Marketing Day: Top 10 YouTube Ads In October, Instagram Partner Program & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on November 10, 2015 at 4:12 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace
Nov 10, 2015 by Barry Levine
Part of the company’s Marketing Cloud, the Marketplace is focused on helping publishers find partners for their first-party customer data. - Top 10 YouTube Video Ads In October: Mattel Debuts At No. 1 With “Imagine The Possibilities”
Nov 10, 2015 by Amy Gesenhues
The brand behind Barbie offers a message of female empowerment in its top-ranking ad, showing what happens when girls are free to imagine they can be anything. - Marketing Organizations Must Optimize, Or They Will Fail The Enterprise
Nov 10, 2015 by Mary Wallace
Columnists Mary Wallace and Mike Samuels believe CMOs and their marketing organizations need to get better at what they do. How? It’s all about aligning their processes, people and infrastructure. - “Facebook Live” Adds A Subscribe Button; Vin Diesel Had 1 Million Live Viewers
Nov 10, 2015 by Martin Beck
Subscribe button will give people a way to be notified when their favorite public figures start live broadcasts. Facebook reports big audiences for VIPs. - Instagram Introduces Partner Program To Help Businesses Market Better On Instagram
Nov 10, 2015 by Martin Beck
Facebook-owned network launches program with 40 partners to help with ad tech, community management and content marketing. - The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams
Nov 10, 2015 by Katy Keim
With Halloween behind us, it’s full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season. - Pinterest’s New Visual Search Results Won’t Have Ads
Nov 10, 2015 by Ginny Marvin
In-Pin search results will only include organic Pins, but that doesn’t mean it won’t be a lure for marketers. - Why Synergistic Email Marketing Makes Sense
Nov 10, 2015 by Jason Warnock
Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations. - Customer Engagement Provider TouchCommerce Enters Social With A “Let’s Step Over Here” Feature
Nov 10, 2015 by Barry Levine
The feature brings a complaining customer or would-be customer on social media directly to a live chat window. - Demandbase Integrates Its WhoToo Acquisition So Marketers Can Target Departments Inside Companies
Nov 10, 2015 by Barry Levine
The WhoToo data is the key new feature in Demandbase’s newly announced B2B Data Cloud. - 6 Reasons Visitors Hate Your Website
Nov 10, 2015 by Sponsored Content: Surgo Group
“Should I stay or should I go?” It’s a decision that most visitors subconsciously make when landing on your website. The window to capture their interest is short-lived and impacted by various factors. What exactly can you do to guarantee that they don’t bounce? - Facebook To Fight Belgian Court Mandate To Stop Tracking Browsing Behavior
Nov 9, 2015 by Greg Sterling
Like Google, Facebook is under fire in Europe from privacy regulators. Today, the company said it would appeal a decision by a court in Belgium that ordered Facebook to stop collecting data on users’ browsing behavior when they’re not logged in to the site. - With Copyright Reform, Is Europe About To Declare “War On The Hyperlink”?
Nov 9, 2015 by Greg Sterling
The European Commission (EC) and other European Parliamentary Committees are working to “harmonize” copyright laws across Europe. There’s a fragmented set of laws and enforcement structures that the EC wants to fix pursuant to its ambition to create a single digital market. - comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
Nov 9, 2015 by Danny Sullivan
Rating service wants to ensure fast-loading AMP pages are credited properly to publishers.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Offline Search & Turn-By-Turn Navigation Come To Google Mobile Maps
- Overstock Blames Change To Google Search Rankings For Hurting Its Growth
- Learning From Link-Building Content Failure
- Get To Know Your Users With Audience Insights From AdWords
- New: Google Search Console Fetch & Render Shows Severity Of Blocked Resources
- Study: Siri Beats Google Now, Cortana In Performance & Overall Satisfaction
- Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates
Online Marketing News From Around The Web:
Analytics
- The 5 Types of Metrics Every Small Business Must Track, www.ducttapemarketing.com
Blogs & Blogging
- 7 Deadly Sins of Blog Post Writing, www.jeffbullas.com
- Is It Time to Ditch Your Company Blog’s Comments Section?, contentmarketinginstitute.com
Business Issues
- A Conversation With Google’s Director Of Diversity And Inclusion, techcrunch.com
- Developers in the Desert: Google’s Oasis for Startups in Dubai, Bloomberg
- Facebook Director Sells Nearly Half His Stake, www.wsj.com
Content Marketing
