Marketing Day: Twitter Rolls Out Mobile App Ad Targeting, Top 10 2014 YouTube Ads & ANA’s Bot Fraud Study

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• SPONSOR MESSAGE: Free iPad & 5 Free Hours of Link Building Services for New Clients
  Page One Power is giving a FREE iPad and 5 FREE HOURS of link building services to new clients who sign up for services starting in 2015. Our expert link builders increase your search visibility and lend authority to your brand. Campaigns start with in-depth research and strategy development. Supercharge your SEO Strategy Today; offer […]
• Twitter Enables Ad Targeting Based On Mobile App Actions
  Twitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience segments based on app actions such as install, purchase or sign-up. The basic idea is to help advertisers focus on reaching people who are most likely to engage and enable the exclusion of […]
• #HaveYouCHECT Campaign Urges Parents to Use Smartphone Camera To Detect Childhood Cancer
  Here’s a twist on mobile marketing: a print ad campaign that can only be fully realized through the use of flash photography.
• The Secret Meanings Behind 40 Brand Logos
  Look again at some of the logos from major brands. They may contain images or references that support the brand’s message or product.
• Though Online Retail Traffic Dipped, Conversions Hit A Seasonal High In Cyber Monday Week
  The intense purchase research activity seen earlier this season is paying off with conversions, as shoppers plunk down the dough for their gift buys.
• Top 10 YouTube Ads In 2014: Nike Takes Top Two Spots With 171.7 Million Views
  Nike won the top two spots on YouTube’s list of most watched ads in 2014, earning a combined 171.7 million views for its “Winner Stays” and “The Last Game” video ads. Both of Nike’s ads, along with Budweiser’s “Puppy Love,” Duracell’s “Trust Your Power,” and Proctor and Gamble’s “Thank You, Mom | Pick Them Back […]
• ANA’s Giant Bot Fraud Study: Losses Could Exceed $6 Billion Next Year
  Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On average, 17 percent of programmatic display traffic is fraudulent and 19 percent of retargeted ad traffic is from bot fraud. Publishers looking to boost traffic by sourcing from third-parties saw 52 percent […]
• Yahoo Gets Into App Install Ads: Now Offered On Gemini
  Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo Gemini, the company’s mobile and native ad marketplace available through Yahoo Ad Manager, app marketers can now run app install ads on Yahoo mobile sites, Tumblr and Yahoo apps and on other sites via Yahoo […]
• Are App Graphs The Next Big Thing In Search?
  You’ve heard of social graphs and knowledge graphs, but what about an app graph? Columnist Daniel Cristo explains how this may (soon) be a factor in search.
• 3 Organizational Commitments Required For Marketing Success
  The marketing environment is changing rapidly. Columnist Mary Wallace details three practices that can help companies keep ahead of the curve.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• To Create Useful Links, Think Like A User, Not A Content Producer
• Of Apple, SEO & Why Google Thinks NeXT Is Still Alive
• Insights Into PPC Traffic From “Sofa Sunday” In The UK
• Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation
• From Novelty To Foundational Product: The Evolution Of Google Maps

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing & Black Friday 2014, www.accelerationpartners.com
• How to Start Affiliate Marketing with a Team, www.kjrocker.com
• Unwrapping The Most From Your Affiliate Marketing This Holiday Season, blog.zogdigital.com

Analytics

• What to Ask Yourself When Using Big Data to Understand Online Audiences, www.marketingprofs.com

Blogs & Blogging

• Blogging For Business: Become a Learning Center, www.verticalmeasures.com
• How to Make Your Blog Images Perform Better on Social Media, socialmouths.com
• Increase Online Sales from Your Blog Through Smart Offline Marketing, www.blogherald.com
• Tumblr’s New Explore Button Makes It Easy To Discover Content From Its 214M Blogs, techcrunch.com

Business Issues

• Apple Planning “Cutting-Edge” R&D Facility In Japan, techcrunch.com
• Barack Obama Becomes The First President To Write Code, techcrunch.com
• YouTube CEO Susan Wojcicki Joins Salesforce.com Board, www.businessinsider.com

Content Marketing

• 12 Months Of Content Event Triggers For 2015, www.searchenginepeople.com
• Building The Content Marketing Stack 2015, blog.visual.ly
• Developing Clickworthy Content, www.aimclearblog.com
• How to Powerfully Prioritize Your Content Marketing Calendar for 2015 and Beyond, www.thesaleslion.com
• Lesson From My Failed Attempt at Content Marketing, www.searchenginejournal.com
• Resource Guide To Content Marketing Companies 2015, blog.visual.ly
• The Un-Checkbox Approach to Content Marketing, moz.com
• What Should You Do With Old Content?, www.lunametrics.com
• Why brands should use more user generated content in 2015, digiday.com
• Why Facebook’s Algorithm Update is Great For Content Marketers, relevance.com

