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Marketing Day: Twitter Earnings, Desktop Vs. Mobile Sharing & NewFronts Coverage

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the […]

Matt McGee on April 29, 2014 at 5:01 pm | Reading time: 8 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed
Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the social network fell short in the most important measure: growth in new users. Twitter announced that it has 255 million monthly active users, up 14 million from the total it had at the end of 2013. […]
Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront
Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women. Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach […]
Augmented Reality App Shares History Of Jose Cuervo
Out of McCann New York and LAIKA comes a different sort of campaign for Jose Cuervo. Entitled History in a Bottle, the campaign centers on the message-in-a-bottle theme and adds an element of augmented reality. Designed to reflect the brand’s 219-year history, the work highlights a volcanic eruption that enriched the soil for the brand’s […]
Facebook Gives Heineken Its Top Award For The Brand’s “If We Made It” Campaign
Facebook announced the winners for its third annual Studio Awards today, giving the top honor, the Blue Award, to Heineken USA for its Newcastle Brown Ale “If We Made It” campaign. Created by the ad agency Droga5, the campaign enlisted a number of celebrities to star in a spoof Super Bowl ad, or as the […]
Facebook Drives 24% Of Mobile Referrals To News And Entertainment Publishers
Need more evidence of Facebook’s mobile bonafides? Today Internet measurement and advertising company Quantcast said Facebook is responsible for 24% of mobile referrals to top news and entertainment sites. That’s more than all other social media networks combined. Quantcast drew its conclusion from 12 months of data from the top 250 publishers that use the […]
Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials”
China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood’s data, in addition to reflecting Android only, may skew regionally and […]
Desktop Still Trounces Mobile For Content Sharing And Engagement
It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter data released today by social sharing plugin provider AddThis. The mobile share of total engagement is increasing — gaining 17 percentage points since the first quarter of 2013 — but AddThis […]
6 Lessons For Marketers From Manchester United & David Moyes
I’m writing this post on holiday so am rather out of touch with recent events in the tech world. However, being English, I’m never that out-of-touch with what’s happening in the world of football (or soccer if you’re American or Australian), and recent events have made me wonder whether there are lessons to be learned […]
Report: Apple, Samsung Lose Ground To Chinese Handset Makers In Q1
New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics’ numbers must be viewed with caution however because they’re based on the unreliable “shipments” metric and methodology. Shipments don’t equal […]
Your Guide To All Things Hashtag Analytics & Optimization
Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. #Origins The present use of hashtags dates back to 1988, when early internet users began including them in […]
Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content
Microsoft’s nightclub-themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Teller, — charged with delivering premium TV content — told the audience of […]
8 Brain Triggers Guaranteed To Boost Your Social Media Marketing
Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain […]
Buzzfeed Gets Serious About Branded Videos At NewFronts
Buzzfeed’s first NewFront presentation in New York was an intimate affair — no flashy strobe lights, fog machines or live bands — just Buzzfeed videos on the big screen and founder and CEO Jonah Peretti and Ze Frank, EVP of Video, discussing the history of content sharing and their vision for the social TV studio of […]
VIDEO + SLIDESHOW: What’s Next For Paid Search Marketing?
2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats. Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, […]
Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts
Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the […]