Marketing Day: Twitter Makes Tweets Searchable, Black Friday Social Tips For Retailers & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: We Now Spend More Time On Mobile Devices Than TV Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights […]
Amy Gesenhues on November 18, 2014 at 5:04 pm | Reading time: 9 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: We Now Spend More Time On Mobile Devices Than TV
Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights from Flurry, the mobile ad network now owned by Yahoo. Time spent on mobile devices the U.S. increased 9.3 percent in the past 9 months from 2 hours and 42 minutes to 2 hours […] - Twitter Finally Makes All Your Tweets Searchable
Twitter’s memory is about to get a lot better. The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts. Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. […] - Nokia Back In Mobile Hardware With N1 Android Tablet
Oh the irony: Nokia is back as a hardware brand. This is happening because Microsoft has decided to discontinue the Nokia brand name on its Lumia Windows Phones – after paying more than $7 billion for the Nokia hardware division a couple of years ago. Google had courted Nokia and wanted it to become an Android OEM before […] - Call Analytics Platforms- New Market Intelligence Report
Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect […] - Facebook Groups Now Has Its Own App, But Users Don’t Have To Download It
The appification of Facebook continued today with the launch of a separate app for Facebook Groups. The free app is available today worldwide for both Android and iOS, and lets users interact with groups they’re already in, as well as create new groups and get recommendations for groups they might be interested in. Facebook says […] - Chicago’s Spoof-Tastic “Luck Plan” Encourages Millennials To Get Health Coverage
This is awesome on so many levels. We all know selecting and using health insurance is a nightmare. Too much paperwork. Perpetually increasing costs. So-called easy sign-up sites that never work. Incomprehensible stipulations. Arcane coverage guidelines. Is it really any wonder why some people just decide to try their luck and go without insurance? Well, […] - Black Friday Retailers Should Get An Early Social Media Jump
As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according to a report by Yesmail Interactive. Yesmail reached that conclusion after comparing the engagement of 50 major retailers’ social and email campaigns during the last two holiday shopping seasons. More stores […] - Check Out the All New SMX West Agenda – Register Now & Save $300
Search Marketing Expo – SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. With a primary focus on search marketing, the agenda features 60 sessions, keynotes and clinics to suit your experience and skill level, whether you’re a veteran or just getting started. From SEO to paid […] - How To Predict Marginal Returns In Search
Columnist Benjamin Vigneron details sophisticated analyses you can use to optimize your search bidding strategy. - Don’t Ask For Faster Horses: Embrace Revolutionary Change In Digital Marketing
Are you capitalizing on new marketing trends, or ignoring them at your peril? Contributor David Rodnitzky offers some tips for keeping up. - The 2015 B2B CMO Challenge: Measuring Content Performance
If this is the year of content marketing, then we’re fast approaching the year of content performance. Columnist Jim Yu discusses how CMOs can prepare. - Google Launches Mobile Friendly Labels, Testing Tool & Possible Ranking Boost
Google has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are mobile-friendly. Google has officially gone live with the mobile friendly label today, they launched a brand-new mobile testing tool and told us they are experimenting with new mobile-friendly ranking factors in their search ranking algorithm. […] - Shopping Traffic Shoots Up 36% While Conversions Climb More Slowly
You know what’s happening on your retail site, but what are retailers across the web experiencing this week? The latest data on ecommerce traffic and conversions are in.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Twitter Search Now Indexes Every Public Tweet
- AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status
- Check Out the All New SMX West Agenda – Register Now & Save $300
- Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit
- 21 Link Building Ideas That Have Nothing To Do With Guest Posting
- Replace (Not Provided) With Behavioral Analysis & Fuzzy Matching To Boost SEO
- Google Launches Mobile Friendly Test Tool
- Google Is Experimenting With Special Ranking For Mobile-Friendly Sites
- Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results
- Another Court Affirms Google’s First Amendment Control Of Search Results
Online Marketing News From Around The Web:
Analytics
- 10 data-visualisations that prove information is beautiful, econsultancy.com
- A Primer on Cookies in Web Analytics, josh.webanalyticsdemystified.com
- Analysis To Insights To Action, Faster, www.kaushik.net
Blogs & Blogging
- 4 Reasons Why Your Executives Should Blog, relevance.com
- 7 Online Marketing Tools That Make Blogging Easy And Won’t Break The Bank, www.bloggingwizard.com
- Creating an Optimized Blog Post, www.compukol.com
- Did Your Blog Have a Tipping Point? Here’s How My 2 Blogs Grew, www.problogger.net
