Marketing Day: Video Viewing Stats From Nielsen, Twitter’s Buy Button & The Future Of Modern Marketing
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Nobody Puts Search Marketing In A Corner Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That still […]
Amy Gesenhues on September 8, 2014 at 5:00 pm | Reading time: 8 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Nobody Puts Search Marketing In A Corner
Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That still happens with some shows, but I’m glad — proud — thrilled — it doesn’t with ours. Case in point: the annual tradition of Advertising Week gets going in New York City at […] - We’re Watching More Video Online, But Nowhere Near As Much As We Watch TV [Nielsen]
There’s no questioning the rise in online video viewing, but U.S. adults are still watching a lot more video on their television sets than anywhere else. Nielsen’s Q2 2014 Cross-Platform Report reports that U.S. adults are averaging about 4.5 hours of live TV watching per day, while digital video viewing ranges from 19-35 minutes per […] - Twitter Introduces Buy Button To Enable In-Tweet Transactions
Twitter took the wraps off its long awaited ecommerce plans today, announcing a test of a Buy button that will enable users to make purchases from within tweets on their iOS and Android devices. The test is being pushed out to a small percentage of U.S. users, who will be seeing the button on tweets […] - Study: YouTube Shining Star Of Paid Social Campaigns, Earning 14% Conversion Rate
Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed all other social networks when analyzing paid social ad campaigns. AoL Platforms claimed YouTube was the most effective social platform for introducing new products, and generated a 14 percent conversion rate. Facebook trailed YouTube, […] - Size Matters: Larger iPhones Respond To Phablet Mania
Tomorrow is the Apple show and there will be several hardware announcements. Among them we’ll probably hear about two new iPhones: 4.7-inch and possibly 5.5-inch models that seek to satisfy the consumer appetite for larger and larger screen sizes. Driven in part by the Android size explosion, iPhone users have long hoped for bigger-screen handsets. (Hopefully tomorrow’s larger iPhones will […] - Growing Marketing Technologists & The Future Of Modern Marketing
How do you find that unicorn employee who is both marketing-savvy and technology-savvy — the marketing technologist? Contributor Travis Wright shares some insights and takeaways from August’s MarTech Conference. - Attraction To Action: How Marketers Can Capitalize On The Middle Funnel
Brands often focus resources on the top and bottom of the marketing funnel, but what about the middle? - Network with Your Marketing Peers at SMX East – Sept. 30 – Oct. 2 in NYC
We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to connect with! Keep reading to learn more about the networking […] - Are You Messing Up Your Email Newsletter? How To Avoid Common Pitfalls
To keep newsletter subscribers engaged, make your readers feel involved every time you send an email. Contributor Daniel Faggella explains how. - Microsoft Redesigns MSN Portal For Multi-Platform Era
Microsoft has redesigned its portal site MSN to make it more cross-platform and ad friendly as well as more personalized. It’s a considerable improvement over the current site. Below is the new MSN preview followed by the existing design. As one can see even from the screens above the new MSN features a cleaner, more […] - Mark Zuckerberg Believes WhatsApp Can Reach 2-3 Billion Users
Will messaging be bigger than social media? That seems to be the message Facebook CEO Mark Zuckerberg sent today at an appearance in Mexico City. In remarks quoted by Bloomberg and the Wall Street Journal, Zuckerberg said that he believes WhatsApp, the mobile messaging service Facebook is in the process of acquiring for $19 billion, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Industry Survey: 37% Of SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year
- Google’s New AdWords Policy To Take Effect This Month: Will It Make A Difference?
- SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?
- Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads
- Optmyzr Launches Google Shopping Campaigns Setup Tool
- Network With Your Marketing Peers At SMX East – Sept. 30 – Oct. 2 In NYC
- Bing Image Widget Now Offline After Getty Images Lawsuit
- Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories
- Google Now Showing Knowledge Snippets In Search Results
- Google Pushes Back Against EU Publisher PR Offensive
Online Marketing News From Around The Web:
Analytics
- If The Metric Isn’t Money, You Cannot Measure ROI, www.socialmediaexplorer.com
Blogs & Blogging
- 27 Techniques How To Drive Traffic From Twitter On Your Blog, marketingkeytech.com
- How to Develop a Persuasive Blog Design, blog.crazyegg.com
Business Issues
- The Jack Ma Way, New York Times
- MailOnline Hires New CMO in Push for U.S. Ad Dollars, www.adweek.com
- Publicis Groupe Acquires Design Firm Turner Duckworth, adage.com
Content Marketing
- 5 Things to Consider When Creating a Content Calendar, www.searchenginepeople.com
- 6 Keys to Shifting an Enterprise to a Content Marketing Mindset, contentmarketinginstitute.com
- Brand Storytelling: Turning Casual Fans into Passionate Followers, contentmarketinginstitute.com
- How to Choose Images that will get Your Content Shared, performinsider.com
- How to create content that will keep going viral for years, www.kjrocker.com
- Learn Content Marketing Strategies From Bigger Brands, www.searchenginejournal.com
- Red Bull vs GoPro: taking content marketing to the extreme, econsultancy.com
- Six case studies that prove content marketing ROI isn’t fictional, econsultancy.com
- The Ultimate Content Curation Glossary, heidicohen.com
- Who Owns the Branded Content Relationship?, www.adweek.com
Copywriting, Design & Usability
- Three Things I’ve Realized about UX While Riding My Bike to Work, uxmag.com
- Are You Sabotaging Your Business Website?, www.dexmedia.com
Display & Contextual Advertising
- 9 Reasons You Should Be Using Display Advertising, www.stateofdigital.com
- Premium Ads: Bigger Isn’t Necessarily Better, adage.com
Domaining
- Dolly Parton to be .Country pioneer, domainnamewire.com
- Is .London Killing The Value Of .Uk Domains?, www.thedomains.com
- The Mayor Of New York Declares The 1st .NYC Websites Are Live, www.thedomains.com
- What Companies Own Other Domain Names?, www.domaininvesting.com
Ecommerce
- A startup uses selfies to help online shoppers find the right fit, www.internetretailer.com
- Incentivizing your retailers to drive brand advocacy, econsultancy.com
- What’s New in Global Ecommerce, www.searchlaboratory.com
Email Marketing
- 5 “Eureka!” moments in email marketing, myemma.com
- How To Email A Facebook Group, That You Don’t Even Own, godofseo.ca
- The Ultimate List Of Getting More Email Signups From Your Blog, www.passionblogger.com
- What Email Campaign Elements are You Testing?, thedma.org
General Internet Marketing
- First-Party Data Provides Important Advantage in Digital Marketing, www.dexmedia.com
- Validating your marketing audience, www.christopherspenn.com
- Why digital marketing and salespeople urgently need to get together, econsultancy.com
Internet Marketing Industry
- MonkeyLearn is now in Open Beta, www.monkeylearn.com
- IAB Releases ‘Digital Audio Ad Serving Template 1.0’ for Public Comment, IAB
Mobile/Local Marketing
- Amazon to Offer Fire Phone for 99 Cents With 2-Year Contract, Wall Street Journal
- Anti-Router Stops Google Glass From Connecting to Wi-Fi Networks, www.searchenginejournal.com
- Attribution Still Holding Back Spending in Mobile Advertising, streetfightmag.com
- Fashion brands’ mobile faux pas: Unoptimized sites deter sales, www.mobilecommercedaily.com
- Get Ready for the Holiday Smartphone Marketing Race, adage.com
- Toyota Sees 45% Increase in Foot Traffic by Targeting Ford, Chevrolet and Mazda Shoppers With Mobile Ads, www.adweek.com
- Why Mobile Matters for Inbound Marketing: Interview with Bob Ruffolo, www.thesaleslion.com
Social Media
- 2 Awesome Twitter Search Tools That Give You What Twitter Lacks, www.internetmarketingninjas.com
- 25 Tips on How To Start Using Pinterest For Business, smallbiztrends.com
- 5 Ways for Organizations To Be Thought Leaders on LinkedIn, relevance.com
- 5 Ways to Develop a Social Media Strategy, www.socialmediaexaminer.com
- 5 Ways to Use Twitter That Don’t Involve Tweeting, www.mediabistro.com
- 6 Ways Social Media Has Changed Public Relations, www.vocus.com
- 71 Ways to Write a Social Media Update, blog.bufferapp.com
- Does Hyperlapse signal a bigger shift to user-generated content?, www.insidefacebook.com
- Everything You Need to Know About Twitter Tailored Audiences, simplymeasured.com
- Facebook Hits 100M Users In Africa, Half The Continent’s Internet-Connected Population, TechCrunch
- Facebook Tweaking Icon That Allows Page Admins to Post as Themselves or Their Pages?, allfacebook.com
- Here’s How the #RoyalBaby News Spread Across Twitter (And the World), www.mediabistro.com
- How to Set Up Facebook Business Manager, www.socialmediaexaminer.com
- Police in Spain Arm Themselves With Social Media to Fight Crime, New York Times
- The Truth About Anonymous Comments, www.emarketer.com
Video
- 25 Top YouTube Channels for Small Business Owners, smallbiztrends.com
- How Google Groomed YouTube For The Brand Advertising Game, www.adexchanger.com
- How to Appropriately Promote Yourself on YouTube, blog.kissmetrics.com
- Spotify’s Video Ads Are Taking Over, adage.com
- Tips for Optimizing Your Video Advertising Campaign, www.swellpath.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech