Marketing Day: Wayin’s Social Search Tool, More On Snapchat’s Discover & The Affiliate Publisher Evolution

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Wayin Goes All-In With Real-Time Social Search Tool
  Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram.
• Snapchat Discover: The New Way To Access & Consume Media?
  Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care.
• 7 Ways To Use Emotion To Drive Conversions
  You’ve created a great product — but do people love it? Columnist Tim Ash gives advice on evoking your customers’ emotions to increase conversions.
• The Affiliate Publisher Evolution
  Columnist Liane Dietrich examines six new publisher models driving next-level performance in affiliate marketing.
• Content, Community & Cash: Livefyre Raises $47 Million
  Investors include Adobe and Salesforce Ventures.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier
• Search In Pics: Google Glass Book, Android Mobile & Pebble Beach Box Seats
• Yahoo Wants To Syndicate Search To 600,000 Mobile Apps
• 5 Techniques To Safely Get Links In 2015
• Google’s New Hacked Classifier Misclassifies Some Web Sites As Hacked

Online Marketing News From Around The Web:

Affiliate Marketing

• An Affiliate Marketer’s Guide To Advertising on Reddit, www.dailyconversions.com
• Shop Direct launches new luxury fashion site and affiliate programme, “Very Exclusive”, blog.affiliatewindow.com
• Single Product eCommerce Websites and Affiliate Marketing, www.amnavigator.com

Analytics

• How Dazed built a better DIY analytics tool, digiday.com
• Viewability Is Good, But Engagement Is The Better Metric, adexchanger.com

Blogs & Blogging

• Increase Home Builder Blog Traffic Using Analytics Data, www.paveya.com
• Is It Okay To Write About The Same Stuff As Everyone Else?, tim-bonner.com
• The Many Faces Of A Blogger, www.iblogzone.com

Content Marketing

• 7 Big Content Strategy Mistakes Marketers Make – and How to Avoid Them, contently.com
• 8+ Key Elements to Get the Most from Your eBook, contentmarketinginstitute.com
• Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native?, contently.com
• When To Stray from Your Content Calendar, www.digitalthirdcoast.net

Conversion Optimization

• 17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons, www.wordstream.com
• A Marketer’s Great Dilemma: Should Thou Direct to What’s Free or to What’s Paid, vwo.com
• Stopping A/B Tests: How Many Conversions Do I Need?, conversionxl.com

Copywriting, Design & Usability

• Design Last, www.smashingmagazine.com

Display & Contextual Advertising

• Cross-Device Targeting and Measurement Will Impact Digital Display Advertisers in 2015, www.emarketer.com

Domaining

• DNS Brokers May Have More Insight Than Us, www.domaininvesting.com

Ecommerce

• Ecommerce for Nordstrom accounts for 15% of total sales, www.internetretailer.com
• How Far Along Are Retailers in Tech Adoption?, www.emarketer.com
• Take Your Brick and Mortar Business Online With These Terribly Important Questions, fizzle.co
• Target exec says bricks-and-mobile commerce is logical next step, www.mobilecommercedaily.com
• The Pinterest Buy Button Might Rock Your Ecommerce, www.convinceandconvert.com

Email Marketing

• Few Tricks to Increase Email Click Through Rate, blog.ahrefs.com
• How to Make Your Internal Email Newsletter a Winner, blog.getresponse.com
• The One Thing That’s Getting Your Emails Marked as Spam, blog.movableink.com

Mobile/Local Marketing

• Google already seeding early next-gen Google Glass prototypes to select partners, 9to5 Google
• 7 Strategies That Are Transforming Mobile Apps, www.marketingtechblog.com
• Can an App Be Too Successful? Ask “Trivia Crack”, www.wsj.com
• Developers React To Yahoo’s New Mobile Dev Suite, adexchanger.com
• How High Is Mobile Data Traffic Worldwide?, www.emarketer.com
• Mobile is bridge to better in-store experiences, claims REI exec, www.mobilecommercedaily.com

Social Media

• 10 Easy Ways to Grow Your Social Presence Now, www.dexmedia.com
• 3 Signs That You Shouldn’t Do a Twitter Q&A, www.blogherald.com
• 5 Tools for Publishing Product Inventory on Social Media, streetfightmag.com
• Answers to 20 of Your Top Social Media Questions, blogs.constantcontact.com
• Driving Traffic from Facebook, moz.com
• Facebook iOS, Android App Users Can Add Stickers to Photos, www.adweek.com
• Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format, www.rimmkaufman.com
• Fighting spam at Pinterest, engineering.pinterest.com
• How New SMBs Use Social Media to Reach Customers, www.dexmedia.com
• How Small Businesses Can Nail Social Marketing, streetfightmag.com
• Making Your Business Stand Out on Social Media, ppc.org
• Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped And Harmed the Brand Newsroom, contently.com
• The Problem With Dark Social, relevance.com
• The Ultimate Guide to Hashtags, www.quicksprout.com
• Trending Oscars on Facebook, newsroom.fb.com
• Why Facebook is a Marketing Automation Powerhouse, www.adweek.com
• Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?, unbounce.com

Video

• Almost famous: The semi-glamorous life of emerging YouTube stars, digiday.com
• Big Brands’ Dedication to Instagram Video Pays Off With Follower Lifts, www.adweek.com
• Can Vessel Dominate Digital Video With Its Unusual New Revenue Model?, contently.com
• Facebook and Twitter’s Native Video Plans Are Making Waves, relevance.com
• Here’s how to really engage Millennials with video ads, www.adknowledge.com
• YouTube Is Launching A Kid-Friendly Video App, techcrunch.com