- The Essential How to Guide on Generating Leads with Business Blogging, www.jeffbullas.com
Business Issues
- Soon to Be Single, eBay Gets Back to Shopping, online.wsj.com
- ICANN CEO: Government Attempts to Impose Rules on The Internet are Doomed to Fail, www.thedomains.com
Content Marketing
- 33 Thought-Provoking Prompts To Get You Creating Content, www.socialbro.com
- A Content Marketer’s Checklist: Editorial Calendar Essentials, contentmarketinginstitute.com
- A Handy Guide to Using Quizzes in Your Content Marketing, www.marketingprofs.com
- How brands are embracing user generated content, digiday.com
- How to Use Trending Triggers to Create Contagious Content, www.convinceandconvert.com
- Why Clickbait Is Dangerous for Brands, relevance.com
Conversion Optimization
- 3 Must-Optimize Web Pages (and How to Optimize Them), blog.crazyegg.com
- 8 Simple Tweaks to Boost Website Conversions, www.convinceandconvert.com
Copywriting, Design & Usability
- How Top B2B Companies Use UX to Succeed, www.usertesting.com
Domaining
- How .Realtor quickly became one of the most used new TLDs, domainnamewire.com
- UDRP rule changes coming next year to thwart “Cyberflight”, domainnamewire.com
Ecommerce
- 14 Marketing Tactics to Drive Online Sales, www.marketingprofs.com
- Does Your Target Consumer Demand Free Shipping?, www.emarketer.com
- eCommerce Success Isn’t Always about Price, 3qdigital.com
- Every Day Should Be Black Friday, www.adexchanger.com
- Lessons learned from a “Cyber Monday” in July, www.internetretailer.com
- Marrying retail and digital for bricks-and-mortar stores, www.mobilecommercedaily.com
- Pass the Turkey and the Car Keys: Retailers Brace for Black Friday and Cyber Monday, www.nielsen.com
- Seven Brands Changing America’s Retail Industry With Innovation Labs, www.adweek.com
- U.K. e-retail sales get back on track in October, Internet Retailer
- Using “Selfies” to Gather Ecommerce Data, Serve Shoppers, www.practicalecommerce.com
- What’s the Most Important Ecommerce Challenge? On-time Shipping, sherpablog.marketingsherpa.com
Email Marketing
- 21 must-know email automation stats, myemma.com
- Perfecting Our Own Automation Recipes, blog.mailchimp.com
General Internet Marketing
- Are Marketing or Public Relations Industry Associations Worth It?, www.toprankblog.com
- B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides, www.komarketingassociates.com
- How to Spend Your Marketing Budget, www.imageworkscreative.com
- Is Your Marketing Ready for the Holiday Shopping Season?, www.marketingprofs.com
- The Time-Wasting Marketing Tactics You Need to Drop Immediately, www.impactbnd.com
- Your December Holiday Marketing Checklist, www.verticalresponse.com
Internet Marketing Industry
- JUICE Mobile Integrates Premium Publishers Into Its Mobile Programmatic Direct Platform, www.prnewswire.com
- Nintex Names Russ Mann as Chief Marketing Officer, www.businesswire.com
- Struck Announces New CEO, www.struck.com
- Medialets’ Mobile & Tablet Ad Attribution Q3 2014 Benchmark report, medialets.com
- Wix.com Inks Integration With Bigstock, globenewswire.com
Mobile/Local Marketing
- Android Auto Starts The Engine For Developers, TechCrunch
- Apple Launches WatchKit, Letting Developers Begin Building For Its Wearable, techcrunch.com
- Google’s Teller says Glass and other wearables need to be cheaper, CNET
- How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages, unbounce.com
- How to Create Perfect Marketing Text Messages, smallbiztrends.com
- iOS App Launches Nearly Double That Of Android, TechCrunch
- Q3 2014 mobile site performance benchmark report, www.mobilecommercedaily.com
- The State of Mobile Marketing Strategy, www.marketingprofs.com
- UK Millennials Most Open to Mobile Payments, www.emarketer.com
Social Media
- 20 Social Media Marketing Tips From the Pros, www.socialmediaexaminer.com
- 7 Counterintuitive Twitter Tips to Get More Out of Twitter, blog.bufferapp.com
- Beta Release of Adobe Social App Allows Marketers to Handle Facebook, Twitter Campaigns, allfacebook.com
- Brands urged to integrate offerings with social networks, www.mobilecommercedaily.com
- Dave & Buster’s Just Posted a Tweet It’s Going to Regret for a Long Time, AdWeek
- Getting Around LinkedIn PPC Ads’ Poor UK Geographical Targeting Options, seono.co.uk
- How Facebook changes our behavior, www.businessesgrow.com
- How To Make Your Facebook News Feed More Relevant, www.socialmediaexplorer.com
- Infographic helps you decide how & when to respond in social media, www.trackur.com
- Social Media 101: 10 Tips for Small Businesses Just Getting Started, contently.com
- We Built the Company on Social Media. Here’s Why We’re Re-Thinking Everything, New York Times
- With its war on promotion, Facebook is now an ad critic, digiday.com
- Younger Users Spend More Daily Time on Social Networks, www.emarketer.com
Video
- How a Twitch Channel Boosted Video Views By 380% in a Day, www.reelseo.com
- Inside the HuffPost Live video-generating boiler room, digiday.com
- One simple Trick to get more YouTube subscribers and grow your channel fast, marcomoeschter.com
- Start here to formulate a video attribution model, www.adknowledge.com
- YouTube Challenger; Programmatic Creative, www.adexchanger.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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