Marketing Day: Top 10 “Best Perceived” Brands, Yahoo Ad Team Announcements & Email Marketing “ABCs”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on January 16, 2015 at 4:03 pm | Reading time: 5 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- 2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead
Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top five. - Yahoo Promotes Flurry Exec To Lead Advertising Product Teams
Prashant Fuloria will oversee display, native, video and mobile ad products. - Duck Tape Re-Enacts College Football Game In Real-Time On Vine
The brand gets creative to raise awareness of its collegiate-themed (and otherwise colored or patterned) offerings. - Compare Search, Social & Display Performance On Mobile & Desktop [Report]
Mobile trends are consistent across platforms despite differences in user behavior and intent. - Mind Your Email Marketing “ABCs” To Move Forward In 2015
Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation. - Google Says It Has Addressed “New Type of Spam” That Hit AdSense Publishers
After nearly two weeks of publisher complaints, Google assures issue with ads auto-redirecting to other sites has been resolved.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel
- The Franchise Challenge: How Do You Stand Out When You’re One Of Many?
- Google’s Knowledge Graph May Show For 25% Of All Search Queries
- Google Still Doing At Least 1 Trillion Searches Per Year
Online Marketing News From Around The Web:
Analytics
- The Year Of Data-Driven Marketing: How To Make It Work For You, blog.hootsuite.com
Blogs & Blogging
- 10 Best Editing Tools for Bloggers, blog.getresponse.com
- An inspirational blogging lesson from Keith Urban, www.businessesgrow.com
- How Blogging Affects Your Bottom Line, www.quicksprout.com
- How To Really Stand Out Using This Magical Ingredient, www.probloggingsuccess.com
Business Issues
- Apple planning 5 new Chinese retail store openings by Feb, 9to5mac.com
- EU Details Tax Case Against Amazon, www.wsj.com
Content Marketing
- 10 Powerful Quotes That Will Change the Way You Approach Content Creation, www.impactbnd.com
- 27 Ways to Stumble on Unbeatable Content Ideas, fizzle.co
- Approach Content Marketing Like a CRO (Here’s How), blog.crazyegg.com
- Are Podcasts the Next Big Thing for Content Marketing?, relevance.com
- Discovery Is Going to Stop Feeding People to Snakes, and There’s a Lesson in That for Content Marketers, contently.com
- Experts Share Visual Content Mistakes to Avoid, contentmarketinginstitute.com
- How to Embrace Collaborative Content, www.convinceandconvert.com
- Why Your Content Marketing Team Needs to Act Like a Rock Band, www.convinceandconvert.com
Conversion Optimization
- 7 Conversion Rate Optimization Experts Answer Your Questions, conversionscientist.com
- Eliminating One Click + Design Improvement = 33.4% Increase in Conversion Rate, vwo.com
- How To Test Blog Elements For Conversion Optimization, www.searchenginepeople.com
- Identifying mcommerce conversion rates a must in 2015, experts say, www.mobilecommercedaily.com
- The Top 7 Conversion Optimization Trends for 2015, www.widerfunnel.com
Copywriting, Design & Usability
- Responsive Design and How It Impacts You, www.verticalresponse.com
Display & Contextual Advertising
- What Does ‘Premium Inventory’ Mean in Mobile Display Advertising?, www.emarketer.com
Domaining
- More new TLD complexity: transferring premium domain names, domainnamewire.com
- New gTLD extortion? Registry asks Facebook for $35,000 to register its brand, domainincite.com
E-Commerce
- Global Ecommerce: The $1.2 trillion opportunity outside North America, sherpablog.marketingsherpa.com
- How a top Chinese e-retailer keeps doubling its web sales, www.internetretailer.com
- How Retailers Can Meet Omnichannel Expectations [Infographic], www.getelastic.com
- How Scrolling Behavior on E-Commerce Sites Is Evolving, www.marketingprofs.com
- The Authoritative Voice on E-Commerce for Manufacturers, www.internetretailer.com
Email Marketing
- 19+ List Building Mistakes, www.trafficgenerationcafe.com
- 4 Email Tactics to Nurture Ecommerce Prospects, www.practicalecommerce.com
- How 4 Social Media Predictions Impact Email Marketers, www.convinceandconvert.com
General Internet Marketing
- Podcasting for Business: Why Marketers Are Betting on Podcasts, www.socialmediaexaminer.com
- Tension Mounts Between Marketers and Agencies Over Data, Tech and Social, www.adweek.com
Mobile/Local Marketing
- Deloitte exec says focusing on mobile conversions sends retailers down wrong path, www.mobilecommercedaily.com
- Google Glass Is Not Dead, techcrunch.com
- How to Get to 5 Years of Success in Hyperlocal Publishing, streetfightmag.com
- Many consumers would like to pay with web-connected glasses and watches, www.internetretailer.com
- Mobile Industry Generated $3.3 Trillion Last Year, 11 Million Jobs, recode.net
- Mobile Marketing: What Forwardfacing Marketers Are Considering, www.internetmarketingninjas.com
- This is what it looks like when you miss your own revolution, qz.com
- Timeline Launches News App To Give You The Context Behind The Day’s Headlines, TechCrunch
- When Will Mobile Reach Its Full Potential?, adexchanger.com
Social Media
- 10 Tips for Growing Your Social Media Audience, www.socialbakers.com
- Adopting Google+ Is Easier Than You Think–and Worth It!, www.marketingprofs.com
- Building Engagement on Twitter is as Easy as 1-2-3, www.verticalresponse.com
- Decreased Facebook Visibility: What Can You Do?, heidicohen.com
- Does Pinterest Promoted Pin Success Prove Looks Matter?, www.emarketer.com
- Facebook Expands Featured Videos for Pages?, www.adweek.com
- Facebook Open-Sources Some Of Its Deep-Learning Tools, techcrunch.com
- Fewer People are Using Social Networks (Especially Facebook) in Germany, Says Study, www.adweek.com
- How Do I Set Up Facebook Ad Manager Accounts for Clients?, www.takeflyte.com
- New York Post Confirms Twitter Accounts Were Hacked, adage.com
- Pinterest: Marketing boon or bust?, www.marketingpilgrim.com
- The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand, blog.kissmetrics.com
- Twitter Cards on Your Site: Two Tips, growmap.com
- What encrypted social networks mean for marketers, econsultancy.com
Video
- Consumers Value Video Content Authenticity and Ratings, relevance.com
- YouTube Plans Super Bowl Halftime Show With Online Stars, adage.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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