Marketing Day: Twitter Earnings, Desktop Vs. Mobile Sharing & NewFronts Coverage

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Twitter’s Earnings & Users Keep Growing, But Wall Street Is Not Impressed
  Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the social network fell short in the most important measure: growth in new users. Twitter announced that it has 255 million monthly active users, up 14 million from the total it had at the end of 2013. […]
• Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront
  Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women. Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach […]
• Augmented Reality App Shares History Of Jose Cuervo
  Out of McCann New York and LAIKA comes a different sort of campaign for Jose Cuervo. Entitled History in a Bottle, the campaign centers on the message-in-a-bottle theme and adds an element of augmented reality. Designed to reflect the brand’s 219-year history, the work highlights a volcanic eruption that enriched the soil for the brand’s […]
• Facebook Gives Heineken Its Top Award For The Brand’s “If We Made It” Campaign
  Facebook announced the winners for its third annual Studio Awards today, giving the top honor, the Blue Award, to Heineken USA for its Newcastle Brown Ale “If We Made It” campaign. Created by the ad agency Droga5, the campaign enlisted a number of celebrities to star in a spoof Super Bowl ad, or as the […]
• Facebook Drives 24% Of Mobile Referrals To News And Entertainment Publishers
  Need more evidence of Facebook’s mobile bonafides? Today Internet measurement and advertising company Quantcast said Facebook is responsible for 24% of mobile referrals to top news and entertainment sites. That’s more than all other social media networks combined. Quantcast drew its conclusion from 12 months of data from the top 250 publishers that use the […]
• Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials”
  China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood’s data, in addition to reflecting Android only, may skew regionally and […]
• Desktop Still Trounces Mobile For Content Sharing And Engagement
  It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter data released today by social sharing plugin provider AddThis. The mobile share of total engagement is increasing — gaining 17 percentage points since the first quarter of 2013 — but AddThis […]
• 6 Lessons For Marketers From Manchester United & David Moyes
  I’m writing this post on holiday so am rather out of touch with recent events in the tech world. However, being English, I’m never that out-of-touch with what’s happening in the world of football (or soccer if you’re American or Australian), and recent events have made me wonder whether there are lessons to be learned […]
• Report: Apple, Samsung Lose Ground To Chinese Handset Makers In Q1
  New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics’ numbers must be viewed with caution however because they’re based on the unreliable “shipments” metric and methodology. Shipments don’t equal […]
• Your Guide To All Things Hashtag Analytics & Optimization
  Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. #Origins The present use of hashtags dates back to 1988, when early internet users began including them in […]
• Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content
  Microsoft’s nightclub-themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Teller, — charged with delivering premium TV content — told the audience of […]
• 8 Brain Triggers Guaranteed To Boost Your Social Media Marketing
  Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain […]
• Buzzfeed Gets Serious About Branded Videos At NewFronts
  Buzzfeed’s first NewFront presentation in New York was an intimate affair — no flashy strobe lights, fog machines or live bands — just Buzzfeed videos on the big screen and founder and CEO Jonah Peretti and Ze Frank, EVP of Video, discussing the history of content sharing and their vision for the social TV studio of […]
• VIDEO + SLIDESHOW: What’s Next For Paid Search Marketing?
  2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats. Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, […]
• Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts
  Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing: The Earliest & Latests Searchers By City
• How To Amp Up Your User Engagement (And Get More Links)
• How To Gain Additional Reach In AdWords With Similar Audiences
• Recce’s Cool Animated 3D Maps Now Available Via SDK
• Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?

Online Marketing News From Around The Web:

Analytics

• Ad Industry’s Do Not Track Browser Solution Imminent, AdWeek
• Alexa Has Gone Back To The Drawing Board, Small Business Trends
• Google Analytics: Updates, Changes and Betas, SwellPath

Blogs & Blogging

• 5 Ways to Give Your Blog Content More Visibility, Social Media Examiner

Business Issues

• Twitter Hopes a Smarter Signup Process Will Keep You From Fleeing, Wired
• eBay Beats, Q1 Non-GAAP Earnings Up 11 Percent to $899M, Revenue Up 14 Percent To $4.3B, TechCrunch
• Google’s 8 biggest flops, tech.fortune.cnn.com
• Motorola Mobility, Samsung Escape EU Fines in Apple Clash, Bloomberg
• Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Adweek, AdWeek
• The New Yahoo Mail App: Your Mail, News and Info at a Glance!, yahoo.tumblr.com

Content Marketing

• Is Native Advertising Even Profitable for Brands?, Copyblogger
• LinkedIn Doubles Down On Brand Publishing, Contently
• Rewrite the Rule Book for Content Marketing, Vertical Measures

Display & Contextual Advertising

• Eyetracking study results, adblockplus.org

Domaining

• DomainAgents’ new system might accelerate your domain name sales, Domain Name Wire

Ecommerce

• How to Choose an Ecommerce Shipping Provider, Practical Ecommerce
• The Psychology Of The Checkout, usabilitygeek.com

Email Marketing

• 7 Crucial KPIs for Email Marketing, Practical Ecommerce

General Internet Marketing

• 3 Marketing Automation Tactics That Are Vital to Success, Content Marketing Institute
• Creative Challenges Remain In Cross-Platform Campaign Planning, Ad Exchanger
• Target Taps Facebook, Embraces Mobile and Search, MediaPost

Internet Marketing Industry

• Duluth-based aimClear plans expansion into ‘social journalism’, www.duluthnewstribune.com
• BroadbandTV Delivers Online Video Expertise to Brands and Advertisers with ‘BBTV Brand Solutions’ Launch, bbtv.com
• MarTech agenda announced with 14 amazing talks that illuminate marketing technology management, chiefmartec.com
• Tealium Announces Record First Quarter Results and $20 Million in Additional Growth Financing, Market Wired

Mobile/Local Marketing

• At Microsoft, a Renewed Push for Small Business, streetfightmag.com
• Mobile in-store shoppers bring higher traffic, conversion and spending: Deloitte, www.mobilecommercedaily.com
• Victoria’s Secret capitalizes on in-app messages to drive repeat usage, www.mobilecommercedaily.com

Other Items

• Evernote + feedly is now on mobile, blog.feedly.com
• Firefox 29 Gets a Makeover, Updated Sync Tool, PC Magazine

Social Media

• 3 Can’t-Miss Tips for Optimizing Social Media Content, Crazy Egg
• Find us on Facebook…if you can!, Trackur
• Four Tips To Improve Your Social Media Engagement, AWeber
• How important is Facebook for content discovery? It’s now 24% of mobile referrals., www.quantcast.com
• Small businesses: is it really worth being social?, eConsultancy
• The Answer to the Organic Reach vs Advertising Problem on Social Media Channels, www.socialmediaexplorer.com

Video

• A Nod’s As Good As a Wink for YouTube Video Remarketing, 3Q Digital
• Instagram Video Ads Are Currently Being Tested, AdWeek