Marketing Day: Social Media To Influence Half Of Holiday Shoppers, A Content Analytics Tool & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Survey: Social Media To Influence Half Of Holiday Shoppers

  According to a new holiday shopping survey sponsored by ecommerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on ecommerce. […]

• Be Ready for 2015! Attend SMX Social Media Marketing – Early Bird Rates Expire Friday

  In less than 90 days, 2015 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 19-20. Attend and you’ll learn proven […]

• McDonalds Becomes Big Winner In Billy Eichner – Burger King Twitter Fight Over Copycat Ads

  If imitation is the sincerest form of flattery, Comedian Billy Eichner of Funny of Die & Fuse TV fame should be quite flattered every time he catches the new Burger King commercials. Eichner popularized “drive by” interviews in his “Billy On The Street” segment that included yelling, fast-talking, screaming and celebrities. The commercial in question […]

• The Content Analytics Tool To Rule Them All?

  Are you spending too much time on content analysis? Contributor Travis Wright describes a tool that might make your content marketing life a lot easier.

• Why Every Marketer Should Leverage Retargeting

  Retargeting has become an essential tactic in the modern marketing arsenal. It increases the effectiveness of all other marketing efforts, increasing brand awareness, recall, and driving customers down the funnel to ultimate conversion.

• AdSense Text Ads On Mobile Devices Get New Treatment

  To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new look, shown above, the headline (in blue) and description are bigger than in former iterations. That’s a good thing for users, no doubt. The next step Google’s taken here in the name of a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s Eric Schmidt In Berlin: “Really, Our Biggest Search Competitor Is Amazon”
• Influencer Marketing & Authorship for SEO Now – October 21 Webcast
• Bing & Google Offering New Search Tools For 2014 Election Season
• New Google Feature Would Offer Video Chats With Doctors
• Be Ready for 2015! Attend SMX Social Media Marketing – Early Bird Rates Expire Friday
• Simple Math To Show Potential Clients Why Local SEO Is Important
• Google Non-Mobile Friendly Icon Being Testing In Mobile Search Results
• Hold Your Horses: The Knowledge Vault Is Just A Research Project For Now
• Google Searches For Halloween Costumes Show Frozen’s Elsa, Olaf & Anna Top The List
• Up Close @ SMX: Avoiding SEO Disasters
• TopSEOs: “We Have Not Been Banned By Google”

Online Marketing News From Around The Web:

Affiliate Marketing

• 10 Tips for Bloggers to Make Money with Affiliate Marketing, profitblitz.com

Analytics

• B2B Marketers know what they want when it comes to Analytics, www.webanalyticsworld.net

Blogs & Blogging

• How This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months, contently.com
• How to Blog Like A Pro with Rebekah Radice, denisewakeman.com
• My Recipe for Success: How to Launch a Successful Blog, moz.com
• When Bloggers Need a Break From Blogging, www.blogherald.com

Business Issues

• Publicis Groupe Takes Stake in Matomy, www.adweek.com
• Will Ads Become the Next Net-Neutrality Battle?, Wall Street Journal

Content Marketing

• 5 Ways Content Marketers Can Get More Value from LinkedIn, contentmarketinginstitute.com
• A Quick and Easy Content Marketing ROI Tip Sheet, contentmarketinginstitute.com
• Content Marketing Advice that Deserves a Second Look, www.highervisibility.com
• The Huffington Post offers agencies content lessons, digiday.com
• The Upworthy of Branded Content, or a Doomed Experiment?, contently.com
• Top 2015 B2B Content Marketing Tactics, heidicohen.com
• Use Content Marketing ROI to Stop Blogging, www.lunametrics.com
• We’ve Gone Full Circle, www.mashbout.com
• What We Talk About When We Talk About ‘Content’, adage.com

Conversion Optimization

• 5 Ways To Increase Conversions Using Instant Gratification, blog.crazyegg.com
• Adding Customer Reviews Increased Revenue by 7.5%, vwo.com
• Four Absolute Essentials of High-Converting Copy, blog.kissmetrics.com
• How to Gather Customer Insights to Increase Landing Page Conversions, unbounce.com
• Nevada Commission on Tourism Uses Behavioral Insights to Double Conversions, www.cardinalpath.com
• Why Replacing All Copy with Promotional Copy Isn’t a Good Idea, 3qdigital.com