- 3 Tips for Startups to Get Started with Content Marketing, www.copypress.com
- Content That Sells, www.socialmediaexplorer.com
- Hey Marketing! Are You Giving Sales the Right Content?, blog.kissmetrics.com
- Marketers Continue to See Benefits In Video Content Marketing, www.komarketingassociates.com
Conversion Optimization
- 7 Common Pitfalls of Call to Action Design, vwo.com
- The Million Dollar Optimization Strategy, conversionxl.com
- Weird and Wonderful Ways to Use Landing Pages, unbounce.com
Copywriting, Design & Usability
- 10 eye-popping websites that use stunning colour contrast, econsultancy.com
- How to Become a Better Copywriter: 21 Tips from the Experts, blog.crazyegg.com
Domaining
- How companies are using Black Friday domains, domainnamewire.com
E-Commerce
- Advanced Guide to e-Commerce Checkout Process Optimization, ignitevisibility.com
- Alibaba just sold over $1 billion of merchandise in 8 minutes in China’s largest online shopping day, qz.com
- Amazon Brings Restaurant Delivery To L.A., Will Expand To All Prime Now Markets In U.S., techcrunch.com
- Amazon Echo Coming to Thousands of Retail Locations Across the U.S., phoenix.corporate-ir.net
- How some retailers drive one-quarter of traffic from social media, www.mobilecommercedaily.com
- Report: Online holiday sales growth to dwarf overall retail lift, www.retaildive.com
- Why Ratings, Reviews and User-Generated Content Drives Customer Loyalty, multichannelmerchant.com
- Will Camp Out for Marketing Tips: Your Black Friday Survival Guide, www.searchinfluence.com
General Internet Marketing
- 21 Tips to Make Your Marketing Stand Out this Holiday Season, blogs.constantcontact.com
- Forbes, ScribbleLive, And LinkedIn Partner To Release 4th Annual CMO Influence Study, www.forbes.com
- How brands can become more customer-centric, and why it matters, econsultancy.com
- Why Marketers Are the New Wingmen, blog.marketo.com
- You Will Never Be This Honest In Your Marketing, www.convinceandconvert.com
Internet Marketing Industry
- Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, www.businesswire.com
- Flashtalking Adds Chief Technology Officer, www.marketwired.com
- Opera Mediaworks announces Q3 2015 results, blog.operamediaworks.com
- Yieldbot ‘Serves Up’ Pubfood Open Source Header Bidding Framework for Publishers, www.prnewswire.com
MarTech
- Dealmakers: Growth Hacking with Automation Technology, streetfightmag.com
- How Does Attention Play in Tech & Media?, www.conversationagent.com
- Programmatic Is Full Steam Ahead As Tech Leaders Move Up The WPP Ranks, adexchanger.com
Mobile/Local Marketing
- App-hopping gives way to integrated mobile experiences in 2016, www.mobilecommercedaily.com
- Apps Permissions in the Google Play Store, www.pewinternet.org
- It’s A Post-Install World, Advertisers Need To Pay To Live In It, adexchanger.com
- Mobile Coupons Effective Way to Link Mobile Ad to In-store Purchase, www.emarketer.com
- Mobile tech still a challenge for many retailers, www.retaildive.com
- Steps to Effective App Market Research, www.koozai.com
- Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services, www.adweek.com
- Why the mobile ad market is so dependent on app installs for growth, digiday.com
Social Media
- 5 Ways to Use Facebook to Drive Traffic to Your Store on Small Business Saturday, www.facebook.com
- Facebook Audience Insights, www.ppchero.com
- Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm, www.wordstream.com
- High-profile Fidelity funds cut value of Snapchat by 25%, www.reuters.com
- How Pinterest Has Gotten Ad Agency Execs’ Full Attention, www.adweek.com
- How Social Media and User Generated Content Drive Sales, www.adweek.com
- How to Use Facebook Interest Targeting the Right Way, www.searchenginejournal.com
- Pinterest And The Process Of Designing A Multi-Billion Dollar Startup, techcrunch.com
- Sending less email is just the beginning, blog.linkedin.com
- Study: Pinterest Ad Spend Has Skyrocketed – Up Nearly 8X Since January, www.adweek.com
- The Complete Guide to Advertising on Instagram, www.adweek.com
- The Unabridged History of Social Media, blog.bufferapp.com
- Twitter Sees 6% Increase In “Like” Activity After First Week Of Hearts, TechCrunch
- You Will Share This Post, But You Won’t Read It, mackcollier.com
Video
- 29 Places to Market Craft Tutorial Videos to Attract Buyers, smallbiztrends.com
- Auto-Play Videos Catching on Beyond Facebook, www.wsj.com
- How to Make Better Facebook Video Ads, www.socialmediaexaminer.com
- Smoother <video> in Chrome, youtube-eng.blogspot.com
- The New Video Marketing: Community, Not Content, is King, www.reelseo.com
- Why Boomerang? What This App Really Means for Social Marketers, simplymeasured.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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