Marketing Day: Twitter’s Q3 Earnings Report, Facebook Leads In Social Referrals & Programmatic Ad Buying
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Shows Strong Q3 Revenue But User Growth Slows Twitter continued its Wall Street-beating financial performance today, announcing $361 million in third-quarter revenue, but the company continues to be dogged by […]
Amy Gesenhues on October 27, 2014 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter Shows Strong Q3 Revenue But User Growth Slows
Twitter continued its Wall Street-beating financial performance today, announcing $361 million in third-quarter revenue, but the company continues to be dogged by slow user growth and the stock slipped in early after-hours trading. Twitter added 13 million monthly active users, pushing its total to 284 million, but analysts had expected more from a network that […] - Vine Celebrity Logan Paul Touts JBL Cordless Headphones By Re-Enacting Twitter-Submitted Epic #CordFail Stories
JBL promotes its cordless headphones by showing what can go wrong with the regular kind. - Twitpic Photos Will Live On After Twitter Agrees To Take Over Archive
The saga of Twitpic’s on-again, off-again, on-again demise is apparently over. On Saturday, the day the plug was supposed to be pulled on the photo sharing service, Twitpic founder Noah Everett announced on his blog that he had reached an agreement with Twitter to take over the domain and photo archive and continue to display […] - Facebook Is Still A Runaway Winner In Social Referral Traffic Race
When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today. Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than […] - Optimizing Organic Search For The Holidays With CTR Studies On Tableau
Columnist Benjamin Spiegel takes beginners step by step through identifying CTR outliers using Tableau. - Facebook Maintains Social Login Dominance, Slips Slightly In Mobile
Facebook continues to be the top choice for people who use social services to sign on to websites and mobile devices, according to third-quarter data from customer management firm Gigya. Increasing three percentage points over the previous quarter, Facebook’s share is 58%, more than double second-place Google, which dropped three percentage points to 24%. Facebook […] - Google Shutting Down AdSense Direct Test
Google launched a test of AdSense Direct in January of this year. The feature, which allowed AdSense publishers to sell inventory directly to advertisers, apparently didn’t test well and is being pulled in November. The company notified publishers via email on October 24 that they decided to kill the beta after looking at the initial […] - Get What’s New/What Works at SMX Social Media Marketing
You’ll Learn Paid, Earned & Owned Tactics to Foster Engagement, Drive Sales & Achieve Your 2015 Marketing Objectives With over 200 million users and 55 million photos posted daily, Instagram is the fastest growing social network. Since being acquired by Yahoo in May, Tumblr has seen growth of 40%, with 420 million users and double […] - Twitter comScore Ranking Plunges As iOS Syndicated Traffic Excluded
In comScore’s August “Top 50 Multi-Platform Properties” rankings Twitter came in at number 12. In September it dropped to number 20. Seemingly, in one month, the company suffered a loss of roughly 36 million unique users in the U.S. Anticipating questions over this precipitous decline, comScore published a footnote to the new Twitter ranking: Beginning with September 2014 […] - Locksmith Sues Google, Others Claiming Spam Local Listings Illegal
A Northern Virginia locksmith has sued Google, Yellowbook (hibu) and Ziplocal under multiple state and federal laws, including the Racketeer Influenced and Corrupt Organizations Act (RICO), “to remove fraudulent locksmith listings from their search results.” The complaint alleges that Google and the other defendants permitted illegal locksmith listings in search results causing $8.4 million in […] - Twitter No Longer Supporting Its Google Glassware App?
Reddit user pete617 reported yesterday that Twitter is no longer developing its Google Glass app. Originally launching its Glassware app in May of 2013, Twitter’s decision to discontinue the app puts a spotlight on Google Glass’s longevity – or, lack thereof. How popular is Glass if such a major social network chooses to pull its […] - Don’t Be Spooked By The Fear Of Programmatic Ad Buying
Keeping up with fast-changing industry developments can be exhausting, but columnist Rob Rasko assures us that there’s no reason to be afraid. - Has Sundar Pichai Just Become Google’s Tim Cook?
Late last week Re/Code broke the news that Sundar Pichai, who had been in charge of Chrome and Android, would now be running most of Google’s important product lines (search, ads, Chrome, Android, commerce, maps, Google+). With the significant exceptions of YouTube, Google X, Nest and a couple other areas, the executives in charge of […] - Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models
The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the study’s findings can be grouped into two categories: Preference for ad-supported apps vs. other […] - Twitter Redesigns Twitter For Business Site
Twitter relaunched its Twitter for Business website this week, updating the look and reorganizing the content of its hub for marketing instruction and resources. “Whether your business is just starting to use Twitter or you’re a seasoned pro, you can find educational resources, research, advertising solutions and real-life examples that are relevant for your business […] - Air New Zealand Releases Sequel To Popular Hobbit-Themed Safety Video
Air New Zealand has one-upped itself. Two years ago, the airline debuted a Hobbit-inspired in-flight safety video to promote the first movie in The Hobbit Trilogy. This video featured Hobbit and Lord of the Rings director Peter Jackson, along with actors and characters from the film. Since its debut online, the video has racked up 12 million views. This […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Now Lets You Search By Emoji
- Gmail Messages Now Showing Up In Google Searches
- Get What’s New/What Works at SMX Social Media Marketing
- Why Did Google’s Pigeon Poop All Over Big Local Brands?
