Marketing Day: Top 10 “Best Perceived” Brands, Yahoo Ad Team Announcements & Email Marketing “ABCs”

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• 2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead
  Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top five.
• Yahoo Promotes Flurry Exec To Lead Advertising Product Teams
  Prashant Fuloria will oversee display, native, video and mobile ad products.
• Duck Tape Re-Enacts College Football Game In Real-Time On Vine
  The brand gets creative to raise awareness of its collegiate-themed (and otherwise colored or patterned) offerings.
• Compare Search, Social & Display Performance On Mobile & Desktop [Report]
  Mobile trends are consistent across platforms despite differences in user behavior and intent.
• Mind Your Email Marketing “ABCs” To Move Forward In 2015
  Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation.
• Google Says It Has Addressed “New Type of Spam” That Hit AdSense Publishers
  After nearly two weeks of publisher complaints, Google assures issue with ads auto-redirecting to other sites has been resolved.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel
• The Franchise Challenge: How Do You Stand Out When You’re One Of Many?
• Google’s Knowledge Graph May Show For 25% Of All Search Queries
• Google Still Doing At Least 1 Trillion Searches Per Year

Online Marketing News From Around The Web:

Analytics

• The Year Of Data-Driven Marketing: How To Make It Work For You, blog.hootsuite.com

Blogs & Blogging

• 10 Best Editing Tools for Bloggers, blog.getresponse.com
• An inspirational blogging lesson from Keith Urban, www.businessesgrow.com
• How Blogging Affects Your Bottom Line, www.quicksprout.com
• How To Really Stand Out Using This Magical Ingredient, www.probloggingsuccess.com

Business Issues

• Apple planning 5 new Chinese retail store openings by Feb, 9to5mac.com
• EU Details Tax Case Against Amazon, www.wsj.com

Content Marketing

• 10 Powerful Quotes That Will Change the Way You Approach Content Creation, www.impactbnd.com
• 27 Ways to Stumble on Unbeatable Content Ideas, fizzle.co
• Approach Content Marketing Like a CRO (Here’s How), blog.crazyegg.com
• Are Podcasts the Next Big Thing for Content Marketing?, relevance.com
• Discovery Is Going to Stop Feeding People to Snakes, and There’s a Lesson in That for Content Marketers, contently.com
• Experts Share Visual Content Mistakes to Avoid, contentmarketinginstitute.com
• How to Embrace Collaborative Content, www.convinceandconvert.com
• Why Your Content Marketing Team Needs to Act Like a Rock Band, www.convinceandconvert.com

Conversion Optimization

• 7 Conversion Rate Optimization Experts Answer Your Questions, conversionscientist.com
• Eliminating One Click + Design Improvement = 33.4% Increase in Conversion Rate, vwo.com
• How To Test Blog Elements For Conversion Optimization, www.searchenginepeople.com
• Identifying mcommerce conversion rates a must in 2015, experts say, www.mobilecommercedaily.com
• The Top 7 Conversion Optimization Trends for 2015, www.widerfunnel.com

Copywriting, Design & Usability

• Responsive Design and How It Impacts You, www.verticalresponse.com

Display & Contextual Advertising

• What Does ‘Premium Inventory’ Mean in Mobile Display Advertising?, www.emarketer.com

Domaining

• More new TLD complexity: transferring premium domain names, domainnamewire.com
• New gTLD extortion? Registry asks Facebook for $35,000 to register its brand, domainincite.com

Ecommerce

• Global Ecommerce: The $1.2 trillion opportunity outside North America, sherpablog.marketingsherpa.com
• How a top Chinese e-retailer keeps doubling its web sales, www.internetretailer.com
• How Retailers Can Meet Omnichannel Expectations [Infographic], www.getelastic.com
• How Scrolling Behavior on Ecommerce Sites Is Evolving, www.marketingprofs.com
• The Authoritative Voice on Ecommerce for Manufacturers, www.internetretailer.com

Email Marketing

• 19+ List Building Mistakes, www.trafficgenerationcafe.com
• 4 Email Tactics to Nurture Ecommerce Prospects, www.practicalecommerce.com
• How 4 Social Media Predictions Impact Email Marketers, www.convinceandconvert.com

General Internet Marketing

• Podcasting for Business: Why Marketers Are Betting on Podcasts, www.socialmediaexaminer.com
• Tension Mounts Between Marketers and Agencies Over Data, Tech and Social, www.adweek.com

Mobile/Local Marketing

• Deloitte exec says focusing on mobile conversions sends retailers down wrong path, www.mobilecommercedaily.com
• Google Glass Is Not Dead, techcrunch.com
• How to Get to 5 Years of Success in Hyperlocal Publishing, streetfightmag.com
• Many consumers would like to pay with web-connected glasses and watches, www.internetretailer.com
• Mobile Industry Generated $3.3 Trillion Last Year, 11 Million Jobs, recode.net
• Mobile Marketing: What Forwardfacing Marketers Are Considering, www.internetmarketingninjas.com
• This is what it looks like when you miss your own revolution, qz.com
• Timeline Launches News App To Give You The Context Behind The Day’s Headlines, TechCrunch
• When Will Mobile Reach Its Full Potential?, adexchanger.com

Social Media

• 10 Tips for Growing Your Social Media Audience, www.socialbakers.com
• Adopting Google+ Is Easier Than You Think–and Worth It!, www.marketingprofs.com
• Building Engagement on Twitter is as Easy as 1-2-3, www.verticalresponse.com
• Decreased Facebook Visibility: What Can You Do?, heidicohen.com
• Does Pinterest Promoted Pin Success Prove Looks Matter?, www.emarketer.com
• Facebook Expands Featured Videos for Pages?, www.adweek.com
• Facebook Open-Sources Some Of Its Deep-Learning Tools, techcrunch.com
• Fewer People are Using Social Networks (Especially Facebook) in Germany, Says Study, www.adweek.com
• How Do I Set Up Facebook Ad Manager Accounts for Clients?, www.takeflyte.com
• New York Post Confirms Twitter Accounts Were Hacked, adage.com
• Pinterest: Marketing boon or bust?, www.marketingpilgrim.com
• The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand, blog.kissmetrics.com
• Twitter Cards on Your Site: Two Tips, growmap.com
• What encrypted social networks mean for marketers, econsultancy.com

Video

• Consumers Value Video Content Authenticity and Ratings, relevance.com
• YouTube Plans Super Bowl Halftime Show With Online Stars, adage.com