Marketing Day: TweetDeck Teams, Facebook’s New “Product Ad” Units & Pinterest Tips To Drive Traffic

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook Relaunches Marketing Partner Site
  Rebranded site replaces the Preferred Marketing Developer program and matches marketers with third-party companies that help with Facebook campaigns.
• Organic Valley Plants Tongue Firmly In Cheek With Hilarious #SaveTheBros Protein Shake Campaign
  The dairy uses humor to call attention to artificial and unnatural ingredients contained in many conventional fitness shakes.
• With TweetDeck Teams, Twitter Gives Groups Secure Access To Accounts
  Twitter launches ability to contribute to accounts without sharing passwords.
• SPONSOR MESSAGE: The Performance Marketer’s Retargeting Guide
  Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, including the use of search intent data to augment audiences. Get the guide today.
• Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
  Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with the new Product Ads unit.
• Mobile Drives Nearly Half Of Ecommerce Traffic, But PC Still Rules Sales — Report
  Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. IBM reported on Valentine’s Day shopping and ecommerce trends compared to a year ago. Perhaps given the freezing temperatures and snow in parts of the East and South, online shopping rose just over […]
• 5 Pinterest Strategies That Drive Big Traffic
  How can you make Pinterest work for your business? Columnist Sonny Ganguly of WeddingWire has some tips.
• The Most Important Ecommerce Marketing Trends Of The 2014 Holiday Season & What They Mean In 2015
  Columnist Jordan Elkind discusses key insights to help you prepare for the 2015 holiday season.
• US Spending On Ecommerce Platforms To Reach $2.1 Billion By 2019 [Forrester]
  Forrester estimates a 12% compound annual growth rate and 75% growth in platform spending by the end of the decade.
• Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach
  Photo posts on Facebook brand pages now have the lowest average organic reach, Socialbakers data shows. The average video post is seen more than twice as often.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Want To Speak @ SMX Advanced? Here’s How
• DuckDuckGo Now Supports Instant Answers In French, German, Czech & Polish Languages
• AMA: Common Local SEO Mistakes Made By Businesses Big & Small
• 3 Keys To Gaining Company-Wide SEO Support
• Why You Should Attend Local Search And Geo-Marketing Intensive At SMX West

Online Marketing News From Around The Web:

Analytics

• For Your Consideration: How Data Was Used in Oscar Race, adage.com
• In “People Analytics” You’re Not a Human, You’re a Data Point, www.wsj.com

Blogs & Blogging

• 10 simple tweaks to generate more sales through blogs, www.businessesgrow.com
• A Proven Blogging Strategy that Works in Any Niche, www.blogtyrant.com
• How to Create Your Guest Blogging Strategy [with a 5 step template], www.problogger.net
• Why Bloggers Need to Become More Organic and Throw Away the Script, dannybrown.me

Business Issues

• Astro Teller, Google’s ‘Captain of Moonshots,’ on Making Profits at Google X, bits.blogs.nytimes.com
• Snapchat Said to Seek Up to $19 Billion Value in Funding Round, www.bloomberg.com

Content Marketing

• 20 Truths I’ve Learned as a Content Marketer, www.komarketingassociates.com
• 50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?, www.annhandley.com
• Content Marketing Idea for Small Businesses, blog.hootsuite.com
• Content Marketing Personalization: Build Relationships At Scale, www.b2bmarketinginsider.com
• How Buyer Personas Come to Life with Content Creation, www.verticalmeasures.com
• How do Waitrose and Tesco use on-site content marketing?, econsultancy.com
• How to Build a Loyal Audience For Your Company’s Content, contently.com
• How to Encourage Influencers to Share Your Content, www.socialmediaexaminer.com
• Infographics are great for Content Marketing, fearlesscompetitor.com
• Scott Abel Discusses Why Content Marketers Must Embrace Intelligent Content, contentmarketinginstitute.com
• Six Content Marketing Myths Busted, www.marketingprofs.com
• The 4 Content Marketing Fails You Can’t Afford to Make, relevance.com
• The Best Content Marketing Tools for Efficient Marketers, blog.bufferapp.com
• The Ron Swanson Guide to Content Marketing, www.ryanhanley.com
• This Is the Secret to Great B2B Content, www.marketingprofs.com
• Turn Your Pivot Points into Stories for Better Content Marketing, contentmarketinginstitute.com

