Marketing Day: Twitter Analytics Homepage Redesign, The Google Shop & Facebook’s “Topic Data”

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Hilarious Stirling Gravitas Character Is In Control Of Everything… Except His Urine Leakage
  AMV BBDO uses humor to build the TENA Men brand.
• Google Takes On Apple Store With “The Google Store,” Starring The New Chromebook Pixel
  Google has offered its own devices like Nexus phones and Chromebooks through Google Play for some time. But now the company has launched a new device-centric “The Google Store” for online purchases to replace that.
• Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles
  New “account home” gives a overall look at Twitter performance; SMBs will be able to promote tweets more quickly.
• 3 Steps To “Persona”-lized Marketing
  What is persona segmentation, and why should you care? Columnist Jordan Elkind explains how it can be used to personalize email marketing.
• Senate Resuscitates Ecommerce Tax Bill, Again
  After the House declined to take up the Marketplace Fairness Act, a new coalition of Senators is trying to put it back on the table.
• 3 Tactics To Ensure Your PPC Reports Matter
  Columnist Matt Umbro shares tips on creating account update reports with just the right amount of — and the most impactful — detail.
• Google Opens “The Google Shop,” After Years Of Flirting With Stores, Takes The Retail Plunge
  A more ambitious Google retail strategy may be in the works. In the past, Google has opened isolated holiday “pop-up stores” and today has branded areas within existing retail stores (e.g., Best Buy). But “The Google Shop” could be the beginning of a more sustained and aggressive retail push by Google.
• Report: Google Seeking To Buy Mobile Ad Platform InMobi
  According to anonymous sources (reported first by Economic Times of India), Google and India-based mobile ad network/platform InMobi are discussing a potential acquisition.
• Marketers’ Balancing Act Between Value And Privacy
  How can we collect valuable data while respecting consumer privacy? Columnist Josh Manion explores the issue.
• Facebook Opens “Topic Data” Firehose To Select Marketers
  Facebook is working with DataSift to give U.S. and U.K. businesses insight into what people are talking about on the social network.
• Mobile-Only Shoppers Nearing Or Above 50 Percent For Top Retailers
  There’s fresh evidence that traditional retailers and ecommerce sites need to invest much more in mobile.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yoast WordPress SEO Plugin Vulnerable To Hackers
• Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
• Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
• How Competitive Analysis Leads To A Better B2B SEO Program
• More Hardcore A/B Testing: V2 Of The Free AdWords Script
• Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
• The Growth Of Direct Answers: How Should SEOs React?

Online Marketing News From Around The Web:

Affiliate Marketing

• Publisher Spotlight: Ashleigh Money Saver, blog.affiliatewindow.com

Analytics

• Customer-Centricity Drives Effective Data-Use, thedma.org
• How Data And Creativity Come Together At Fjord, adexchanger.com
• Leading Marketing Excellence with Analytics, thedma.org

Blogs & Blogging

• How to Run Multiple WordPress Sites from a Single Dashboard, www.wpexplorer.com

Business Issues

• Building A Data-Driven White House, techcrunch.com
• Could Google afford to livestream sports for free?, qz.com

Content Marketing

• How to Make Free Stock Images Work in Content Marketing, www.toprankblog.com
• Importance of Writing Down Your Inbound & Content Marketing Startegy, www.thesaleslion.com
• In-Depth Guide on How to Create Awesome Visual Content That Gets Noticed, www.jeffbullas.com
• Leverage Interactive Content for Your Small Business, www.blogherald.com
• Post-Purchase Content: How To Keep Your Customers Happy And Buying, heidicohen.com
• Content Marketing Lessons From Pop Culture, www.koozai.com

Copywriting, Design & Usability

• Could This Be the Perfect WordPress Theme?, blog.crazyegg.com
• Designing Navigation On Mobile, www.smashingmagazine.com

Display & Contextual Advertising

• Know Where Your Ads Are Running, Whom They’re Reaching, and How Much You’re Paying?, www.marketingprofs.com

Domaining

• Hollywood seeking the help of Domain Registrars in the battle against piracy, www.thedomains.com
• Rightside to release 20,000 two-character domains, DomainIncite
• The one thing that matters for a domain name escrow service, domainnamewire.com

