Marketing Day: TweetDeck Sign In Changes, Instagram’s Clickable Carousel Ads & Pinterest To Get Animated Ads

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• TweetDeck Users Will Now Have To Sign In With Their Twitter Credentials
  In a move to tighten security, Twitter announces that people using TweetDeck credentials must switch over before March 31.
• Instagram Offers New Clickable Carousel Ads
  For the first time, Instagram will enable placement of live links in posts, as part a multi-image advertising format.
• Google Wins Injunction Against Mississippi Attorney General’s “Conspiracy” To Censor Search Results
  Last fall, Google sued Mississippi State Attorney General Jim Hood in federal court to quash a “punitive and burdensome subpoena.”
• The Missing Piece Of Marketing Automation That Could Change Everything
  The art and science of marketing are on a collision course.
• Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
  Properly addressing tablet users presents an interesting challenge to marketers.
• How Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of Launching
  What is PlayBuzz, and how did it become successful enough to surpass BuzzFeed and Huffington Post in Facebook shares?
• From The White House To Shark Week: Get To Know The Discovery Channel’s Chief Communications Officer
  Before leading Discovery’s corporate marketing programs, David Leavy served as the Deputy White House Secretary for Foreign Affairs.
• How Welcome Emails Help Predict Future Subscriber Engagement & Value
  Columnist Tom Sather analyzed the first emails 100 retailers sent to new subscribers. He shares the results here.
• Pinpoint Targeting & Animated Ads Coming To Pinterest Soon
  Pinterest advertisers to gain more targeting options than the 30 broad categories available at launch, and animated ads are on the horizon.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• YP Launches New Local Search Marketplace For National Advertisers
• The Shifting World Of Search: Predictions For 2015 And Beyond
• A Content Marketer’s Guide To SEO: A Checklist
• Google Tests Search Results Listings Without Descriptions
• How Google Made It A Little Harder To Reach Google.com From Outside The US

Online Marketing News From Around The Web:

Affiliate Marketing

• Have Your Say At The 2015 Performance Marketing Awards, blog.affiliatewindow.com

Analytics

• Marketing-Tech Shopper, Meet The Data Scientist, www.cmo.com
• Study Finds 53 Percent of Marketers Say They Don’t Collect Enough Customer Data, www.infogroup.com
• Why Brands Need to Measure Experience and Engagement, adage.com

Blogs & Blogging

• 7 Steps For Writing a Blog Post That People Will Read, www.searchenginejournal.com
• 8 Ways to Improve Social Shares for Your Blog, www.socialmediaexaminer.com
• How to Get Top Bloggers to Share Your Content and Boost Your Traffic., www.problogger.net
• The Simple Blogging Platform That Will Make Things Right, www.blogherald.com

Business Issues

• Auto Makers Gear Up to Take On the Challenge From Google and Apple, www.wsj.com
• DMA Victory at the U.S. Supreme Court, thedma.org

Content Marketing

• 13 Easy-to-Use Tools for Creating Killer Visual Content, www.verticalresponse.com
• 20 B2B Content Marketing Examples and Case Studies for 2015, www.toprankblog.com
• 52 Content Marketing Experts Share Their Top 100 Content Tips, dannybrown.me
• How This Subtle Mindset Shift Can Add Zing to Your Boring Content, pushingsocial.com
• McDonald’s Goes to SXSW Seeking Help with Content Marketing, adage.com
• New Content Marketing Research for Manufacturers, contentmarketinginstitute.com
• The Most Important Content Marketing Skill and How to Master It, www.convinceandconvert.com
• The Ultimate Content Strategist Playbook, contently.com
• Three Ways to Create Content That Nurtures Customer Relationships, www.marketingprofs.com
• What is the State of Content Marketing for 2015?, www.jeffbullas.com
• Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015, www.copyblogger.com

Conversion Optimization

• Five interesting conversion mistakes we’ve made and seen, www.conversion-rate-experts.com

Copywriting, Design & Usability

• Who Owns Your Company’s Customer Experience?, www.usertesting.com

Ecommerce

• 5 Simple Ways to Increase LTV for an Ecommerce Business, blog.kissmetrics.com
• Alibaba Is Expanding Its Cloud Services To The U.S. To Give Amazon New Competition, techcrunch.com
• Ecommerce helps fuel 41.7% year-over-year growth for Kate Spade & Co., www.internetretailer.com
• Ecommerce delivery: how fast are UK retailers?, econsultancy.com
• Is Social Login Better than Guest Checkout?, www.getelastic.com
• Single-channel approaches to customer conversations will not work, www.mobilecommercedaily.com
• The Supreme Court gives e-retailers a win on sales taxes, but it may be short-lived, www.internetretailer.com

