Marketing Day: Twitter Releases WordPress Plugin, Data Management Strategies & Pinterest Tests Multi-Image Ad Units

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Twitter Releases Its First Official WordPress Plugin
  Functionality includes automatic generation of Twitter Cards and customizing the look of Twitter embeds.
• Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile
  Ads will eligible to display across devices and browsers that don’t support Flash.
• Data Management Strategies That Drive Marketing Success – March 12 Webcast
  Looking for a better way to manage your digital data in 2015? Join the crowd!
• Texas Jury Hands Patent Troll Massive $533 Million Damages Award Against Apple
  A federal jury in Texas, the favorite venue of patent litigants, has awarded an IP holding company, called Smartflash LLC, $532.9 million against Apple.
• The 3 Ad Creative Types Digital Marketers Need To Master
  Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives.
• Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study]
  Infegy tracks billions of online conversations to determine most popular brands based on online conversations and sentiment.
• A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit
  In another move to boost its advertising business, the company is reportedly pitching a “multi-pin carousel” to ad agencies.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Study: Google Now Displays Rich Answers For 19.45% Of Queries
• How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks
• How To Use Fetch As Googlebot Like An SEO Samurai
• Google Testing A Red “Slow” Label In The Search Results For Slower Sites
• Yes, Google Is Testing Green Star Reviews In The Search Results
• Yahoo Gains Share And Query Volume In Latest comScore Search Report

Online Marketing News From Around The Web:

Analytics

• How to extract marketing data at a rate customers are comfortable with, econsultancy.com

Blogs & Blogging

• A Blog is Not Enough, www.blogtyrant.com
• Joe Chernov Dishes on How HubSpot Built One of the Industry’s Biggest Blogs, contently.com
• Make Money With Your Blog…Without Ads?, www.blogherald.com
• Medium Goes After Tumblr With Changes That Encourage Shorter Posts, techcrunch.com

Business Issues

• Google Plans New Headquarters, and a City Fears Being Overrun, New York Times
• The State of Global Connectivity, newsroom.fb.com

Content Marketing

• 11 Ways To Produce High-Quality Content This Year, www.semrush.com
• A Brief Guide to Fixing Your Old, Neglected, and Broken Content, www.copyblogger.com
• Content Marketing tip for ‘Boring’ Industries, www.bruceclay.com
• How Edward Jones Uses Content to Fight the Finance Industry’s Big Trust Problem, contently.com
• How to A Tell a Story That Sells, pushingsocial.com
• How To Increase Your Content Marketing Visibility, heidicohen.com
• Kids Networks Get Into Content Marketing, adage.com

Conversion Optimization

• A Complete List of Things That Always Boost Conversions, conversionxl.com
• How your Color Choices can help you Increase Conversions (Part 2), vwo.com
• Landing Page Makeover: How We Debunked “Best Practice”, blog.crazyegg.com
• Neil Patel’s 6 Unorthodox Conversion Tactics, www.bruceclay.com

Copywriting, Design & Usability

• 10 Questions to Ask When Designing Your Company’s Logo, www.entrepreneur.com
• A Common Design Taxonomy, uxmag.com
• How To Create Image Ads With No Artistic Ability In 5 Minutes, www.ppchero.com
• How well do online opticians focus on user experience?, econsultancy.com

Domaining

• ICANN ditches plan to give governments more power, domainincite.com

Ecommerce

• Steal Their Style: 7 Retail Brands Bringing Life To Their Digital Marketing, www.socialbro.com

Email Marketing

• 30 Email Ideas for When You’re Not Sure What to Send, blogs.constantcontact.com
• Seven Email Innovations to Bring Context to Your Campaigns, www.marketingprofs.com

General Internet Marketing

• 4 Internet Marketing Mistakes You Might Be Making, www.searchinfluence.com
• The Marketing Department of the Future, moz.com

Internet Marketing Industry

• Bigcommerce and Square Team Up for Omnichannel Success, blog.bigcommerce.com
• Buzztala Expands Organic Video Network into Latin America with El Tiempo, www.prweb.com
• Janrain Awarded with the TRUSTe Certified Privacy Seal, janrain.com
• Marchex CEO Russ Horowitz stepping down, new board members added, Geekwire
• The Brand New Version of App of the Day is Now Available Worldwide for Android, www.multivu.com

Mobile/Local Marketing

• 40% of UK online retail sales are mobile, www.internetretailer.com
• McDonald’s uses mobile data as currency in new promotion, www.mobilecommercedaily.com
• New Products Provide Consumer Choice in Mobile Apps and Browsers, thedma.org
• Android is ready for work, googleforwork.blogspot.com
• Once a pioneer, Google’s now playing catch-up to Apple in mobile payments, qz.com

Social Media

• 10 Amazing Facts About Pinterest Marketing That Will Surprise You, www.jeffbullas.com
• 2015 Chinese Social Media Statistics And Trends, www.setupablogtoday.com
• 3 Ingredients of TD Ameritrade’s Impressive Facebook Growth, simplymeasured.com
• All New Sophisticated B2B Marketing Guide for LinkedIn, www.toprankblog.com
• B2B Content on Social Media: Top Networks and Tactics, www.marketingprofs.com
• Dick Costolo Thinks It’s O.K. to Never Tweet, www.nytimes.com
• Facebook Bug Submissions Up 16% in 2014, www.adweek.com
• Facebook is starting to rival Google’s online ad dominance, qz.com
• Generating Leads on Social Media by Listening, www.searchenginejournal.com
• How Often Should I Post on Social Media?, blog.bufferapp.com
• How to Find the Most Powerful Twitter Hashtags, ignitevisibility.com
• How to Get the Most out of Your Facebook Page’s Call to Action Button, www.adweek.com
• Snapchat’s “Our Stories” are generating tens of millions of views, gigaom.com
• Social Analytics: Drawing Insight From Conversations, simplymeasured.com
• Twitter is Testing Analytics on the Web for Individual Tweets, The Next Web
• Will Pinterest Reach Its Potential in 2015?, www.emarketer.com

Video

• comScore January 2015 U.S. Desktop Online Video Rankings, comScore
• 5 tips for creating effective Facebook video ads, digiday.com
• Facebook Video Dominated the Super Bowl, www.socialbakers.com
• How Advanced Is Digital Video Targeting in Canada?, www.emarketer.com
• How to Use Facebook Video Cards for Business, www.socialmediaexaminer.com
• How-to Best Disclose Sponsored Videos & Why, www.reelseo.com
• Viewers Don’t Add Up to Profit for YouTube, www.wsj.com
• What Digital Video Ad Format Is the Most Affordable?, www.emarketer.com