Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Help us understand how digital agencies are evolving: Take our survey
  Nov 15, 2018 by Ginny Marvin

  If you work at a digital agency, we want to hear from you.

• Use predictive personalization to drive increased conversion rates
  Nov 15, 2018 by Digital Marketing Depot

  Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors.

• Instagram unveils 3 new shopping features ahead of holidays
  Nov 15, 2018 by Amy Gesenhues

  Users will now be able find products via a business profile or video and save to a shopping collection.

• Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
  Nov 15, 2018 by Barry Levine

  The ads — a static image and a video trailer — display inside VR environments, the first commercial use for a capability Oath announced last summer.

• Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
  Nov 15, 2018 by Amy Gesenhues

  Facebook has been testing AR ads in the News Feed since July.

• Build a strategy to grow your ABM program for 2019
  Nov 15, 2018 by Peter Isaacson

  Time to revisit your target account list and explore new channels to tighten alignment between sales and marketing.

• Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
  Nov 15, 2018 by Kyle Henderick

  Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly.

• AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
  Nov 14, 2018 by Ginny Marvin

  The fullscreen ad format is now available to all publishers.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• 7 ways to use dynamic content and multiply your conversions
  Nov 15, 2018 by Digital Marketing Depot

  Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications?

Online Marketing News From Around The Web:

• Ads.txt Curbed Unauthorized Inventory Sales. Could The Same Principles Defeat Bad Ads?, AdExchanger
• Dear [NAME]: We’re All About Personalization, CMS Wire
• How to Target and Exclude Mobile Apps in Google Ads, PPC Hero
• Instagram starts rolling out dashboard that shows how much time you spend on it, The Verge
• LADbible’s Acquisition of UNILAD Makes it the 4th Most Viewed Media Property in the World, Tubular Insights
• Our Continued Commitment to Transparency, Facebook Newsroom
• Study: 1 in 6 millennials will do more holiday shopping on mobile than last year, Mobile Marketer
• What Google Beacon Means for Local Marketing, Ignite Visibility
• Why do people unsubscribe from email marketing campaigns?, My Emma

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.