Marketing Day: Yahoo Native Ads Drive 3.6X Lift, Video Trends Report & Brands Shift To Instagram

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Fashion Retailer Encourages People To Re-Gram Its Specially-Processed Instagram Images And Apply Filters To Reveal Hidden Clues To Prizes
  Ted Baker is using beautiful, engaging and changing images to promote its new clothing line.
• Yahoo: Native Ads Drive 3.6X Lift In Branded Search Vs. Conventional Display
  As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and in-stream/native display ads to marketers.
• Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
  Study says mobile video consumption continues to rise rapidly, up 16 times what it was in 2011.
• 5 Reasons You Should Attend MarTech: The Marketing Tech Conference
  MarTech: The Marketing Tech Conference is right around the corner. Here are five reasons you should attend.
• The Symbiotic Relationship Between Customer Loyalty & Advocacy
  How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing.
• Enhance Your Emails With Advanced Analytics Data
  New tools allow you to gather a vast array of data about your email recipients, but are you really using it to the fullest? Columnist Andrew King shares some ideas for how to do just that!
• Report: Instagram Now Getting More Brand Posts Than Facebook
  To make up for falling organic reach on Facebook, major brands are shifting their allegiance to the photo-sharing app, report by L2 and Olapic finds.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Mobile Multi-Colored Line Separators Now Live
• Taming The Beast Of The Messy Enterprise SEM Campaign
• Google Local Pack Displaying Logos In Web Search Results
• How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing Success Stories: Vicki Day, MrsD-Daily.com, blog.affiliatewindow.com

Analytics

• Big Data Bits: Making Sense Edition, www.cmswire.com
• Using Lean Analytics Principles to Build a Stronger Company, blog.kissmetrics.com

Blogs & Blogging

• 17 fantastically useful tools for content bloggers, econsultancy.com
• Does Your Blog Really Need to Provide an RSS Feed Anymore?, dannybrown.me
• What Every Blogger Wishes You Knew About Pitching Them, mackcollier.com
• Your New Blog Pre-Launch Checklist, myblogu.com

Business Issues

• Bidding farewell to Google Code, google-opensource.blogspot.com
• Yahoo and Disney/ABC Television Group Announce Expanded Relationship, yahoo.tumblr.com

Content Marketing

• How Doug Kessler Went From Limos to Crap to Content Marketing Success, contentmarketinginstitute.com
• How Outsourcing is a Better Solution For Content, www.searchenginejournal.com
• How to Create Awesome Content From Your Next Event Experience, www.problogger.net
• Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation, contentmarketinginstitute.com
• Launching “Big” Content – A Checklist, builtvisible.com
• This Boxing Kitty Video From 1894 Proves Thomas Edison Would Have Invented BuzzFeed, contently.com
• What’s the Difference? Content Strategy vs. Content Marketing, www.searchenginejournal.com

Copywriting, Design & Usability

• Social by design, www.internetretailer.com

Domaining

• Brand TLDs: five potential benefits, econsultancy.com
• Custom domains for publications, medium.com
• Is The Trademark Clearinghouse Causing New gTLD’s To Lose 6X The Number Of Registrations?, www.thedomains.com
• Now Cybercriminals Are Misappropriating Businesses’ Web Addresses, www.wsj.com
• Survey: .Club and .Web domain names are favorites, domainnamewire.com
• Why The ClintonEmail.com Story is Good for the Industry, www.domaininvesting.com

Ecommerce

• 3 Techniques For Selling More With Fascinating Amazon Book Listings, www.marketingwords.com
• Alibaba’s interest in Snapchat is as mysterious as the app’s disappearing pictures, qz.com
• Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy, techcrunch.com
• Amazon tries for exclusivity with its newest online store, www.internetretailer.com
• Experience-Driven Commerce: A Paradigm Shift in Digital Sales and Engagement, www.getelastic.com
• Making Mobile Work in Your Multi-Channel Ecommerce Strategy, www.usertesting.com
• Shoppers Want Retailers to Make It Personal – Everywhere, www.emarketer.com
• The North Face brings virtual reality to retail, digiday.com
• Time to spring clean your digital retail strategies, www.internetretailer.com
• Top 3 metrics that ecommerce companies cannot live without, www.mobilecommercedaily.com

Email Marketing

• 3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn, www.jeffbullas.com
• Contextual Emails from Yahoo, Hyatt, and More, blog.movableink.com
• Grow Your SaaS Business Through Direct Email, blog.kissmetrics.com
• Hit the Slopes – Learning Valuable Email Marketing Lessons from the Popular Winter Sport, blog.returnpath.com
• How Online Publishers Can Take Advantage of Automation in Email, www.marketingprofs.com
• Weekend sends: Email works – even when you’re not, www.internetretailer.com

General Internet Marketing

• 7 Things Social Marketers Need to Know Before SXSW, simplymeasured.com
• Show Me the Money – Marketing Results You Can Prove, www.cmswire.com
• Three Ingredients You Need to Make Your Marketing More Customer-Centric, www.marketingprofs.com
• Understand and Harness the Power of Archetypes in Marketing, moz.com
• When It Rains, Sales Soar: Surprising Ways Weather Affects Your Marketing, thedma.org

Internet Marketing Industry

• Eyereturn Unveils Cross-Device Targeting Solution, eyereturnmarketing.com

Mobile/Local Marketing

• Building Apps in the Age of Beacons and Internet of Things, uxmag.com
• Google balloons, “cell towers in the sky,” can serve 4G to a whole state, Ars Technica
• Google Mobile deadline approaching, but you don’t want to use .Mobi, domainnamewire.com
• Mobile boarding passes to number 1.5 billion by 2019, www.mobilecommercedaily.com
• Mobile Obsession Creates Big Opportunities For Data-Driven Marketers, adexchanger.com
• What’s Taking So Long With Enterprise Mobility?, www.cmswire.com

Social Media

• 10 Examples of Highly Impactful LinkedIn Profiles, www.komarketingassociates.com
• 5 Social Media Marketing Strategy Tips, www.searchenginejournal.com
• 6 Twitter Metrics to Measure for Customer Service, simplymeasured.com
• 61 Social Media Metrics, Defined, blog.bufferapp.com
• Different Engagement for Different Types of Content on Facebook, www.adweek.com
• Facebook to face U.S. class action over children’s online purchases, www.reuters.com
• Five Ways Brands Can Embrace the Intimacy of Snapchat, adage.com
• Four Steps to Simplify Your Daily Social Media Activities, www.socialmediaexaminer.com
• Governing Social Media — an Oxymoron Brands Must Address, adage.com
• How to Find the Best Time to Post on Facebook, www.rignite.com
• RIP: The Death of Google Plus Seems Inevitable, smallbiztrends.com
• Social Content Lessons From Perrier’s Confusing ‘Party Hub’ on Tumblr, contently.com
• Twitter is taking a stand against “revenge porn”, qz.com
• Visitors are the Future of Twitter’s Growth, www.adweek.com

Video

• 5 No-Nos When Creating a Video For Your Blog, www.blogherald.com
• Despite the Hype, Is Meerkat Really Worth Your Time?, contently.com
• How @TheBuzzer decides where to post its videos online, digiday.com
• How Maker Studios plans to take over the world, digiday.com
• Video Ads Are On The Rise, Be Part Of It, www.koozai.com
• YouTube Spins Up 360-Degree Video for Creators, Brands, adage.com