance. - How Google Could Offer “All Access” News Subscriptions & Help Journalism
Think of it as “Spotify for news” where for a monthly fee, Google searchers would have access to subscription content from a range of news publishers. - Belgian Watchdog Blasts Facebook For Treating User Data “With Contempt”
Regulator says it will take legal action unless Facebook gives people opt-in options for tracking. Facebook says it complies with EU regulations.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation
- When Google’s In Your Brain: A Science Fiction Author’s View
- Cortana Everywhere: Speech-Driven Digital Assistants As The New Universal UI
- 3 Reasons To Love The Google Display Network (Really!)
- Google “Buy Buttons” Could Start Showing On Mobile Shopping Ads In A Matter Of Weeks
Online Marketing News From Around The Web:
Analytics
- Big data is broken, but whose job is it to fix it?, econsultancy.com
- Rakuten Marketing CEO: ‘Our Breadth Of Data Goes Well Beyond Shopper Data’, adexchanger.com
Blogs & Blogging
- 11 Useful Tools to Improve Your Blog Post Writing, www.razorsocial.com
- 2 Million Blog Posts Are Written Every Day, Here’s How You Can Stand Out, www.marketingprofs.com
- 7 Ways To Build Your Brand In The Blogosphere, www.problogger.net
- Grow Website Traffic 700+% with One Epic Blog Post, www.searchenginejournal.com
Business Issues
- Apple Acquires Coherent Navigation, a GPS Start-Up, bits.blogs.nytimes.com
- As Google Spins, So Does Silicon Valley, www.forbes.com
Content Marketing
- 15 Tools to Curate Content for Social Media, Newsletters, More, www.practicalecommerce.com
- 17 IFTTT Recipes to Help Every Content Marketer Work Better, contentmarketinginstitute.com
- 3 Content Marketing Tips From Top Finance Brands, contently.com
- 6 Steps to Build a Massive Audience with Content Marketing, www.toprankblog.com
- Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content, www.searchinfluence.com
- How do I come up with new content ideas, www.cornwallseo.com
- How to Land a Royal Flush with your Content Strategy, www.socialmediaexplorer.com
- Sharing Amazing Content Every Time, www.compukol.com
- Slideshare Content Creation and Marketing Checklist, www.internetmarketingninjas.com
- Why content marketers should spend 50% of their resources on distribution, econsultancy.com
Conversion Optimization
- 8 Conversion-Boosting Ways to Personalize Your Content, www.copyblogger.com
- Evil Tips for Landing Page Optimization, www.toprankblog.com
- How to Make a Conversion Rate Optimization (CRO) Plan, blog.crazyegg.com
Copywriting, Design & Usability
- 6 Ways Writing For Online is Different Than Print, contently.com
- A Better Way To Design For Retina In Photoshop, www.smashingmagazine.com
- Designing an Effective Contact Form, www.uxmatters.com
- How to Write Like a Pro in a New Content Niche, contentmarketinginstitute.com
Domaining
- Donald Trump victorious in domain name battle, nypost.com
- How to make sure your URLs are data compliant, www.branded3.com
- ICANN could privatize management of Internet soon, pctechmag.com
- What Makes the Best Domain Name?, smallbiztrends.com
E-Commerce
- B2B Ecommerce Success Starts in the Boardroom, www.practicalecommerce.com
- Digital Shops Get Boost as Clients Embrace E-commerce, adage.com
- How distributors must adapt to the changing online marketplace, www.internetretailer.com
- QVC explains how retailers can make the most of wearables, www.mobilecommercedaily.com
- What Google’s Entrance to M-Commerce Means for Merchants, www.getelastic.com
Email Marketing
- Email CTRs: Nothing New, but Still a Problem, www.emarketer.com
- Email Design Mistakes You Should Avoid, blogs.constantcontact.com
- Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?, blog.returnpath.com
- How to Test Your Email Campaign, www.marketingprofs.com
General Internet Marketing
- Creating a Minimalist Marketing Report, blog.raventools.com
- How not targeting makes you a better marketer, digiday.com
MarTech
- 4 Marketing Automation Features You Probably Aren’t Using, blog.marketo.com
- The path to peace between IT and marketing, www.internetretailer.com
- Founding Principles of Enabling an Omni Channel Strategy, www.martechadvisor.com
Mobile/Local Marketing
- 6 Market Research Strategies for Hyperlocal Startups, streetfightmag.com
- PingTank: Create, Share Animated Images on iOS, www.adweek.com
- Q1 2015 mobile site performance benchmark report, www.mobilecommercedaily.com
Reputation Management
- Protect Your Brand’s Reputation, smallbiztrends.com
- You Have a Professional Reputation – How About a Personal Brand?, www.adknowledge.com
Social Media
- 3 Power Pinterest Search Marketing Tips To Maximize Traffic, heidicohen.com
- 4 Reasons Pinterest Marketing Is Essential, blog.tailwindapp.com
- 5 Instagram Best Practices to Build Massive Following, www.searchenginejournal.com
- 7 Things You Need to Know About Facebook Instant Articles, contently.com
- Brands Unsure How Many People See Branded Instagram Posts, adage.com
- Buying Likes on Facebook Does More Harm Than Good, smallbiztrends.com
- Facebook: Quietly Killing The Remarketing Industry, adexchanger.com
- How Do I Use Twitter Tailored Audiences?, blog.adstage.io
- How to Create a LinkedIn Company Page to Promote Your Business, www.socialmediaexaminer.com
- How to Cross Promote Your Social Profiles With Facebook, www.socialmediaexaminer.com
- Key Performance Indicators Behind Successful LinkedIn Profiles, www.adweek.com
- President Obama gets an official Twitter account, qz.com
- Publishers want in on Facebook Instant Articles, digiday.com
- Retailers Check Out Social Data to Improve Customer Experience, www.emarketer.com
- Should You Be on Snapchat, Ello, or Vine? A Look at Social’s Fringe, blog.bufferapp.com
- The 3 Different Kinds of Instagram Influencer Campaigns, blog.movableink.com
- The 5 Best Publishers on Instagram (And What You Can Learn From Them), contently.com
- Why Organic Facebook Reach Doesn’t Matter, www.socialmediatoday.com
- Why Snapchat Is Going To Be Huge In The 2016 Election, fusion.net
- Will Chinese Social Media Take Over in America, www.convinceandconvert.com
- With Messenger Apps Sluggish, Facebook Eyeing Games, www.theinformation.com
Video
- 4 Ways to Create Brand Buzz with Video, www.jeffbullas.com
- I’ve Started, but I Might Not Finish: UK Video Ad Completion Rates Dip, www.emarketer.com
- The Six Superpowers of Video Storytelling, www.marketingprofs.com
- Twitter: We Want Users to Binge-watch Our Video Content Too!, www.reelseo.com
- YouTube Marketing Lessons from a Top Beauty Channel, www.socialmediatoday.com
- YouTube: The Power of the Global Everything Network, www.adweek.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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