Marketing Day: Yahoo’s 2014 Revenue Report, Pinterest Updates Promoted Pins & Snapchat Launches “Discover”

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Yahoo Reports $1.1 Billion In Revenue For 2014, Up 95% YOY
  CEO Marissa Mayer says company’s mobile strategy and focus “Has transformed Yahoo.”
• Earnings: Apple Sells Massive 75 Million iPhones In The Quarter
  It’s all about the iPhone. Apple just announced huge iPhone sales for the final three months of 2014 (fiscal Q1). The company sold 74.5 million iPhones vs. 51 million a year ago. And last quarter Apple said it shipped its “one-billionth iOS device.” As you might expect from those numbers Apple had record quarterly revenue […]
• Pinterest Is Now Pushing Promoted Pins Into Users’ Home Feeds
  The social bookmarking site is accelerating its advertising efforts in the U.S.; it previously only served paid ads in category and search results.
• Google Analytics New “Trash Can” Feature Saves Deleted Data
  Views, properties and accounts can be recovered up to 35 days after being deleted.
• From Speculation To Actual Sales, Facebook Debuts Conversion Lift Measurement
  Despite increasing evidence of Facebook’s value to marketers, the company continues face questions about the ROI of its ads. A tool announced today should help answer those questions in a very powerful way: Conversion Lift Measurement. Conversion Lift Measurement will allow marketers to track online sales and, more significantly, offline sales driven by Facebook advertising. […]
• With A Mobile Surge, Facebook Extends Dominance In Social Logins
  According to Gigya, Facebook gained 15 percentage points in mobile logins in Q4. It now holds a 61% share of the overall market. Second-place Google slipped to 22%.
• The Definitive Guide To Pinterest For Ecommerce
  How can retailers optimize their website and marketing strategy to get the most out of Pinterest? Columnist David Rekuc has the answers.
• AAPL Earnings Preview: Samsung Gains On iPad, But Apple Still Dominates
  Apple is scheduled to announce quarterly revenues this afternoon. All eyes will be on the number of iPhones sold but also on iPads and whether its tablet “slump” has been reversed. Analysts are expecting roughly 21 million iPad sales in the previous quarter. Apple has dominated the North American tablet market since the company effectively created […]
• 4 Underused Data Points For Conversion Optimization
  Columnist Jeremy Smith discusses four underused data points that, if you pay attention and act on them, can improve your conversion rates.
• Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device
  Twitter’s native video product will accept clips up to 30 seconds long; the company also announces a private group chat feature.
• ‘Twas Not Lizards Nor Blizzards That Took Facebook Down
  According to a Facebook representative, no foul play lead to the disruption of service that occurred overnight.
• Facebook & Instagram Went Down For An Hour Overnight
  The outage started at about 1:10 a.m. Eastern; users are unable to access the networks on the web and mobile devices.
• Snapchat Launches “Discover,” Presents Stories From Advertisers To View
  The mobile messaging app’s new product will serve multimedia content supported by ads with a revenue share for publishers.
• Highlights From MSFT Earnings: Surface Sells, Bing Revenue Up, Windows Struggles
  Microsoft announced fiscal quarterly revenues this afternoon. The company had $26.5 million in revenue (up 8 percent YoY) and $7.8 billion in operating income, which was down 2 percent. Selected divisions performed very well (devices, commercial and cloud services), while Windows and traditional Office did not do as well. On the positive side, Microsoft reported Surface […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Reduces Campaign Reporting Lag To 1 Hour
• Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]
• Google Analytics Rolling Out “Trash Can” Feature To Help Users Recover Deleted Data
• Download Legacy PLA Product Target Data Prior To March 23
• 5 Essential SEO Techniques To Master In 2015
• Google Mobile Search Descriptions Now Say If You’re Blocking Google
• Google Seeking Testers For Search Queries Report In Webmaster Tools

Online Marketing News From Around The Web:

Affiliate Marketing

• 3 Affiliate Tools for Content Marketing, www.practicalecommerce.com
• 9 Ways to Increase Amazon Affiliate Earnings, www.nichepursuits.com
• Amazon Pilots Visual, Mobile-Only Affiliate Product To Rival Skimlinks and VigLink, techcrunch.com
• How to Master High Ticket Affiliate Programs, whoisjonleuty.com

Analytics

• A Sneak Peek At A New Age In Digital Analytics, adexchanger.com
• As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics, streetfightmag.com
• Brands Don’t Want Bigger Data — They Want Insights, adage.com

Blogs & Blogging

• 5 Things To Do When You Run Out of Blog Topics, www.searchenginejournal.com
• An Artist’s Guide to Blogging, www.blogherald.com
• Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog, contentmarketinginstitute.com
• Drive More Traffic To Your WordPress Blog By Recycling Old Posts, www.wpexplorer.com
• Going from a Blog to a Vlog: What the Big Companies Can Teach Us, www.problogger.net
• How to contact Bloggers, www.cornwallseo.com
• How To Increase Blog Traffic: 5 Easy Steps to Stardom, www.wordstream.com
• Use Blogging to Get Consulting Clients, www.perfectmarketingequation.com

Business Issues

• F.T.C. Calls for Strong Data and Privacy Protection With Connected Devices, bits.blogs.nytimes.com
• Google Fiber is coming to Atlanta, Charlotte, Nashville and Raleigh-Durham, googleblog.blogspot.com
• Q&A with Medium Co-Founder Ev Williams, adage.com

Content Marketing

• For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle), moz.com
• How to Enter the U.S. Market Using Content, relevance.com
• Is Cooperative Content the Future of Content Marketing?, www.iacquire.com
• The Pros and Cons of Content Marketing for Lawyers, www.dexmedia.com
• UGC Can Strengthen the Relationship Between Your Social Media and Content Marketing, www.marketingprofs.com
• What B2B Marketers Need to Know About Content & Influencer Marketing in 2015, www.toprankblog.com

