Marketing Day: A Solix survey on GDPR readiness, customer data tool for SMBs & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Last chance: SMX West kicks off next week. Be there!
  Mar 5, 2018 by Marketing Land
  SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done.
• Solix survey supplies more evidence of GDPR unreadiness
  Mar 5, 2018 by Barry Levine
  Two-thirds of responding IT pros didn’t even know if personal data could be purged entirely from their systems.
• Bedrock Data unveils software to help SMBs unify customer data
  Mar 5, 2018 by Barry Levine
  The new Fusion software is designed to automatically resolve data from multiple sources, creating blended customer data that is ready for analytics.
• The rise of voice technologies means new opportunities for podcasting
  Mar 5, 2018 by Robin Kurzer
  Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators.
• Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected
  Mar 5, 2018 by Robin Kurzer
  Wehner told an investor meeting Wednesday that the social media giant is ready for the EU regulation.
• Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
  Mar 5, 2018 by Greg Sterling
  Adobe report: Smartphone traffic is growing but visits are shorter.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• LiveRamp’s IdentityLink expands to a new frontier: Television
  Mar 5, 2018 by Barry Levine
  Through its service for matching people’s data sets, LiveRamp wants to help advertisers conquer television’s many platform variations.
• How well do you know your customer?
  Mar 5, 2018 by Evan Magliocca
  You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short.

Online Marketing News From Around The Web:

• 6 New Rules for Landing Page Success, Convince & Convert
• 8 Tips for Optimizing Your Mobile Emails, Movable Ink Blog
• Growing Together on Twitter, Twitter
• How to Use Live Video in a Product Launch: 7 Ways, Social Media Examiner
• Key Marketing Metrics for Buyer Journey Conversions, Marketo
• Learn How to Connect with Customers in Instagram Stories Ads, Facebook Business
• Micro-influencer or brand ambassador: which offers the bigger payoff?, Mobile Marketer
• Mobile Data Has A Quality Control Problem, AdExchanger
• Smartphone users are spending more money each time they visit a website, Recode
• The 90th Annual Academy Awards on Twitter, Twitter