Conversion Optimization

• 7 Landing Page Form Tips to Increase Lead Generation, www.nanigans.com
• Should You Change User Behavior on Your Landing Pages?, blog.crazyegg.com

Copywriting, Design & Usability

• Common Challenges Encountered Optimizing Websites, www.goinflow.com
• Use Your UX Skills on the Inside: Becoming an agent of change in your organization, uxmag.com
• UX and Marketing: Allies or Enemies?, blog.getresponse.com
• White Space – A perfect Option For Improving Usability In Web Designs, usabilitygeek.com
• Will Color Choice Affect Your Website Visitor Experience?, www.kayakonlinemarketing.com

Display & Contextual Advertising

• 4 Simple Steps to Smarter (and More Profitable) Display Ads, unbounce.com

Domaining

• Google Wins the .Moto New gTLD, The Domains
• Group forms to stop new gTLDs breaking stuff, domainincite.com
• How Committed Is Google To The New gTLD Program?, www.thedomains.com

Ecommerce

• 5 Common Ecommerce Pitfalls and How to Avoid Them, 3qdigital.com
• Amazon’s One-Hour Delivery Service Goes Live Across Manhattan, techcrunch.com
• Drop Shipping: How to Manage Orders, www.practicalecommerce.com
• FAA Rules Mean You’ll Be Waiting Years for Amazon Drones, adage.com
• Facebook finds a new way to pursue e-retailers’ ad dollars, www.internetretailer.com
• How Recent Google Updates Influence Ecommerce, blog.zogdigital.com

Email Marketing

• 4 Subject Line Strategies to Increase Your Email Open Rates, blog.movableink.com
• List segmentation tips using social media and online behavior, sherpablog.marketingsherpa.com
• The basics of email marketing, yoast.com

General Internet Marketing

• 10 Most Popular Internet Marketing Strategies, www.blueinteractiveagency.com
• 3 Economic Principles That Will Transform Your Marketing Campaigns, www.wordstream.com
• 5 Questions to Simplify Your Marketing and Help You Reach Your Goals, blogs.constantcontact.com
• Where is Digital Marketing Headed in 2015?, www.stonetemple.com
• Small Business Internet Marketing: How the Pieces Fit Together, www.dexmedia.com

Internet Marketing Industry

• Havas Media Group and NewsCred form global partnership, www.havasmediagroup.com

Mobile/Local Marketing

• Asustek may leave Android Wear behind on future smartwatch, focustaiwan.tw
• Challenge of Apple Watch: Defining Its Purpose, www.wsj.com
• Optimizing Your Website for Mobile Users, www.imageworkscreative.com
• Visually driven retailer apps should jump on Apple, Pinterest initiative, www.mobilecommercedaily.com

Social Media

• 4 Steps to Create Share-Worthy Content for Social Media, relevance.com
• 9 Steps to Creating A Powerful LinkedIn Profile, www.jeffbullas.com
• ‘Deactivated’ Facebook Account Is Discoverable In Litigation, Eric Goldman
• Brands Need to Start Prioritizing Social Customer Care, www.socialbakers.com
• Despite skepticism, Twitter delivers for brands, digiday.com
• Five mistakes marketers make when using social proof, econsultancy.com
• How to be a Pinterest Marketing Pro, blog.tailwindapp.com
• How to Run an Instagram Contest: Four Easy Steps, www.socialmediaexaminer.com
• How To Use FaceBook Audience Insights For Laser Targeting, affengineer.com
• How Two Brands Turned All-Star Weekend Into Social Media Magic, simplymeasured.com
• Just In: Salesforce is Now a Facebook Marketing Partner, Salesforce
• Snapchat Could Be a March Madness Player This Year, www.adweek.com
• SNL 40th Anniversary Special Breaks Twitter TV Records, www.adweek.com
• Social Media Marketing – why bother?, www.ewebmarketing.com.au
• The Behind-the-Scenes Elements of a Social Media Strategy, blog.hootsuite.com
• Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook, www.adweek.com
• Twitter Launches Hindi Hashtags, www.adweek.com

Video

• 5 Components Of A Killer Macro Strategy For Video Micro-Content, blog.visual.ly
• Better YouTube Marketing in 5 Steps, www.convinceandconvert.com
• Google Launches A Chinese Version Of Its YouTube Channel For Developers, techcrunch.com
• One company’s quest for Latino video dominance, digiday.com