Marketing Day: TV’s Top Twitter Moments, AdStage Adds Google Analytics & Amazon’s “Stream” Layout

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Button Platform Extends The Value Of Apps With Selective, Contextual Linking
  Google and Facebook are racing to make the mobile app world safe for “deep linking.”
• TV’s Top Twitter Moments Of The Season: Super Bowl, Grammys & Oscars
  Major events again generated the most activity and audience for tweets, according to Nielsen’s social tv ratings.
• Twitter Woos Businesses With Launch Of “Official Partner Program”
  Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns.
• Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting
  Platform is now out of beta, named a Twitter Official Partner.
• Cleaning Product Brand Launches “Cleanest Twitter Account” With Automagically Appearing Images
  The brand’s feed may look like it’s solely tweeting blanks, but clicking reveals surprises and chances to win.
• How To Leverage Community To Build A Great Brand
  Are you doing enough to tap into your community? Columnist Joanna Lord explains why community is key to building a memorable brand.
• What Guacamole Can Teach Us About Content Marketing
  What do guacamole and content marketing have in common? Columnist Quinn Whissen shares the key ingredients marketers need for a successful content strategy.
• Amazon Gets Visual With Stream, A Pinterest Style Shopping Experience
  A new layout from Amazon may look quite familiar. Stream helps users “Find beautiful things” in a format quite similar to Pinterest.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• The Periodic Table Of SEO Success Factors: 2015 Edition Now Released
• Interview: Author Bill Tancer On The Search Impact Of Reviews
• Report: Apple Using Camera-Equipped Minivans To Capture Map Data

Online Marketing News From Around The Web:

Analytics

• IBM Takes Vertical Leap in Predictive Analytics, www.cmswire.com
• Mobile Optimization: In-App Metrics FTW!, 3qdigital.com
• The Internet Marketing Stack: Analytics, www.portent.com
• Why Brick-And-Mortar Is The Next Great Data Reservoir, adexchanger.com

Blogs & Blogging

• Don’t Build a Blog, www.blogtyrant.com
• Taking Good Photos For Blogs, www.clicknewz.com

Business Issues

• Google I/O proves a gender-inclusive tech event is possible, qz.com
• Keeping your personal information private and safe, and putting you in control, googleblog.blogspot.co.uk
• Tech Firms Pull Talent Away From Ad Agencies, www.wsj.com
• What’s New on Netflix: Advertisements, motherboard.vice.com

Content Marketing

• 2 Things and 9 Tips That Brand Marketers Can Learn from Publications, contentmarketinginstitute.com
• 5 Ways to Stand Out in a Sea of Content, www.cmswire.com
• Content marketing budgets will grow by 59% into 2017, digiday.com
• Don’t Rely Only on Social Media to Promote Your Content, www.martechadvisor.com
• Four Things You Need to Know About Content Curation, www.marketingprofs.com
• Why Should Links Not Be Your First Content Marketing Priority?, www.stonetemple.com

Conversion Optimization

• 5 Easy A/B Test Ideas To Get You Started, vwo.com
• A Foolproof Method for Creating Content That Converts, unbounce.com
• How Can You Increase eCommerce Conversions In A Competitive Industry, www.blogherald.com
• ShopKeep Boosts Site Conversions With a Hand From UserTesting, www.usertesting.com

Copywriting, Design & Usability

• Is Your Designer Killing Your Conversions?, unbounce.com
• The Importance of Overhauling Your Website, www.compukol.com
• To build great user experiences, companies should look beyond data, econsultancy.com

Domaining

• Why I Registered CaitlynJenner.com, dotweekly.com
• You Want To See Great New gTLDs? Look at The Early Domains In .School, .Football & .Casino, www.thedomains.com

Ecommerce

• 10 Inspiring Ecommerce Examples of Social Media Done Right, www.shopify.com
• 9 Tips to Dramatically Increase Ecommerce Sales with Killer Product Pages, www.wordstream.com
• A supply chain software firm adds B2B ecommerce technology, www.internetretailer.com
• Foreign brands gain access to a big wholesale e-marketplace in China, www.internetretailer.com
• Top 10 Product Searches on Amazon.com, blog.similarweb.com
• Why China has a five-year lead in ecommerce, econsultancy.com

