Marketing Day: Yahoo Earnings, An Adobe-Nielsen Partnership & Snapchat’s Ad Results

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014 Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest […]

on October 21, 2014 at 5:01 pm | Reading time: 8 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014
    Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent. The company also reported that mobile revenues were “now material” and exceeded $200 million for the quarter. Analysts had anticipated an overall revenue decline. For the year Yahoo projected more than $1.2 billion in mobile ad […]
  • Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com
    Car site Edmunds.com aims to make the current auto-buying process look ridiculous by comparing it to other shopping experiences.
  • Yelp Adds Hotel Reservations To Its List Of Booking Services
    Yelp has increasingly been integrating transaction and commerce capabilities into its site. It started long ago with OpenTable and more broadly moved to food ordering and appointment scheduling in 2013. Earlier today the company announced hotel and (of all things) winery booking through new third party relationships. Hotel bookings come courtesy of Hipmunk and winery reservations come […]
  • 10 Reasons You’ll Want To Attend Our SMX Social Media Conference Next Month
    Next month, Marketing Land’s SMX Social Media Marketing conference arrives in Las Vegas. The editorial staff here at Marketing Land have worked hard to carefully craft sessions that give you concrete tactics and takeaways you can implement for social media success. There’s so much going on with the event that it makes it hard to list […]
  • Adobe, Nielsen Partner On Digital Content Ratings
    Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video — across digital devices on the web and in apps. Marketed as Nielsen’s Digital Content Ratings, Powered by Adobe, the new product integrates Nielsen’s digital audience measurement products with Adobe Analytics census data and Adobe Primetime, its […]
  • The Case For Two CMOs
    Can a single person truly be expected to know everything about marketing? Columnist David Rodnitzky proposes an alternative.
  • AdStage Adds Twitter Ads Support, Multi-Account Management To Self-Serve Platform
    Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large advertisers to manage multiple accounts. AdStage now supports campaign management and analytics across Google AdWords, Bing Ads, Facebook, LinkedIn and Twitter ad networks, making it the only platform with native API integration across this […]
  • How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
    Columnist Jim Yu explores sites that were positively and negatively impacted by Panda 4.1, providing insights for content marketers who want to do well in search.
  • Universal: Views For First Snapchat Ad Were “In The Millions”
    Snapchat’s ad buying pioneer, Universal Pictures, is pleased with the results, even if some of the evidence has disappeared and some users were surprised. The studio bought the first advertising spot ever sold by the ephemeral messaging service over the weekend — a 20-second trailer for the horror movie “Ouija” — and Universal vice president […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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