Email Marketing

• The new Google Contacts: Bringing everyone together, Official Gmail Blog
• How to Create the Perfect Transactional Email, blog.crazyegg.com

General Internet Marketing

• 18 Incredible Useful Market Research Tools, www.searchenginejournal.com
• 63% of businesses plan to increase their marketing budgets in 2015, econsultancy.com
• A Tricky Transition: Getting Digital Ad Sales Teams Ready For Programmatic, adexchanger.com
• Speaking truth to marketers and marketing technology companies, chiefmartec.com
• Why Website Engagement is the New Marketing “Must-Have”, blog.marketo.com

Internet Marketing Industry

• Bloomfire Helps Ogilvy Increase Client Satisfaction by 75 Percent, www.businesswire.com
• Audience Insights: Why Marketers Need To Put Analytics First, blog.newscred.com
• Custom Dashboards, Configurable Web Presence Data Widgets, www.gshiftlabs.com
• Grow your list from anywhere with Guestbook 1.1, myemma.com
• MultiTaction Debuts World’s First Curved, Multi-User Interactive Wall, www.multitaction.com
• Newly Independent Sysomos Releases Major Updates to Its Flagship Products, www.marketwired.com
• Nielsen Acquires Exelate, www.nielsen.com

Mobile/Local Marketing

• As GrubHub and Yelp Expand Ordering and Delivery, Opportunities Remain for Smaller Players, streetfightmag.com
• How To Create Effective App Screenshots for Your App Page, www.smashingmagazine.com
• MasterCard CMO on Mobile ‘Priceless Surprises,’ Apple Pay, adage.com
• Mobile Internet Yet to Take Off in Mexico, www.emarketer.com
• Mobile shopping more than triples in China in 2014, www.internetretailer.com
• Mobile Web Outpaces Apps for Retail Transactions, www.emarketer.com
• Pizza Hut’s mobile commerce goals drive connected car ordering test, www.mobilecommercedaily.com
• Some smartphone apps have to be cleared by the FDA, qz.com
• Starcom MediaVest: “Mobile Is Important To Every Client Regardless Of Product”, adexchanger.com
• Study: Consumers will Abandon Apps with Greater Than Six Second Load Times, www.adweek.com
• Waze Adds Amber Alerts To Popular Traffic App, www.huffingtonpost.com

Social Media

• 15 Tweetable Social Media Statistics To Influence Your Marketing Strategy, www.socialbro.com
• 5 Things To Know Before Launching Your LinkedIn Lead Accelerator Program, marketing.linkedin.com
• 7 Creative Ways Twitter Ads Can Deliver Maximum Results With Minimum Spend, www.socialbro.com
• Behind-the-Scenes: Buffer’s Social Media Strategies, blog.bufferapp.com
• Can Social Marketers Learn Anything from NASCAR?, www.socialmediaexplorer.com
• Defibrillate Your Clinic’s Social Media Plan in Five Steps, www.searchinfluence.com
• Facebook Adds Explore to Slingshot, www.adweek.com
• Facebook Makes 5 Predictions For A Mobile-First Future, www.searchenginejournal.com
• FBX Shuffle: Facebook Preserves Access For Some Shadow Partners, adexchanger.com
• Google+, a Disappointment With a Purpose, blogs.wsj.com
• How Ellen & The Tonight Show Keep Fans Laughing on Social, www.socialbakers.com
• How to use LinkedIn’s publishing tool to increase your social reach, econsultancy.com
• Instagram Will Hit 100 Million U.S. Users by 2018, www.adweek.com
• Is Social Media Week Worthwhile for Small Businesses?, smallbiztrends.com
• The Ultimate List of Best Social Media Marketing Blogs, blog.drumup.io
• Twitter CFO Talks Up Progress on New Features, blogs.wsj.com

Video

• 11 examples of marketing campaigns starring YouTubers, econsultancy.com
• 4 Key Advantages for Video Marketing on Instagram vs. Vine, www.adweek.com
• Chat App Kik Adds Native Video In Step Towards More Interactive Content, techcrunch.com