Conversion Optimization

• 6 Things I Do When My Conversion Rates Suck, www.wordstream.com
• 7 Best Services For One-Click Landing Pages That Convert, blog.crazyegg.com
• Finding The Right eCommerce Conversion Rate for your site, www.goinflow.com
• How To Use Email Analytics To Increase Conversions, blog.getresponse.com
• The One Secret You Need to Read to Increase Conversion Rates, www.problogger.net

Copywriting, Design & Usability

• Sketching Your Way to a Mobile UX Design, www.uxmatters.com
• What’s next for visual design: 8 trends to watch in 2015, digiday.com

Display & Contextual Advertising

• What Display Ad Sizes Drive the Best Viewability Rates?, www.emarketer.com

Domaining

• Companies Switching Back To .Com After Seeing Their New Domains Fall Flat, www.thedomains.com

Ecommerce

• 6 Networking Platforms for Local Merchants, streetfightmag.com
• Amazon To Let Shoppers Bargain For Lower Prices With New “Make An Offer” Option, techcrunch.com
• Are retailers ready for the future? Not until they close the omnichannel gap, www.internetretailer.com
• How to Bridge the Gap Between In-Store and Digital, www.emarketer.com
• Using Social Media in 2015 for Ecommerce Marketing, www.practicalecommerce.com

Email Marketing

• 10 Essential Tips for Creating Mobile-Friendly Emails, www.copyblogger.com
• 4 Tips for Using Email and Events to Strengthen Your Community, blogs.constantcontact.com
• Email Marketers See More Multiscreen than Mobile-only Interactions Entering This Holiday Season, blog.returnpath.com
• Email Marketing: Which of these 5 Award nominees can help you improve results?, sherpablog.marketingsherpa.com
• How to Optimize Every Aspect of Your Email for Lead Generation, www.impactbnd.com
• Interactive Kate Spade Ad Shows Up In Email Holiday Messages, MediaPost

General Internet Marketing

• Merkle’s CMTO on new kinds of marketing, tech, agencies, chiefmartec.com

Internet Marketing Industry

• Addvocate and Trapit Combine Forces, Disrupting the Content Marketing Landscape, blog.trap.it
• BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem, www.brightroll.com
• ReachLocal Adds Competitive Measurement and Multi-Location Capabilities, www.reachlocal.com

Mobile/Local Marketing

• App Install Ads Now Available Through Yahoo Gemini, yahoo.tumblr.com
• Apple Posts “Best of 2014″ App Store and iTunes Store Lists, www.macstories.net
• Does mobile-first leave the customer behind?, www.mobilecommercedaily.com
• How Mobile Was Cyber Monday?, www.emarketer.com
• Mobile Hurts Engagement, but You Can Make it Better, blog.mailchimp.com
• Mobile Is Shaking Up Traditional Loyalty Marketing Programs, adage.com

Social Media

• 14 Recent Changes Social Media Marketers Need to Know, blog.bufferapp.com
• 8 Twitter Tools to Improve Your Sales, www.socialmediaexaminer.com
• Best Practices to Avoid Dark Social, www.lunametrics.com
• Can #Twitter Help Authors Sell More Books?, www.mediabistro.com
• Facebook Revamps Ads Report Dashboard in Ads Manager, allfacebook.com
• How Fast Can You Tweet?, www.mediabistro.com
• How To Get More Followers That Count, blog.hootsuite.com
• Increase Your Facebook Page Reach, www.lukepeerfly.com
• Is Your Business’ Facebook Page Ready for 2015?, overit.com
• Social Media Wish List: A Community Manager’s 10 Pet Peeves, www.bruceclay.com
• The Experienced Advertiser’s Guide to LinkedIn Advertising, blog.adstage.io
• The Ideal Naming Convention for Facebook Advertising Campaigns, www.jonloomer.com
• What Social Media Analytics Can’t Tell You About Your Customers, www.conversationagent.com

Video

• 5 Digital Video Stats Marketers Need to Know, www.adknowledge.com
• Facebook: Our video strategy is all about content discovery, econsultancy.com
• How to make a living on Vine, www.businessesgrow.com
• YouTube App On Apple TV Gets A New Look, Full Content And Better Features, techcrunch.com