Ecommerce

• Alibaba names a new leader for its three Chinese retail marketplaces, www.internetretailer.com
• Alibaba to Boost U.K. Trade on Its Platform, blogs.wsj.com
• Amazon’s New “Exclusives” Shop Showcases Up-And-Coming Brands And “Shark Tank” Products, techcrunch.com
• Bergdorf Goodman courts both genders with simultaneous Departures ads, www.luxurydaily.com
• Buy Online, Pick Up In-Store Model Financially Beneficial for Retailers, www.emarketer.com
• Can Etsy Keep Artistic Roots with IPO?, www.practicalecommerce.com
• China’s online retailers will proudly sell the Apple Watch – right next to many, many copycats, qz.com
• Fulfillment by Amazon: How to make the right choice for your business, www.internetretailer.com
• More Details Emerge on Amazon Rival Jet.com, blogs.wsj.com
• Old Navy Tries Tumblr For Gen Y’s Spring Push, MediaPost
• Sales through eBay auctions decrease 26.2%, www.internetretailer.com
• Social Media Reviews Drive Ecommerce Conversion, www.adweek.com
• Using Custom Dimensions & Enhanced Ecommerce to identify Popular Product Color & Size, www.tatvic.com

Email Marketing

• 29 Ways to Collect Email Addresses, www.verticalresponse.com
• Avoid These 6 Common Mistakes When Adding Images to Your Email Marketing, blogs.constantcontact.com
• Campaign Monitor Delivers Email Automation for the Rest of Us, Business Wire
• How to Achieve”Wild” Email Success, thedma.org
• Symbolically Sinking – 10 Findings on Symbols in Subject Lines, blog.returnpath.com
• The Apple Watch: Marketing’s Big Chance to Redefine Responsive Emails, blog.movableink.com

General Internet Marketing

• Learn the ABCs of CMOs, www.cmswire.com

Internet Marketing Industry

• Act-On Announces Act-On Anywhere(TM) for Enhanced Business Productivity, press.act-on.com
• Verve Taps Ad Sales Veteran David Wade To Lead West Coast Expansion, www.prnewswire.com

MarTech

• Mar-Tech Future Merges Data and Humanity, thedma.org
• The Marketing Technology Landscape (2015) now in Excel, chiefmartec.com

Mobile/Local Marketing

• Apple Watch may face uphill trek in driving mobile commerce, www.mobilecommercedaily.com
• Big brands weigh pros and cons of global apps vs. localized offerings, www.mobilemarketer.com
• Half of UK Population Now Uses Tablets, www.emarketer.com
• Mobile Has a Fragmentation Problem, Here’s the Technology That Could Fix It, streetfightmag.com
• Revealing Audience Interests for Better App Marketing, blog.similarweb.com
• Starbucks expands mobile ordering, USA Today
• Yahoo “Forgets” It Has a Review API with Yelp, blumenthals.com

Social Media

• 7 Strategies SMBs Can Use to Promote Social Sharing, streetfightmag.com
• Apple buys Twitter ads to keep users’ eyes on the watch announcement, www.internetretailer.com
• Are You Still Using The Wrong Twitter Marketing Metric?, www.socialbro.com
• Brands All Use This Same Tired Joke on Twitter and It Needs to Stop, www.adweek.com
• Coming to Snapchat: live sports broadcasting, digiday.com
• Facebook has scrapped its “feeling fat” emoticon, qz.com
• How Did Innocent Drinks Drive 35% Engagement Rate On Their Twitter Ads?, www.socialbro.com
• How Facebook Targets Ads Globally Based on Users’ Phones, www.adweek.com
• How Is Social Media Marketing Changing in India?, www.emarketer.com
• How to Assemble a Social Media Dream Team, blog.kissmetrics.com
• How to Build Interactions on Social Media, www.searchenginejournal.com
• How to Discover Analytics With the Google+ Dashboard, www.socialmediaexaminer.com
• How to Get Heard in a Noisy World, www.convinceandconvert.com
• Instagram for Small Business, blogs.constantcontact.com
• Jon Loomer Talks All About Facebook, contentmarketinginstitute.com
• Social CRM: realizing the full value of social media, econsultancy.com
• The Ultimate Guide to Ideal Image Sizes for Social Media Posts, blog.bufferapp.com
• What Happens in Vegas…Is Advertised on Facebook: Q&A with Nick Mattera, www.adweek.com
• What the Changing Role of Social-Media Influence Means for Brands, adage.com

Video

• 13-24 Year Olds Are Watching More YouTube Than TV, www.reelseo.com
• Improv Everywhere’s YouTube embrace pays off, digiday.com
• It’s All About That Video Content (And Why You Should Share It Via Email), AWeber
• Separate fan-building fiction from fact with the Creator Academy boot camp, youtubecreator.blogspot.com
• Shocase PRESENTS: Original Video Series for Marketing Professionals, www.adweek.com
• Subscription Video Services Give Options to Consumers Looking to Spend on Content, www.nielsen.com
• Viewability Will Rewrite Video Economics, Eventually, adexchanger.com
• Vox Opens Video Department in L.A., Prompting the Question: Are We Nearing Video Peak?, adage.com
• Why Aren’t More Brands Embedding Their Own YouTube Videos?, www.reelseo.com