Marketing Day: Super Bowl Ad Report, Twitter Analytics In Notification Tab & Native Ad Study

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook Slightly Loosens Grip On Access To Its Live Streaming Video Feature
  Sep 10, 2015 by Martin Beck
  People with verified profiles now have access to the iOs Mentions app and Periscope-style live streaming, but brand and business Pages are still shut out.
• Video Ad Report: Majority Of People Who Saw A Super Bowl Ad This Year Watched It Exclusively Online
  Sep 10, 2015 by Amy Gesenhues
  Unruly survey shows 51% of people who viewed a Super Bowl XLIX ad only saw it online, with this year’s ads winning a record 9M shares.
• Why You Need To Make Video Part Of Your Marketing Automation Strategy
  Sep 10, 2015 by Michael Litt
  Video can offer marketers powerful insights about customers, says columnist Michael Litt, which is why integrating it into your marketing automation platform is critical.
• Google Adds Ad Injector Filter In DoubleClick Bid Manager
  Sep 10, 2015 by Ginny Marvin
  In fight against ad injectors, Google says it has blacklisted 1.4 percent of ad exchange inventory in DBM.
• Twitter Is Showing Analytics Highlights In The Notification Tab Of Verified Users
  Sep 10, 2015 by Martin Beck
  Twitter is experimenting with displaying Popular Tweets, Top Follow and Noteworthy Mentions in notifications tab for accounts that get a high volume of notifications.
• Why CRM, Marketing Automation and Tag Management Are Foundations Of The Marketing Technology Stack
  Sep 10, 2015 by Travis Wright
  How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can’t ignore when it comes to a strong foundation.
• CMOs: Are You Paying Attention To Attention?
  Sep 10, 2015 by Brian Rigney
  Columnist Brian Rigney discusses why measuring the success of a campaign is less about whether people visit and more about how long they visit.
• The Human Side Of Data: The Opportunities For Marketers
  Sep 10, 2015 by James Green
  With a vast quantity of data at our fingertips, it’s easy to lose sight of the real people behind that information. Columnist James Green explains why marketers need technology that can help them connect with individuals.
• Internet-wide Retargeting POWERED by Social Psychographics
  Sep 10, 2015 by Sponsored Content: aimClear
  Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by capturing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel.
• Gilt Shows How Apps And Online Shopping Are Coming To Apple TV
  Sep 9, 2015 by Ginny Marvin
  Apple’s betting that the future of TV is apps, and Gilt envisions consumers tossing aside the second screen to shop from their televisions.
• Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
  Sep 9, 2015 by Ginny Marvin
  In a new study, consumers identified native advertisements as articles a large percentage of the time.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• AdWords Changes The Definition Of Conversions For Reporting & Columns
• Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching
• 4 Ways Search Marketers Can Become More Effective Communicators
• How To Apply Neuroscience Principles To Your Landing Pages
• NFL Scores A Google Doodle To Kick Off Tonight’s Opening Game

Online Marketing News From Around The Web:

Affiliate Marketing

• How to use affiliate marketing without risking brand damage, econsultancy.com

Analytics

• You Might Be More Prepared for IoT Analytics Than You Think, www.cmswire.com

Blogs & Blogging

• 30 Headline Templates for Super Clickable Blog Titles, www.inc.com
• 5 Reasons WordPress Users Should Switch to Facebook Comments, www.wpexplorer.com
• Can You Fake Blog Post Freshness?, moz.com
• Secrets of Top Business Blogs, blog.similarweb.com

Business Issues

• Ellen Pao Won’t Appeal Trial Loss in Case Against Kleiner Perkins Caufield & Byers, www.wsj.com
• HP CEO Whitman Joins Board at SurveyMonkey, recode.net

Content Marketing

• (Usable) Content Is King, usabilitygeek.com
• 5 Innovative Brands Display an Unexpected Approach to Content, www.convinceandconvert.com
• A Simple Content Marketing Model Most Companies Ignore, contentmarketinginstitute.com
• Bigger, Braver, Bolder Content Marketing, www.annhandley.com
• Content Marketing 101: How to Create Content that Matters, www.copypress.com
• Five Ways to Beat Content Format Fatigue, www.marketingprofs.com
• How to Use the ‘Rule of Three’ to Create Engaging Content, www.copyblogger.com
• Incorporate Participation Marketing for More Scalable Content Marketing, www.toprankblog.com
• Why Content Marketers Need to Start a Podcast (Today), www.cmswire.com
• Why Your Agency Does NOT Do Content Marketing, www.verticalmeasures.com

Conversion Optimization

• 10 Killer Landing Page Tips and Tricks, smallbiztrends.com
• 5 CRO tests you should try – they might improve your site, www.branded3.com
• 7 Ways to Generate Data-Driven A/B Test Ideas, www.usertesting.com
• A 45 Point Checklist for Optimizing Conversions, blog.crazyegg.com
• Conquering Conversion with 400 A/B Tests, www.searchenginejournal.com
• How To Convert User Feedback Into A Goldmine for A/B Testing, vwo.com

