Marketing Day: Twitter Enables Embedded Videos, Digital Rights Management & Bradley Horowitz Leads Google+
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on March 2, 2015 at 5:00 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Enables Embedding Twitter Video On Websites
Taking a page from YouTube — and beating Facebook to the punch — Twitter now allows embedding its video without the tweet it came in. - WAT-AAH Teams With Partnership For A Healthier America For Online Art Auction
The water brand tries to position H2O as a cooler alternative to sugary drinks. - What Every Marketer Needs To Know About Digital Rights Management
Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. - Pandora Captures Mobile Attention Crown From Facebook In January
Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. - Strategy Before Code: A Process For Valuable Analytics
I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your website developers or IT department as an afterthought. - Google+ Circles Bradley Horowitz As New Leader Of Photos & Streams Products
Another year, another captain at the helm of the Google+ product. - MarTech: Answering The Important Questions About Marketing Management, Operations & Technologies
There’s a lot of marketing technology out there. But it’s up to marketers and their organizations to evaluate, implement and ultimately derive value from all that code.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google City Searches Now Include Hotel Booking Info In Knowledge Graph
- 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
- Make Your Blog A Local Destination & Win At Local Search
- MarTech: Answering The Important Questions About Marketing Management, Operations & Technologies
- Yahoo’s Search Share Drops For First Time Since Firefox Deal Began
Online Marketing News From Around The Web:
Analytics
- Big Brands Find Data Is As Much A People Challenge As A Technology Challenge, adexchanger.com
- Putting a Face on Anonymous Data, www.chiefmarketer.com
Blogs & Blogging
- 7 Infographics to Make You a Better Blogger, www.searchenginejournal.com
- Pinterest Changes Push Bloggers to Re-Tool Approach, www.adweek.com
- Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships, www.problogger.net
Business Issues
- LinkedIn plans for new office, plus retail promenade in Mountain View development plans, www.bizjournals.com
- Google Wants To Help You Buy Solar Panels For Your House. Seriously., thinkprogress.org
- Google Confirms Plan to Offer Wireless Service, www.wsj.com
- Thank You For The Last 20 Years, yahoo.tumblr.com
- The new digital c-suite: How influential is the CMO?, econsultancy.com
- Why Marissa Mayer embraces micromanagement, qz.com
Content Marketing
- 5 Content Marketing Ideas for March 2015, www.practicalecommerce.com
- B2B and UGC and Three Success Stories, www.marketingprofs.com
- How to Crowd-Publish Your Content Without Asking for Money, www.copyblogger.com
- Is Content A Sustainable Competitive Advantage?, contentmarketinginstitute.com
- The Magic Pill for Content Marketing, www.convinceandconvert.com
- The Next Generation of Content Marketing: 6 Insights About Intelligent Content, contentmarketinginstitute.com
Conversion Optimization
- Get More Conversions Using These 12 Twitter Stats, www.searchenginejournal.com
- Grow Your Conversion Rates Consistently with an A/B Testing Calendar, unbounce.com
Copywriting, Design & Usability
- 2015 Design Predictions, www.lunametrics.com
- Every Moment Counts: Why Companies Need To Focus on Experience First, www.usertesting.com
- Human-Centered Design Should Be a CMO’s Best Friend, www.marketingprofs.com
- Let Users Drive Cross-Platform Design, uxmag.com
- The Impact of UX on Brand Perception, www.usertesting.com
Domaining
- .App and .Blog: A look at domain name registration numbers, domainnamewire.com
Ecommerce
- Daily Mail Launches Its Fashionable Ecommerce Platform in the U.S., www.adweek.com
- Ecommerce Wars: Why Retailers Are Fighting for Seattle’s Best, adage.com
- How a distributor persuaded more dealers to order online instead of calling, www.internetretailer.com
- PayPal to Acquire Paydiant for $280 Million, recode.net
- A Top 500 e-retailer rebrands itself, again, www.internetretailer.com
