Marketing Day: Twitter Offers, Conversion Optimization & Native Ad Transparency
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Reynolds Wrap Teams With BatDad For Series Of Vine Videos Consumer packaged goods brand Reynolds has teamed with Vine star BatDad, a dad whose obsession with Batman knows no bounds. BatDad has […]
Amy Gesenhues on November 25, 2014 at 5:10 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Reynolds Wrap Teams With BatDad For Series Of Vine Videos
Consumer packaged goods brand Reynolds has teamed with Vine star BatDad, a dad whose obsession with Batman knows no bounds. BatDad has accumulated more than 2.8 million followers on Vine just by wearing a Batman mask to entertain his children. Working with Havas Worldwide Chicago, BatDad will create six Vine videos throughout the holiday season aimed at […] - Big Phones Gaining Share, Driving Traffic And Larger Conversions
Three recent reports show that larger-screen smartphones (so-called “phablets”) are starting to have a significant impact on the market. They’re growing marketshare, internet traffic and driving higher value conversions vs. their smaller-screen smartphone siblings. Phablets are defined as smartphones with screens of between 5 and 7 inches. In the North American market, Chitika reports that […] - Twitter Offers Will Put Digital Coupons Within Tweets
Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets. Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced […] - Everything You Need To Know About The Place Of Pain In Conversion Optimization
Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are very few conversion optimizers discussing the place of pain or how to apply it strategically and ethically. I came up with just a couple mentions of it. One article from Search Engine Watch provided […] - Beacon Use In Stores Boosts Engagement, Purchase Intent
Two beacon-related surveys show that awareness of beacons and interaction with beacon-triggered content in stores is growing. One survey comes from Swirl, which deploys beacons in retail stores and has a nascent beacon “ad exchange.” The second is from mobile marketing platform Placecast, which included beacons as part of a larger holiday shopping survey. According to the […] - Online Conversions Up 6 Percentage Points From Last Week As Shoppers Jump On Deals Pre-Black Friday
Retailers’ early holiday deals seem to be hitting the mark, according to exclusive data on the 2014 Q4 shopping season. - Majority In US Don’t Know What “Privacy Policy” Really Means
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that having a privacy policy doesn’t mean all user information is kept confidential. These survey findings come from a Pew Research “Web IQ” quiz fielded in September among 1,066 adult internet users. The quiz featured a range of questions on […] - Native Advertising Disclosure & Transparency: Who’s Responsible?
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and unambiguously indicating that yes, this is an ad, paid for by Acme Corporation. Yet, how to provide disclosure remains a murky area — hardly surprising given how quickly an extraordinarily wide variety of […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast
- Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
- Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting
- Yahoo Test Removes Display URLs On Select Text Ads
- 3 Key Display Advertising Themes For Search Marketers
- 3 Common Challenges Facing All SEO Managers
- Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast
Online Marketing News From Around The Web:
Analytics
- Stop Using the Wrong Metrics to Measure Content, www.stateofdigital.com
Blogs & Blogging
- 5 Sources of Ideas for My Blog Posts, www.problogger.net
- 9 Ways to Increase Leads from Your Blog, www.searchenginepeople.com
- Should You Care About Losing Blog Subscribers?, dannybrown.me
- What would I do if I were starting my blog from scratch?, www.businessesgrow.com/
Business Issues
- AOL Promotes Allie Kline To CMO, techcrunch.com
- Twitter CFO Mistakenly Tweets About Deal, adage.com
Content Marketing
- 2015 B2B Buyers: A Content Marketing Crash Course, heidicohen.com
