Marketing Day: Super Bowl ad winners, Amazon Go & IAB’s GDPR advice

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
  Feb 12, 2018 by Amy Gesenhues
  While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name.
• Pixability guarantees YouTube brand safety for advertisers
  Feb 12, 2018 by Ginny Marvin
  Two new solutions offer refunds on YouTube placements that don’t meet each advertiser’s own brand-safe criteria.
• The power of shared beliefs: Market what you believe, not only what you do
  Feb 12, 2018 by Matt Zilli
  Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values.
• How should retailers respond to Amazon Go? 7 experts weigh in
  Feb 12, 2018 by Greg Sterling
  Retailers need to invest in people and technology — but also use data more effectively to improve the in-store experience.
• IAB’s first publication on blockchain in advertising paints an optimistic picture
  Feb 12, 2018 by Barry Levine
  The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big problems.
• Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
  Feb 12, 2018 by Greg Sterling
  Google, Microsoft, Amazon and Apple are putting their assistants on all the devices they possibly can.
• IAB publishes GDPR advice for advertisers who use OpenRTB
  Feb 12, 2018 by Robin Kurzer
  The organization also announced the formation of a GDPR Technical Working Group.
• Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere
  Feb 9, 2018 by Tim Peterson
  If Facebook-owned Instagram is going to try to steal Snapchat’s product ideas, then Snapchat’s parent company is going to try to steal its rival’s advertisers.
• Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
  Feb 9, 2018 by Tim Peterson
  What marketers need to know from Twitter’s Q4 2017 earnings.
• What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
  Feb 9, 2018 by Bryson Meunier
  Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research.
• Does trust matter more than growth? Salesforce’s Benioff thinks so.
  Feb 9, 2018 by Joe Hyland
  In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Three ways AI will revolutionize email marketing
  Feb 12, 2018 by Kyle Henderick
  The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today.

Online Marketing News From Around The Web:

• 4 Awesome Features That Can Improve Your Facebook Ads, Search Engine Journal
• 4 Key Marketing Metrics for Social Media That Will Prove ROI, Marketo
• 6 Tactics for Nurturing Leads On Social Media, Social Media Explorer
• 7 Reasons to Lay a Bet on Instagram Micro-Influencers in 2018, Crazy Egg
• 70% of B2B Marketers to Increase DemandGen Budget in 2018, KoMarketing
• 9 Upcoming Events to Learn All About Content and Influencer Marketing, Top Rank Blog
• A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers, AdExchanger
• Ecommerce Data Analysis for Optimizing Your Online Funnel, Shopify
• Facebook’s new branded-content guidelines will force some publishers to abandon a business model, Digiday
• The Sensitive Marketer’s Guide to Brand Authenticity, Convince and Convert