Conversion Optimization

• 10 CRO Experts Reveal Their Worst A/B Testing Mistakes, conversionscientist.com
• 6 Insanely Powerful Blog CTAs You Should Start Using Now, blog.crazyegg.com
• How Heatmaps Can Optimize Your Conversion Rate, blog.adstage.io

Copywriting, Design & Usability

• 15 deeply pleasing examples of mobile micro UX, econsultancy.com
• 3 Rules To A Great Customer Experience, usabilitygeek.com
• Debunking the Top 8 Myths about Remote UX Research, www.usertesting.com
• Mdot sites expected to lose 45-50% of share in 2015, www.mobilecommercedaily.com

Domaining

• Where abandoned Web sites go to get a second chance, www.washingtonpost.com

Ecommerce

• 45% of Amazon’s U.S. customers are Prime members, www.internetretailer.com
• Ecommerce accounts for nearly all of Grainge’s annual sales growth, www.internetretailer.com
• Holiday Ecommerce 2014 – What Mattered Most, blog.custora.com
• Discounts drive web shoppers to spend more, and they’re OK with that, www.internetretailer.com
• Retailers: Three Insights to Drive Q1 Results, analytics.blogspot.com
• Who is ecommerce’s top digital marketer?, www.internetretailer.com
• Why eCommerce Sites need to be Mobile-Friendly, www.searchenginepeople.com

Email Marketing

• 5 Ways to Grow Your Email List With Facebook Contests, www.socialmediaexaminer.com
• 8 Awesome #Snowmageddon2015 Emails, blog.movableink.com
• How to Grow Your Subscribers List in 2015, blog.getresponse.com
• How to Segment Your Email List for ROI, socialmouths.com
• Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter, www.marketingprofs.com

General Internet Marketing

• MarTech Momentum Continues into 2015, Marketo
• 11 good or bad things that may or may not happen in digital marketing in 2015, econsultancy.com
• 80% of Companies Will Increase Digital Marketing Budgets, adage.com
• Should You Use the Word “Bae” in Your Marketing?, HubSpot
• The Super Bowl Is Turning Into Digital Advertising’s Biggest Day, www.adweek.com

Internet Marketing Industry

• eXelate Announces Customer Data Cloud: a Breakthrough in Cross-Platform Marketing Inbox, exelate.com
• Incentive Launches “Incentive Winter 2015”, blog.incentive-inc.com
• Integrate Index Identifies Data Quality as Key Challenge for B2B Marketers, www.i-newswire.com
• LiveHive Partners With Act-On, Unveils New Sales Acceleration Features, www.demandgenreport.com
• New Year, New Us: Introducing Bluecore, bluecore.wpengine.com
• PK4 Media Introduces Rotational Wallpaper to Its High Impact Placement (HIP) Suite of Display Media Options, PR Web

Mobile/Local Marketing

• 7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns, unbounce.com
• Does Mobile Help Marketers Gain Customer Loyalty?, www.emarketer.com
• Master the Mobile Marketing Challenge for Your Small Business, blogs.constantcontact.com
• Mobile is retailers’ hotline to consumers during winter storm Juno, www.mobilecommercedaily.com
• Winter Is Coming For Wearables, techcrunch.com

Social Media

• 10 Social Media Marketing Tips for Small Business, www.blueinteractiveagency.com
• 26 Tips for Improving Your Social Media Marketing, www.socialmediaexaminer.com
• 4 Marketing Tactics Brands Should be Using on Instagram, www.stateofdigital.com
• 5 Steps To Becoming a Better Social Media Analyst, blog.hootsuite.com
• 7 Pinterest Marketing Tools and Tips, blog.tailwindapp.com
• Can Social Media Predict the Super Bowl?, www.adweek.com
• Counting Bugs at LinkedIn, www.socialmediaexplorer.com
• Driving sales with social media: Why your strategy is probably wrong, www.branded3.com
• Eight brands experimenting with Snapchat for social marketing, econsultancy.com
• Facebook Censors Blasphemous Pages To Comply With Turkey’s Demand, But Won’t Publish It, techcrunch.com
• Facebook’s mission: bring digital media into a post-click era, digiday.com
• Facebook-owned Oculus to Make Virtual-Reality Movies, adage.com
• Fans Increasingly Expect Customer Care on Facebook, www.socialbakers.com
• How Does Japanese Twitter Use Differ from Western Twitter Use?, www.stonetemple.com
• How to Make Social Media Customer Service Less Stressful, lkrsocialmedia.com
• Managing Your Social Media Accounts After Work Hours, www.koozai.com
• Nine Overlooked Techniques for Instagram Popularity, blog.kissmetrics.com
• Registration for F8 is Open!, developers.facebook.com
• The Complete Beginner’s Guide to Social Media Benchmarks, blog.bufferapp.com
• The Most Powerful Connection Tool On LinkedIn, www.jeffbullas.com
• Top 10 Facebook Business Page Tips from the Experts, upcity.com

Video

• 5 Reasons Why YouTube Crashing the Super Bowl Matters to Advertisers, www.adknowledge.com
• How Smosh Gets 60 Million Visits a Month on YouTube, smallbiztrends.com
• How-to Be a Superstar YouTube Community Manager, www.reelseo.com
• Rise! AOL Reaches For TV Ad Dollars By Creating Video Content For Mobile Audiences, adexchanger.com
• The future of online video: A million different versions of the same ad, qz.com
• With programmatic video, CPG gets two-for-one: direct response and brand lift, digiday.com
• YouTube Now Streams HTML5 Video By Default, techcrunch.com