Marketing Day: Wayin’s Social Search Tool, More On Snapchat’s Discover & The Affiliate Publisher Evolution
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on February 20, 2015 at 4:00 pm | Reading time: 5 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Wayin Goes All-In With Real-Time Social Search Tool
Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram. - Snapchat Discover: The New Way To Access & Consume Media?
Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care. - 7 Ways To Use Emotion To Drive Conversions
You’ve created a great product — but do people love it? Columnist Tim Ash gives advice on evoking your customers’ emotions to increase conversions. - The Affiliate Publisher Evolution
Columnist Liane Dietrich examines six new publisher models driving next-level performance in affiliate marketing. - Content, Community & Cash: Livefyre Raises $47 Million
Investors include Adobe and Salesforce Ventures.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier
- Search In Pics: Google Glass Book, Android Mobile & Pebble Beach Box Seats
- Yahoo Wants To Syndicate Search To 600,000 Mobile Apps
- 5 Techniques To Safely Get Links In 2015
- Google’s New Hacked Classifier Misclassifies Some Web Sites As Hacked
Online Marketing News From Around The Web:
Affiliate Marketing
- An Affiliate Marketer’s Guide To Advertising on Reddit, www.dailyconversions.com
- Shop Direct launches new luxury fashion site and affiliate programme, “Very Exclusive”, blog.affiliatewindow.com
- Single Product eCommerce Websites and Affiliate Marketing, www.amnavigator.com
Analytics
- How Dazed built a better DIY analytics tool, digiday.com
- Viewability Is Good, But Engagement Is The Better Metric, adexchanger.com
Blogs & Blogging
- Increase Home Builder Blog Traffic Using Analytics Data, www.paveya.com
- Is It Okay To Write About The Same Stuff As Everyone Else?, tim-bonner.com
- The Many Faces Of A Blogger, www.iblogzone.com
Content Marketing
- 7 Big Content Strategy Mistakes Marketers Make – and How to Avoid Them, contently.com
- 8+ Key Elements to Get the Most from Your eBook, contentmarketinginstitute.com
- Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native?, contently.com
- When To Stray from Your Content Calendar, www.digitalthirdcoast.net
Conversion Optimization
- 17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons, www.wordstream.com
- A Marketer’s Great Dilemma: Should Thou Direct to What’s Free or to What’s Paid, vwo.com
- Stopping A/B Tests: How Many Conversions Do I Need?, conversionxl.com
Copywriting, Design & Usability
- Design Last, www.smashingmagazine.com
Display & Contextual Advertising
- Cross-Device Targeting and Measurement Will Impact Digital Display Advertisers in 2015, www.emarketer.com
Domaining
- DNS Brokers May Have More Insight Than Us, www.domaininvesting.com
E-Commerce
- E-commerce for Nordstrom accounts for 15% of total sales, www.internetretailer.com
- How Far Along Are Retailers in Tech Adoption?, www.emarketer.com
- Take Your Brick and Mortar Business Online With These Terribly Important Questions, fizzle.co
- Target exec says bricks-and-mobile commerce is logical next step, www.mobilecommercedaily.com
- The Pinterest Buy Button Might Rock Your Ecommerce, www.convinceandconvert.com
Email Marketing
- Few Tricks to Increase Email Click Through Rate, blog.ahrefs.com
- How to Make Your Internal Email Newsletter a Winner, blog.getresponse.com
- The One Thing That’s Getting Your Emails Marked as Spam, blog.movableink.com
Mobile/Local Marketing
- Google already seeding early next-gen Google Glass prototypes to select partners, 9to5 Google
- 7 Strategies That Are Transforming Mobile Apps, www.marketingtechblog.com
- Can an App Be Too Successful? Ask “Trivia Crack”, www.wsj.com
- Developers React To Yahoo’s New Mobile Dev Suite, adexchanger.com
- How High Is Mobile Data Traffic Worldwide?, www.emarketer.com
- Mobile is bridge to better in-store experiences, claims REI exec, www.mobilecommercedaily.com
Social Media
- 10 Easy Ways to Grow Your Social Presence Now, www.dexmedia.com
- 3 Signs That You Shouldn’t Do a Twitter Q&A, www.blogherald.com
- 5 Tools for Publishing Product Inventory on Social Media, streetfightmag.com
- Answers to 20 of Your Top Social Media Questions, blogs.constantcontact.com
- Driving Traffic from Facebook, moz.com
- Facebook iOS, Android App Users Can Add Stickers to Photos, www.adweek.com
- Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format, www.rimmkaufman.com
- Fighting spam at Pinterest, engineering.pinterest.com
- How New SMBs Use Social Media to Reach Customers, www.dexmedia.com
- How Small Businesses Can Nail Social Marketing, streetfightmag.com
- Making Your Business Stand Out on Social Media, ppc.org
- Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped And Harmed the Brand Newsroom, contently.com
- The Problem With Dark Social, relevance.com
- The Ultimate Guide to Hashtags, www.quicksprout.com
- Trending Oscars on Facebook, newsroom.fb.com
- Why Facebook is a Marketing Automation Powerhouse, www.adweek.com
- Will Facebook’s New Ad Features Help Social Marketers Increase Conversions?, unbounce.com
Video
- Almost famous: The semi-glamorous life of emerging YouTube stars, digiday.com
- Big Brands’ Dedication to Instagram Video Pays Off With Follower Lifts, www.adweek.com
- Can Vessel Dominate Digital Video With Its Unusual New Revenue Model?, contently.com
- Facebook and Twitter’s Native Video Plans Are Making Waves, relevance.com
- Here’s how to really engage Millennials with video ads, www.adknowledge.com
- YouTube Is Launching A Kid-Friendly Video App, techcrunch.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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