- Turn Mobile Shoppers into Customers with These 10 Simple Tests, blog.kissmetrics.com
- With proper planning, e-retailers can turn blizzards into blowout sales days, www.internetretailer.com
Email Marketing
- A Service-Based Business’s Guide to Email Marketing, www.verticalresponse.com
- How To Build An Email List, www.internetmarketingninjas.com
- Mouth Foods Finds Its Voice Through Email, blog.mailchimp.com
- Twelve Tips for Sending Email to an International Audience, blog.returnpath.com
General Internet Marketing
- 5 Pivotal People You Need In Your Digital Marketing Team, smallbiztrends.com
- Authentic About Pages: Let Your Brand’s Personality Shine, blog.crazyegg.com
- Classic Marketing Mistakes, www.compukol.com
- Four Trends That Might Just Make Your CMO Obsolete, www.adweek.com
- How well is your digital marketing performing?, econsultancy.com
- It’s Never Too Early to Be a Marketing Genius, blog.marketo.com
Internet Marketing Industry
- Burst Media Releases its First Influencer Marketing Benchmarks Report, burstmedia.com
- Fyber Expands Platform with Introduction of RTB, www.realwire.com
- Nick Brien Named CEO of iCrossing, www.marketwired.com
Mobile/Local Marketing
- 5 Strategies for SMBs Looking to Leverage Wearable Tech, streetfightmag.com
- 5 Things You Need to Know About Selling to Local Consumers, streetfightmag.com
- A New Way to Promote Your App on Google Play, android-developers.blogspot.com
- Are We Watching the Death of SMS?, www.emarketer.com
- Cook teases “ton” of Apple Watch announcements, 9to5mac.com
- Here’s Why Marketers Are Flocking to Mobile World Congress in Spain, www.adweek.com
- Here’s Why Mobile Wallets Haven’t Caught on Yet, www.adweek.com
- Meerkat for iOS Lets You Live Stream Video on Twitter, thenextweb.com
- Mobile Marketers to Brands: Less Is More, adage.com
- Native advertising is underused in the mobile context, www.mobilecommercedaily.com
- Target tests mobile loyalty app to drive in-store purchases, www.mobilecommercedaily.com
Reputation Management
- Reputation Management: Eight Steps for Online Repair, spinsucks.com
Social Media
- Tinder Building First Ad Product, recode.net
- 10 Ways Businesses Can Earn Their First 100 Twitter Followers, www.adweek.com
- 15 Types of Facebook Apps to Enhance Your Facebook Page, www.socialmediaexaminer.com
- 29 Social Media Rules You May Not Know, blog.bufferapp.com
- 5 Tools to Boost Your Social Media Productivity, www.socialmediaexaminer.com
- 5 Visual Storytelling Tips To Power Your Content Marketing On Facebook, www.jeffbullas.com
- 6 Compelling Twitter Lessons from Small Businesses, www.practicalecommerce.com
- 6 Useful Steps to Prep and Execute a Successful Marketing Event Using Social Media, blog.hootsuite.com
- 9 reasons your social recruiting strategy sucks, www.socialmediaexplorer.com
- Build Your Social Media Editorial Calendar For Best Results, heidicohen.com
- Essential Social Media Trends for Brands in 2015, www.blogherald.com
- Facebook CEO Defends Internet.org, adage.com
- Facebook Eyes Role in ‘Unlocking Commerce’, blog.biakelsey.com
- How Small Businesses Should Be Using Social Media, www.adweek.com
- How Social Media Became a Big Budget Marketing Category, simplymeasured.com
- How to Orchestrate Social Media for a Global Non-Profit, www.convinceandconvert.com
- Is Facebook Friend or Foe for Telecom Operators?, www.wsj.com
- Marketers win through an always-on mix of organic and Promoted Tweets, www.Twitter.com
- Snapchat stories: Here’s how 6 news orgs are thinking about the chat app, www.niemanlab.org
- Twitter Investigates Alleged ISIS Threat to Jack Dorsey, Employees, blogs.wsj.com
- What This Online News Program Learned From Making a Facebook-First Show, www.adweek.com
Video
- How brands used Promoted Video on Twitter during the #Oscars, www.Twitter.com
- How Can Facebook Advertisers Find the Right Photo-Video Mix?, www.adweek.com
- Long-Form Video Content Set to Increase its Market Share, www.reelseo.com
- Unlocking Programmatic’s Potential for Video Advertising, blog.biakelsey.com
- YouTube App Now Has Built-In Video Trimming And Inline Previews, www.androidpolice.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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