Email Marketing

• An Email Marketer’s Field Guide to Orange, blog.returnpath.com
• How to Use Quizzes and Facebook to Build Your Email List Fast, www.problogger.net
• Why No One is Reading Your Emails on Mobile, www.searchenginejournal.com

General Internet Marketing

• A Crash Course in Narrative Podcasting (And Why You Should Create Them), contentmarketinginstitute.com
• How To Audit Your Marketing Program, www.searchenginepeople.com
• Where Did All The Marketers Go?, adexchanger.com
• It’s Time to Kill These 8 Deadly Online Marketing Myths, blog.kissmetrics.com

Internet Marketing Industry

• Greg Adamietz Joins Rapt Media as VP of Sales, www.raptmedia.com
• Insight Announces a New Brand for a New B2B Technology Landscape, globenewswire.com

MarTech

• 4 Steps to Pick an Effective Marketing Automation Software, www.martechadvisor.com
• A candid fireside chat with 4 heavyweights in martech money, chiefmartec.com
• AdTech and MarTech: A Match Made in Digital Heaven, blog.marketo.com

Mobile/Local Marketing

• Has Google finally hit on a winning mobile payments strategy?, www.mobilecommercedaily.com
• How to Assess Demand for a Hyperlocal Platform, streetfightmag.com
• Mobile Utility Or Mobile Entertainment? Marketers, Please Choose, adexchanger.com
• Retailers have mishandled mobile payments for years. It’s time to surrender to tech, qz.com
• Stats: The growing and enduring appeal of messaging apps, econsultancy.com
• Target’s mobile growing pains a cautionary tale for marketers, www.mobilecommercedaily.com

Reputation Management

• Don’t Give a Dang About a Bad Reputation: I’ve Got No Online Reputation, www.searchinfluence.com

Social Media

• “Social Media for the Rest Of Us” Gives Tips for the Tech Unsavvy, smallbiztrends.com
• 2015 Social Media Content Use [Research and Charts], heidicohen.com
• 27 Free Twitter Tools for Small Businesses, www.practicalecommerce.com
• 4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy, www.socialmediaexplorer.com
• 5 B2B Social Media Tips, www.toprankblog.com
• 7 to-dos on Your Daily Social Media Calendar, www.martechadvisor.com
• A Look Into Facebook’s News Feed Test and Its Impact on Brands, www.adweek.com
• An Un-Skippable LinkedIn Post is 5 Steps Away, www.searchenginejournal.com
• Best Pinterest Marketing Tips for Your Business, www.searchenginejournal.com
• Crucial Things Internet Marketers Need to Remember Part Two: Social Media, authoritylabs.com
• FIFA: How Not To Handle A Social PR Crisis | Social Media Statistics & Metrics, www.socialbakers.com
• How Can You Measure Dark Social?, www.cmswire.com
• How Mari Smith Makes Facebook Work Wonders, www.convinceandconvert.com
• How social is your CEO?, www.conversocial.com
• How to Create Pinterest Content That Connects: What Marketers Need To Know, www.socialmediaexaminer.com
• How to Get More Followers on Pinterest?, www.razorsocial.com
• How to Use Twitter Analytics to Create Smarter Content, www.adweek.com
• IBM Has 10,000 Twitter Data Experts, Twitter Wants More, adage.com
• Millennials Favor Facebook Over Television for Political News, www.adweek.com
• Securing Email Communications from Facebook, www.facebook.com
• Social Promotions Boost Event Awareness, www.emarketer.com
• Step-by-Step Guide to Using Twitter Ads for Lead Gen, www.searchenginejournal.com
• Successful Instagram Ads Across Industries in Canada, blog.business.instagram.com
• The brand that’s owning plus-size fashion’s social media moment, digiday.com
• Why Instagram Is the Apex of North Face’s Social Media Strategy, simplymeasured.com

Video

• Apple’s “1984” TV Commercial Holds Lessons For Today’s Mobile Video Ads, adexchanger.com
• How brands can get the most out of their video content for mobile, www.mobilecommercedaily.com
• Is YouTube Really Now Worth More Than $70 Billion?, www.reelseo.com