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MarTech » Marketing Management » Marketing Day: YouTube ad announcement, Barnes & Noble College CMO interview & more

Marketing Day: YouTube ad announcement, Barnes & Noble College CMO interview & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on February 17, 2017 at 4:00 pm

marketing-day-header-v2-mday
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • YouTube’s unskippable 30-second video ads will sunset next year
    Feb 17, 2017 by Ginny Marvin
    Shorter ads will be the focus as the traditional 30-second spot is pushed out.

  • Broken link building made easy
    Feb 17, 2017 by Patrick Stox
    Broken link building is a great tactic, but prospecting for broken links in your niche can be time-consuming and inefficient. Luckily, columnist Patrick Stox has a handy method for identifying relevant broken linking opportunities.

  • No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
    Feb 17, 2017 by Danny Sullivan
    WSJ move might cause other publishers to remove content from Google’s program, if it turns out ‘Subscription’ label doesn’t hurt conversions.

  • Can we machine-learn Google’s machine-learning algorithm?
    Feb 17, 2017 by Jayson DeMers
    As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine learning rules the day.

  • Missed link-building opportunities: Reclaiming broken links
    Feb 17, 2017 by Janet Driscoll Miller
    Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.

  • A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
    Feb 17, 2017 by Amy Gesenhues
    Lisa Malat says her brand is focused on initiatives that support the academic and social experience of the students it aims to serve.

  • Traction Media launches Live Suite for delivering a live video stream across many sites
    Feb 17, 2017 by Barry Levine
    The Suite, which also offers social promotion and analytics, is designed to drive viewership and promote events.

  • [Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
    Feb 17, 2017 by Matt McGee
    In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

  • Why marketers’ approaches to sales shoppers must change
    Feb 17, 2017 by James Collins
    Columnist James Collins dives into data on the behavior of shoppers who are looking for savings and discusses what it means for your marketing strategy.

  • Intro to Agile Marketing: Work faster and smarter by changing how you work
    Feb 16, 2017 by Digital Marketing Depot
    Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products and campaigns.

Online Marketing News From Around The Web:

Affiliate Marketing

  • Making connections: What affiliates want from an ad network in 2017, Tune

Analytics

  • Bridging the Gaps: Measuring Marketing Impact in an Omni-Channel World, MarTech Advisor
  • Democratizing BI to Give SMBs Access to Complex Data Analytics, CMS Wire

Business Issues

  • Building Global Community, Facebook
  • David: 10 years ago this Sunday (Tumblr’s 10th anniversary), Yahoo Tumblr
  • Parse cofounder James Yu leaves Facebook, VentureBeat
  • Yahoo and Tumblr Join Amicus Brief Contesting Immigration Executive Order, Yahoo Policy
  • Zuckerberg Lays Out Broad Vision for Facebook in 6,000-Word Mission Statement, Wall Street Journal

Content Marketing

  • 6 Steps to Find the Perfect Content Marketing Pro, Content Marketing Institute
  • How Event Marketing Can Boost Your Content Strategy, Contently

Copywriting, Design & Usability

  • 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us), Contently

Domaining

  • Selling domains in China, The Domains

E-Commerce

  • Amazon could deliver your packages by parachute, VentureBeat
  • Does Wal-Mart have an e-commerce plan?, Internet Retailer
  • Top 3 technologies revolutionizing ecommerce, Mobile Commerce Daily
  • US e-commerce sales grow 15.6% in 2016, Internet Retailer

Email Marketing

  • Entrepreneurs: Promoting Products with Email, Jon Loomer Digital
  • How To Improve Your Email Campaigns Using Analytics, Search Engine People
  • Our 5 Favorite Valentine’s Day 2017 Emails, Movable Ink Blog
  • To Optimize Email Marketing, Test These 3 Elements, Practical Ecommerce

General Internet Marketing

  • 8 Tips for Running Your First Influencer Marketing Campaign, Contently
  • Learn How to Market to Millennials From a Millenial, Authority Labs
  • March 2017 Marketing and Holiday Planning, Constant Contact
  • Marketing Insights From the Man From Mars, Social Media Explorer
  • Why You Need Influencer Relations Marketing Now, Heidi Cohen

Internet Marketing Industry

  • RhythmOne Releases Full Year 2016 Influencer Marketing Benchmarks Report, Market Wired

MarTech

  • Discover the next generation of programmatic advertising technology, Inside AdSense
  • How to Connect the Dots Across Your MarTech Stack, MarTech Advisor
  • The Marriage of AI and ABM: A Perfect Match for B2B Organizations, MarTech Advisor

Mobile/Local Marketing

  • After Apps Won Round 1, How Will We Monetize The Future Of Mobile?, AdExchanger
  • How Do People Use Virtual Assistants on Their Smartphones?, eMarketer
  • How to set up a great push notification marketing strategy, Tune
  • Updated Messenger Platform Policies and Faster Review Times, Facebook for Developers
  • Why Starting With Cookies Doesn’t Make Sense For Cross-Device Tracking, AdExchanger

Social Media

  • 3 Ways Facebook Automation Can Help You Manage Ads, PPC Hero
  • 4 Advanced Facebook Ad Hacks For Small Budgets, Social Media Explorer
  • 5 charts on how brands’ use of Snapchat is changing, Digiday
  • Brands Are Experimenting With Snapchat, Adweek
  • Everything You Need To Know About LinkedIn Ads, The AdStage Blog
  • Facebook plans customizable filters for nudity and violence, TechCrunch
  • How to Use Facebook Ads to Boost Your Best Content, Social Media Examiner
  • See The World Through Pinterest Lens + Find Instant Ideas, Tailwind Blog
  • Why Social Commerce Isn’t Exploding Yet, Adweek

Video

  • 360-Degree Content: What it Meant for Marketers in 2016, Socialbakers
  • 4 Ways to Drive Your Digital Strategy with Facebook Video Ads, Convince and Convert
  • Facebook, YouTube Each Emerge as Singular Platform Brands Choose for Campaigns, eMarketer
  • Insights from a year of 360 Videos on Facebook, Facebook Media
  • Maker Studios Downsizing To Just 300 Creators – Here’s Why, MediaKix
  • YouTube Live vs. Facebook Live: Which Platform Wins?, MediaKix

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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