- 5 Tools That Can Help You With Your Content Curation Efforts, www.searchenginejournal.com
- Content Marketing’s 3rd Era: When Guessing Isn’t Good Enough, www.relevance.com
- How To Craft Excellent Content In Three Steps, www.getresponse.com
- How To Create Content Publishers Love, blog.raventools.com
- Overcoming the Three Most Common Challenges with Content Production, www.conversationagent.com
- The New, Now, and Next in Global Content Marketing, contentmarketinginstitute.com
Conversion Optimization
- 10 Last-minute Ways to Increase Holiday Conversions, www.practicalecommerce.com
- 6 Simple Landing Pages That Perform Like Charm, usabilitygeek.com
Copywriting, Design & Usability
- 5 Reasons Nobody Is Reading Your Website Content, blog.crazyegg.com
E-Commerce
- Ecommerce Drop Shipping vs. Marketplaces: Pros, Cons, www.practicalecommerce.com
- Holiday Shopping 2014: Off to a Strong Start Online, Mobile Shopping is Surging, blog.custora.com
- How online retailers use gift finder tools to inspire Christmas shoppers, econsultancy.com
- Online sales are up 18.7% leading into Thanksgiving, www.internetretailer.com
- Williams-Sonoma sells more online than in stores in Q3, www.internetretailer.com
Email Marketing
- 3 Ways to Turn Email Subscribers Into Social Fans, www.socialmediaexaminer.com
- 4 Emails Your Service-Based Business Should Send, www.verticalresponse.com
- 5 Reasons Media Publicity Will Grow Your Email List Faster, www.firepolemarketing.com
- Email Automation Works – Here are the Stats to Prove it, www.socialmouths.com
- Wylei’s Mike Monteiro on Making Your Emails More Context-Driven, www.silverpop.com
General Internet Marketing
- 4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask, www.convinceandconvert.com
- It’s Time for Media CMOs to Step Up and Lead, adage.com
- What will happen with marketing technology in 2015?, chiefmartec.com
Internet Marketing Industry
- Cloudwords Integrates with Oracle’s Leading User Engagement Platform, www.cloudwords.com
- Informate Announces Will Hodgman as New CEO, Opening of Global Headquarters in Seattle, www.informatemi.com
- Rakuten Invests in Singapore-Based Mobile Ad Tech Startup, blogs.wsj.com
- uSamp Rolls Out Instant.ly Concept Test in European Markets, www.instant.ly
Mobile/Local Marketing
- Playing to the strengths of devices, platforms and consumer behavior in 2015, www.mobilecommercedaily.com
- Tablet market suffers massive slowdown in 2014, Apple’s iPad not immune, appleinsider.com
- Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts, techcrunch.com
Social Media
- 26 Tips to Strengthen Your Social Media Marketing, www.socialmediaexaminer.com
- 3 Big Reasons Why I Use LinkedIn, www.jeffbullas.com
- 4 Things You Can Learn From Non-Profit Social Media Success, blog.marketo.com
- 5 Social Media Hacks Every Marketer Should Know, www.adweek.com
- 7 Inspirational Twitter Contest Ideas And Examples For Your Brand, www.socialbro.com
- A Review of this Year’s Newest Social Networks, www.blogherald.com
- American Express uses Twitter to encourage consumers to #ShopSmall, www.Twitter.com
- Avoiding LinkedIn Certain “No Nos”, www.compukol.com
- BLACK FRIDAY: Socialbakers Maps Out Instagram, Twitter Activity in Real-Time, allfacebook.com
- Expert Tips For 9 Social Networks, simplymeasured.com
- Gobblin’ Big Data With Ease, engineering.linkedin.com
- How to Get Your First 1,000 Followers on Every Major Social Network, blog.bufferapp.com
- How To Optimize Your Social Media Marketing Agency, www.socialbro.com
- How to Structure a Perfect LinkedIn Profile, www.quicksprout.com
- Marketers spread their spending on Twitter across the entire holiday season, www.internetretailer.com
- Overcoming Facebook targeting challenges, www.insidefacebook.com
- Six Key Elements of Successful B2B Social Media Strategies, www.komarketingassociates.com
Video
- Vine Now Lets You Get Push Notifications For New Content From Your Favorite Accounts, techcrunch.com
- YouTube Creator Blog: Want your URL to match your channel?, youtubecreator.blogspot.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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