Marketing Day: Twitter Releases WordPress Plugin, Data Management Strategies & Pinterest Tests Multi-Image Ad Units
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on February 25, 2015 at 5:11 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter Releases Its First Official WordPress Plugin
Functionality includes automatic generation of Twitter Cards and customizing the look of Twitter embeds. - Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile
Ads will eligible to display across devices and browsers that don’t support Flash. - Data Management Strategies That Drive Marketing Success – March 12 Webcast
Looking for a better way to manage your digital data in 2015? Join the crowd! - Texas Jury Hands Patent Troll Massive $533 Million Damages Award Against Apple
A federal jury in Texas, the favorite venue of patent litigants, has awarded an IP holding company, called Smartflash LLC, $532.9 million against Apple. - The 3 Ad Creative Types Digital Marketers Need To Master
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives. - Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study]
Infegy tracks billions of online conversations to determine most popular brands based on online conversations and sentiment. - A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit
In another move to boost its advertising business, the company is reportedly pitching a “multi-pin carousel” to ad agencies.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Study: Google Now Displays Rich Answers For 19.45% Of Queries
- How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks
- How To Use Fetch As Googlebot Like An SEO Samurai
- Google Testing A Red “Slow” Label In The Search Results For Slower Sites
- Yes, Google Is Testing Green Star Reviews In The Search Results
- Yahoo Gains Share And Query Volume In Latest comScore Search Report
Online Marketing News From Around The Web:
Analytics
- How to extract marketing data at a rate customers are comfortable with, econsultancy.com
Blogs & Blogging
- A Blog is Not Enough, www.blogtyrant.com
- Joe Chernov Dishes on How HubSpot Built One of the Industry’s Biggest Blogs, contently.com
- Make Money With Your Blog…Without Ads?, www.blogherald.com
- Medium Goes After Tumblr With Changes That Encourage Shorter Posts, techcrunch.com
Business Issues
- Google Plans New Headquarters, and a City Fears Being Overrun, New York Times
- The State of Global Connectivity, newsroom.fb.com
Content Marketing
- 11 Ways To Produce High-Quality Content This Year, www.semrush.com
- A Brief Guide to Fixing Your Old, Neglected, and Broken Content, www.copyblogger.com
- Content Marketing tip for ‘Boring’ Industries, www.bruceclay.com
- How Edward Jones Uses Content to Fight the Finance Industry’s Big Trust Problem, contently.com
- How to A Tell a Story That Sells, pushingsocial.com
- How To Increase Your Content Marketing Visibility, heidicohen.com
- Kids Networks Get Into Content Marketing, adage.com
Conversion Optimization
- A Complete List of Things That Always Boost Conversions, conversionxl.com
- How your Color Choices can help you Increase Conversions (Part 2), vwo.com
- Landing Page Makeover: How We Debunked “Best Practice”, blog.crazyegg.com
- Neil Patel’s 6 Unorthodox Conversion Tactics, www.bruceclay.com
Copywriting, Design & Usability
- 10 Questions to Ask When Designing Your Company’s Logo, www.entrepreneur.com
- A Common Design Taxonomy, uxmag.com
- How To Create Image Ads With No Artistic Ability In 5 Minutes, www.ppchero.com
- How well do online opticians focus on user experience?, econsultancy.com
Domaining
- ICANN ditches plan to give governments more power, domainincite.com
E-Commerce
- Steal Their Style: 7 Retail Brands Bringing Life To Their Digital Marketing, www.socialbro.com
Email Marketing
- 30 Email Ideas for When You’re Not Sure What to Send, blogs.constantcontact.com
- Seven Email Innovations to Bring Context to Your Campaigns, www.marketingprofs.com
General Internet Marketing
- 4 Internet Marketing Mistakes You Might Be Making, www.searchinfluence.com
- The Marketing Department of the Future, moz.com
Internet Marketing Industry
- Bigcommerce and Square Team Up for Omnichannel Success, blog.bigcommerce.com
- Buzztala Expands Organic Video Network into Latin America with El Tiempo, www.prweb.com
- Janrain Awarded with the TRUSTe Certified Privacy Seal, janrain.com
- Marchex CEO Russ Horowitz stepping down, new board members added, Geekwire
- The Brand New Version of App of the Day is Now Available Worldwide for Android, www.multivu.com
Mobile/Local Marketing
- 40% of UK online retail sales are mobile, www.internetretailer.com
- McDonald’s uses mobile data as currency in new promotion, www.mobilecommercedaily.com
- New Products Provide Consumer Choice in Mobile Apps and Browsers, thedma.org
- Android is ready for work, googleforwork.blogspot.com
- Once a pioneer, Google’s now playing catch-up to Apple in mobile payments, qz.com
Social Media
- 10 Amazing Facts About Pinterest Marketing That Will Surprise You, www.jeffbullas.com
- 2015 Chinese Social Media Statistics And Trends, www.setupablogtoday.com
- 3 Ingredients of TD Ameritrade’s Impressive Facebook Growth, simplymeasured.com
- All New Sophisticated B2B Marketing Guide for LinkedIn, www.toprankblog.com
- B2B Content on Social Media: Top Networks and Tactics, www.marketingprofs.com
- Dick Costolo Thinks It’s O.K. to Never Tweet, www.nytimes.com
- Facebook Bug Submissions Up 16% in 2014, www.adweek.com
- Facebook is starting to rival Google’s online ad dominance, qz.com
- Generating Leads on Social Media by Listening, www.searchenginejournal.com
- How Often Should I Post on Social Media?, blog.bufferapp.com
- How to Find the Most Powerful Twitter Hashtags, ignitevisibility.com
- How to Get the Most out of Your Facebook Page’s Call to Action Button, www.adweek.com
- Snapchat’s “Our Stories” are generating tens of millions of views, gigaom.com
- Social Analytics: Drawing Insight From Conversations, simplymeasured.com
- Twitter is Testing Analytics on the Web for Individual Tweets, The Next Web
- Will Pinterest Reach Its Potential in 2015?, www.emarketer.com
Video
- comScore January 2015 U.S. Desktop Online Video Rankings, comScore
- 5 tips for creating effective Facebook video ads, digiday.com
- Facebook Video Dominated the Super Bowl, www.socialbakers.com
- How Advanced Is Digital Video Targeting in Canada?, www.emarketer.com
- How to Use Facebook Video Cards for Business, www.socialmediaexaminer.com
- How-to Best Disclose Sponsored Videos & Why, www.reelseo.com
- Viewers Don’t Add Up to Profit for YouTube, www.wsj.com
- What Digital Video Ad Format Is the Most Affordable?, www.emarketer.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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