Copywriting, Design & Usability

• 27 Best Copywriting Formulas: How to Tell a Captivating Story Online, blog.bufferapp.com
• Eye Catching Forum Posts: Learn how to write them every time!, www.yourforumblog.com
• How to Write Ridiculously Persuasive Landing Page Content, www.impactbnd.com
• The Future of UX Leadership: Radical Transformation, www.uxmatters.com

Domaining

• Governments totally cool with two-letter domains, domainincite.com

Ecommerce

• Chinese Users Want the Same E-Com Experiences as Their Western Counterparts, uxmag.com
• Ecommerce Product Description Writing Driving You Nuts? Here are 6 Ways To Describe Almost Anything, www.marketingwords.com
• Rendering Authentic Ecommerce Shopping Experiences, www.practicalecommerce.com
• Understanding the Drivers of Cross-Border Ecommerce, advertise.bingads.microsoft.com

Email Marketing

• 5 Simple Ways to Get More Paying Customers Out of Your Email Marketing, unbounce.com
• From Football to E-Marketing: How to Create Raving Fans, www.silverpop.com
• Understanding Mobile Email Statistics and Benchmarks, blog.getresponse.com

General Internet Marketing

• 7 Things All Great Brands have in Common, www.revenews.com
• CEO Of Beauty Startup Julep Talks Using Digital Media To Grow Business, www.adexchanger.com
• CMOs Plan a Digital Overhaul for 2015, relevance.com
• Critical components for your omnichannel strategy, www.internetretailer.com

Internet Marketing Industry

• Demandbase Introduces Sales Accelerator on Salesforce AppExchange to Connect B2B Advertising and Marketing Results with Sales Performance, finance.yahoo.com

Mobile/Local Marketing

• Share Your Photos, Not Your Phone, blogs.technet.com
• 9 Hot Mobile Apps for Instagram, www.razorsocial.com
• CTRs Aren’t Enough for Mobile Ad Measurement, www.emarketer.com
• Event Marketing Sees Big Returns From Mobile Content, relevance.com
• How Tinder Tackles an M-Commerce Problem, www.getelastic.com
• Wayfinding For The Mobile Web, www.smashingmagazine.com

Reputation Management

• Five ways to ensure a 1-star reputation, www.trackur.com

Social Media

• 10 Best Tweeting Tips to Take Home, www.internetmarketingninjas.com
• 48% of Marketers Using Social Media for Retargeting, Planning to Spend More, www.mediabistro.com
• 7 Obsolete Social Media Tactics You’re Wasting Your Time On, www.quicksprout.com
• 7 Social Media Psychology Studies for Smarter Marketing, www.searchenginejournal.com
• B2B Marketing on Facebook? Yes!, www.toprankblog.com
• Facebook comments: now with stickers, www.insidefacebook.com
• Facebook Restores Ad Targeting of Users 65+, allfacebook.com
• Facebook: Great for Ads, Bad for Ads, www.dailyconversions.com
• Football Added as Facebook Ad-Targeting Option, allfacebook.com
• How to Improve Your Facebook News Feed Visibility, www.socialmediaexaminer.com
• Shhh… Three Facebook marketing secrets, econsultancy.com
• Snapchat ads will spur flood of creative content, www.mobilecommercedaily.com
• The 101 Best Social Media Tools (Free & Premium) For 2014, www.minterest.org
• Twitter Partners With Bank to Offer Money Transfers via Tweets, www.mediabistro.com
• Why Online Marketers Should Be Paying Attention to the Rise of Ello, ppc.org

Video

• Disney’s Maker to Produce TV Specials With Web Celebs, adage.com
• Facebook Video Ads Aren’t Making the Social Network New Friends, www.reelseo.com
• Wild Mobile; Video’s Weak Spot, www.adexchanger.com