Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Common mistakes and quick fixes to improve poky page speed
  May 11, 2018 by Janet Driscoll Miller
  Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.
• Ask the SMXperts: The latest in advanced technical SEO
  May 11, 2018 by Debra Mastaler
  SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.
• Attention + intensity: Tips for navigating the new age of media strategy
  May 11, 2018 by Mark Williams
  Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.
• Billboard-measuring Geopath enters the 21st century with new geolocation platform
  May 11, 2018 by Barry Levine
  Called Insights Suite, it updates the 75-year-old nonprofit organization’s previous methods that employed federal traffic data and surveys.
• Urban Airship adds first marketing platform support for the new Android Pay tickets and passes
  May 11, 2018 by Barry Levine
  The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google.
• It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands
  May 11, 2018 by Amy Gesenhues
  What agencies and consultants have seen since Facebook’s latest user-data scandal.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Lithium will ‘sunset’ its Klout service on the day GDPR launches
  May 11, 2018 by Barry Levine
  Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed.
• This week in GDPR
  May 11, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
• Google issues updated GDPR guidance to publishers on how to gain consent from users
  May 11, 2018 by Robin Kurzer
  Despite publishers’ claims that some of Google’s policies are self-serving, the company asserts it is in line with GDPR.

Online Marketing News From Around The Web:

• 6 Ways Marketers are Embracing Artificial Intelligence (AI), CMS Wire
• 9 Reasons Instagram Will Overtake Facebook, Convince & Convert
• B2B Content Marketing: Top 6 Things to Know, MarketingProfs
• In the Age of AI, Publishers Need Authenticated Audiences, AdExchanger
• Influencer Marketing: Lessons From One of the World’s Largest Software Brands, Content Marketing Institute
• Study: Snapchat sees precipitous drop in millennial user sentiment, Mobile Marketer
• The Martech Evolution for Digital Advertising Agencies, The AdStage Blog
• The myth of martech consolidation is dead. Now what?, Chief Marketing Technologist
• What I Learned Rebuilding My Company’s Lead Qualification System, Marketo
• You Can’t Wait for Inspiration: 5 Lessons for Content Marketers, Movable Ink

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.