Copywriting, Design & Usability

• How to Write Copy for More Than One Audience on a Page, conversionxl.com
• So You Think You Know Digital Experience?, www.cmswire.com
• What You Need To Know About Anticipatory Design, www.smashingmagazine.com
• Write Better Copy: Quick Tips for More Confident Communication, www.amyporterfield.com

Display & Contextual Advertising

• Social Media Dominates Display Ads in Latin America, www.emarketer.com

Domaining

• I Am Not Interested in Educating Buyers About New TLDs, www.domaininvesting.com
• ICANN just gave a company a new gTLD for free, domainincite.com

Ecommerce

• APAC Leads World in Share of Retail Market Going to Ecommerce, www.emarketer.com
• Curatum Is A Men’s Ecommerce Platform That Recommends One Item Each Day, techcrunch.com
• Holiday promotions are here as e-retailers aim to boost sales, www.internetretailer.com
• Tailored Content Wins the Ecommerce Game, www.cmswire.com
• Will Robots Take Over Ecommerce Warehouses?, www.practicalecommerce.com

Email Marketing

• A luxury real estate firm’s different kind of email strategy, myemma.com
• How The New York Times Gets 70% Email Open Rates, contently.com
• How to Benchmark Your Email Program, blog.returnpath.com
• Is Email Still a Winner for Retail?, www.emarketer.com

General Internet Marketing

• 23 Marketing Techniques That Cost You Time, Not Money, blog.kissmetrics.com
• 5 Things Small Business Owners Already Know About Being a Marketer, blogs.constantcontact.com
• Five bad habits that digital marketers should avoid, econsultancy.com
• Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and Running, www.marketingprofs.com
• Why Every CMO Should Consider Chopping Media Budgets, adage.com

Internet Marketing Industry

• Pegasystems Extends Omnichannel Predictive Analytics Across Entire CRM Application Suite, www.pega.com
• A Live Segments Q&A With CEO of Bluecore Fayez Mohamood, blog.bluecore.com
• Demand for Programmatic Creative Advertising Poised to Accelerate, www.marketwired.com
• Demandbase Acquires Data-As-A-Service Company WhoToo, www.demandbase.com
• Finn Partners Acquires Horn Group, www.finnpartners.com
• MultiView Names B2B Marketing Expert Todd Ebert as Chief Marketing Officer, www.marketwired.com
• Pinterest Selects Amobee As Marketing Developer Partner, amobee.com
• Smartling Unveils Translation Connector for HubSpot, www.prnewswire.com
• Talkwalker Teams with Hootsuite, Providing One Fully Integrated Platform for Social Media, www.prnewswire.com

MarTech

• How Marketing Automation Is Like “Terminator”, blog.marketo.com

Mobile/Local Marketing

• This Ad Tech CEO Actually Wants Apple To Allow Ad Blocking, www.forbes.com
• Closing the Mobile Attribution Gap, www.emarketer.com
• Google releases new Wallet app with refreshed interface ahead of Android Pay launch, 9to5google.com
• Google Updates Play Games Player Analytics With Improved iOS Support, New Ways To Track Players, TechCrunch
• How To Make the Most of your Local Listing, www.kendall.edu
• New SDK for Building Your iOS 9 App, developers.facebook.com
• The Cable Industry Faces The Perfect Storm: Apps, App Stores and Apple, flurrymobile.tumblr.com

Reputation Management

• Ashley Madison Names: Reputation Management Crisis Waiting to Happen, www.internetmarketingninjas.com

Social Media

• 10 Times Animated GIFs Make Perfect Sense on Social Media, blog.bufferapp.com
• 5 Tips for Optimising Facebook Ads Campaigns, www.problogger.net
• Facebook Analyzes Users’ Sentiment About Their NFL Teams, www.adweek.com
• How Fox is using new Instagram ads for its Fall TV lineup, digiday.com
• Make the Most of Twitter Lead Generation Cards, blog.adstage.io
• Merkel says Facebook needs to do more against racist posts, www.reuters.com
• Pinterest vs. Instagram Marketing – Which Is Right For You?, blog.tailwindapp.com
• Six spectacular social media campaigns and their results, econsultancy.com
• Twitter Is Experimenting With Putting Analytics Highlights In Your Notifications Tab, www.buzzfeed.com
• Why Jim Beam Is Running Snapchat Ads to Launch a New Apple-Flavored Bourbon, www.adweek.com

Video

• 3 Quick Wins: Influencer Video Marketing Campaigns, www.reelseo.com
• How to Use Video to Tell the Best Stories, www.convinceandconvert.com
• Next Stop: YouTube Space Rio de Janeiro, youtubecreator.blogspot.com