- Google Testing A New Mobile Friendly Design Using Material Design Format
- Google Webmaster Guidelines Updated To Warn About Blocking CSS & JavaScript Files
- Using The Past To Predict The Future For Local Search
- Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
Online Marketing News From Around The Web:
Affiliate Marketing
- 4-Step Plan You Need to Make $2,000/Month with High-Ticket Offers, nopassiveincome.com
Analytics
- 14 Alternatives to Google Analytics, www.practicalecommerce.com
- A model for mature web analytics, www.cardinalpath.com
- Agencies Paying Top Dollar for Data Analysts, adage.com
- Are You Leveraging Data and Analytics To Create an Integrated Customer Experience?, thedma.org
- This Report Shows Why Time Spent Is About to Take Over as Advertising’s Metric of Choice, contently.com
Blogs & Blogging
- 27 Expert Bloggers Share Their Favorite Efficiency Tools, profitblitz.com
- How to Successfully Change Your Blog’s Topic, pushingsocial.com
- The Top 3 Hacks to Grow Blog Subscribers, www.jeffbullas.com
- What on Earth Should I Blog About? Seriously., www.blogtyrant.com
Business Issues
- Amazon’s Kindle Scout Now Open for Voting, thenextweb.com
Content Marketing
- 4 Ways Content Sharing Can Fit Into Your Content Strategy, relevance.com
- How to Adjust Your Content Strategy for Adaptive Content Personalization, contentmarketinginstitute.com
- The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms, contentmarketinginstitute.com
- Why Content Creation Is Everyone’s Job, www.ducttapemarketing.com
Conversion Optimization
- 3 Conversion Psychology Principles to Test on Your Landing Page, unbounce.com
- How To Increase Conversion Rates Using Gamification, blog.crazyegg.com
- SBOs plan to improve customer conversion with streamlined checkout process, shipping discounts, www.emarketer.com
Copywriting, Design & Usability
- In strategy and design, simplicity is the good manners of our age, econsultancy.com
Display & Contextual Advertising
- The Banner Ad Turns 20 Years Old Today, www.adweek.com
Domaining
- gTLD auctions net ICANN another $13m, domainincite.com
E-Commerce
- Are Online Vendors Giving You Their Best Price? Maybe Not, Research Says, Wall Street Journal
- Adding Certificates and Payment Options on Product Pages Increased Clicks on Add to Cart, vwo.com
- Do online shoppers still care about brands?, www.searchengineguide.com
- Four online retailers that offer try-before-you-buy fulfilment, econsultancy.com
- Free shipping might cost online shoppers more this year, www.internetretailer.com
- Pain: The Missing Ingredient in Ecommerce, blog.kissmetrics.com
- Retailers struggle to balance quality images, mobile performance, www.mobilecommercedaily.com
- Same-day Delivery by Ecommerce SMBs Viable?, www.practicalecommerce.com
Email Marketing
- 7 Tips to a Stellar Welcome Email, www.verticalresponse.com
- Ask These Questions – Now – to Reshape Your Email Strategy in 2015, blog.returnpath.com
- How to Evaluate A 3rd Party Email Partnership, relevance.com
- Three Vital Steps for Effective Email Marketing, www.marketingprofs.com
- What caused the daily digest email wars?, econsultancy.com
- What makes the Adidas basket abandonment emails so good?, econsultancy.com
- Will Consumers in India Open Up to Mobile Email?, www.emarketer.com
General Internet Marketing
- The Brand in Your Hands: Top Insights From Community Managers, www.aimclearblog.com
- 5 Upward Trends That Will Help Outline Your Marketing Budget for 2015, www.impactbnd.com
- 80+ Business, Online Marketing, and Tech Conferences for 2015, kristihines.com
Mobile/Local Marketing
- $1.1 Trillion Influenced by Mobile Marketing and Devices, thedma.org
- 3 keys for brands to sustain the mobile app strategy, www.mobilecommercedaily.com
- 45 Best Mobile Apps and Tools for Marketers, blog.bufferapp.com
- Apple Eyes New Uses for NFC Beyond iPhone Payments, www.theinformation.com
- Can Apple Make Mobile Payments Pay in the U.S.?, adage.com
- Verizon’s ‘Perma-Cookie’ Is a Privacy-Killing Machine, Wired
Reputation Management
- Make Your Brand Personal: Why and How, www.7boats.com
Social Media
- 10 Top Tips for Using Twitter, www.wonderoftech.com
- 17 Ways to Create Content that Drives Engagement on Facebook, blog.getresponse.com
- 4 Powerful Ways to Integrate Social Media Into Your Live Event, www.socialmediaexplorer.com
- Are You Missing These 5 Social Sharing Powerhouses?, heidicohen.com
- Ello Assures It Won’t Sell Ads (But That Doesn’t Mean It Won’t Make Money), www.adweek.com
- Facebook Reviews: What Marketers Need to Know, www.socialmediaexaminer.com
- How To Do Twitter Advertising, www.searchenginepeople.com
- How to Manage 19 Social Media Channels, www.convinceandconvert.com
- How to Take a Break From Twitter (Without Losing Your Audience’s Attention), www.mediabistro.com
- How Using Facebook URL Tags Can Help Measure Viral Impact of Posts, www.jonloomer.com
- Instagram selfies, Facebook ads to play a big part in holiday shopping season, www.insidefacebook.com
- Is Google+ Without Authorship Worth Using?, www.marketingprofs.com
Video
- 4 Tools to Easily Create Videos to Diversify Your Content Marketing, www.internetmarketingninjas.com
- Adobe, Nielsen to Measure Online Video Reach, Not Engagement, www.reelseo.com
- How HP Turned 6-Second Vines Into a 30-Second TV Ad, www.adweek.com
- How To Pick The Right Video Type For Your Message, blog.visual.ly
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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