Marketing Day: Snapchat redesign, Verizon offers $3B for Yahoo & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on June 7, 2016 at 4:07 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Review improvement strategies for franchise and multi-location companies
Jun 7, 2016 by Brian Patterson
WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews. - MailChimp adds new feature for Product Recommendations
Jun 7, 2016 by Barry Levine
Company says it is the only SMB-targeted email platform that offers such a built-in capability. - Snapchat redesigns Discover tab to grab more attention for publishers
Jun 7, 2016 by Tim Peterson
Snapchat’s redesigned Discover tab could boost publishers’ profiles by piggybacking on Live Stories’ popularity and adding subscriptions to individual channels. - Marketing Land now offering Instant Articles on Facebook
Jun 7, 2016 by Lauren Donovan
Readers using Facebook apps on iOS and Android can now enjoy Marketing Land content in a fast-loading mobile format. - Personalization platform Blueshift now allows marketers to create their own service
Jun 7, 2016 by Barry Levine
Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or single users. - Build effective consumer relationships with ads that use intent data
Jun 7, 2016 by Alex LePage
Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices. - WSJ: Verizon offering $3 billion for Yahoo’s core business
Jun 7, 2016 by Greg Sterling
Bid is considerably less than originally expected, others still in the hunt. - Content marketing and the silo issue
Jun 7, 2016 by Rebecca Lieb
Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine. - Email marketer Bluecore adds advertising to its resume
Jun 6, 2016 by Barry Levine
The company seeks to expand beyond its roots in email marketing.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Ads to support Expanded Text Ads: Shows new ads creator UI
- Bing Ads now accepting signups for Shared Budgets pilot
- Link building outreach: preparation meets persuasion
- How to audit canonicalization and ensure it helps, rather than hinders, your rankings
- Google tests gray background on homepage, while Yahoo tests new top search bar
- Is your SEO data steering you wrong?
- SEMPO announces its newly elected Board of Directors & Officers
Online Marketing News From Around The Web:
Analytics
- How to Use Built-In Social Media Analytics to Uncover Hidden Insights, blog.crazyegg.com
- Measuring Social Media Marketing, www.e-nor.com
- Why Digital Analytics?, www.webanalyticsworld.net
Blogs & Blogging
- 5 Takeaways from Articles that Went Viral on Popular Sites, www.smallbusinessideasblog.com
- 6 Tips for Effective Long Form Blogging on LinkedIn, www.problogger.net
- Blogging On A Schedule: Why Providing Consistent Content Matters, www.blogherald.com
Business Issues
- Analyst: Twitter M&A Is ‘Inevitable’ if Current Trends Continue, Bloomberg
- Google seems to be working on warehouse robots like Amazon’s, qz.com
- Google, Facebook, Yahoo, rights groups oppose FBI expansion of surveillance powers, www.pcworld.com
- Twitter is replacing its head of product. Again., www.recode.net
Content Marketing
- ‘Marketing Is Like Friendship’: 3 Keys to Always-On Content, contently.com
- Creative Content Marketing In A Boring Niche, blog.thesocialms.com
- One Position You Need to Rule Content Marketing, contentmarketinginstitute.com
- Quality Over Quantity In Personalized Digital Content Marketing, www.searchenginepeople.com
- Split Testing Your Content Marketing Campaigns: How and Why To Do It, blog.kissmetrics.com
- The Content Marketing Approval Process: Why Too Many Editors Kill Great Content, www.thesaleslion.com
- Top 4 Ways to Recycle Content That You Can Practice Right Away, vwo.com
Conversion Optimization
- Jet.com boosts conversion by adding details to product pages, www.internetretailer.com
Copywriting, Design & Usability
- Here’s Why You’re Throwing Away 90% Of Your Traffic, www.socialmediaexplorer.com
- Now You Can Use Artificial Intelligence to Build Your Website, www.cmswire.com
E-Commerce
- Consumers want to know who they’re buying from, www.internetretailer.com
- How can retailers recondition consumers’ mobile price comparison shopping habits?, www.mobilecommercedaily.com
- Navigating Omnichannel Complexities: 3 Tips for Success, www.getelastic.com
- Product Images – 10 Steps For Better eCommerce Usability, usabilitygeek.com
Email Marketing
- 4 Ways to Segment Your Email List to Get the Right Message to the Right Audience, blogs.constantcontact.com
- 8 Tips on Creating Newsletters, www.copypress.com
- Email showdown: Bonnaroo vs. Lollapalooza, myemma.com
General Internet Marketing
- Easy Guide to Hero Images: How to Look Good & Get the Clicks, www.wordstream.com
- Is Inbound Marketing a Waste Of Time and Money?, smallbiztrends.com
- The Brave New World of Omni-Channel Marketing, thedma.org
- The Top Five Drivers in Marketing Execution Performance, www.marketingprofs.com
Internet Marketing Industry
- IS Solutions Enhances Data Analytics Expertise Through Partnership with Search-Driven Analytics Leader ThoughtSpot, www.realwire.com
- MRC Grants Sizmek Accreditation for Video Viewability, globenewswire.com
- Pond5 Launches Sweepstakes to Celebrate Explosive Growth as Community Hits 40,000 Content Creators and 5 Million Video Uploads, www.webwire.com
- S4M receives MRC accreditation for mobile browsers & applications, www.s4m.io
MarTech
- The Slow Adoption of MarTech for Digital Marketing Execution, www.komarketingassociates.com
Mobile/Local Marketing
- 3 Steps to Mobile App Personalization, blog.marketo.com
- Android Marshmallow adoption passes 10% after 8 months, venturebeat.com
- App reviews see major impact despite big brand name, www.mobilemarketer.com
- How to Eliminate Mobile Ad Fraud for Good, www.cmswire.com
- Instagram enables iOS share extensions to make posting photos faster, techcrunch.com
- Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness, streetfightmag.com
- Wait, What? People Like Mobile Advertising?, www.tune.com
Other Items
- Google launches new certification program for software development agencies, techcrunch.com
- Google’s new iOS app Motion Stills stabilizes your Live Photos, venturebeat.com
- Yahoo’s on Kik, yahoo.tumblr.com
Social Media
- 10 Surprising Snapchat Secrets Every Marketer Should Know, www.jeffbullas.com
- 2016 Social Media Marketing Platforms: 5 Key Trends, heidicohen.com
- 3 Beer Brands Brewing Great Social Media Campaigns, contently.com
- 5 Tips for Businesses on Snapchat, www.socialbakers.com
- 5 Ways to Get More LinkedIn Leads, www.socialmediaexaminer.com
- Creating Instagram Ads in Power Editor: Your One-Stop Guide, www.socialmediaexaminer.com
- Decreasing Attention Spans and Your Website, Social Media Strategy, www.adweek.com
- Facebook’s Race To Dominate AI, www.fastcompany.com
- How to Raise $210 Million With Transparency and Great Social Media, www.convinceandconvert.com
- Is Facebook doing enough to prevent fraudulent ads?, econsultancy.com
- Is Pinterest Still Alive & How Are Brands Using It?, www.toprankblog.com
- The four biggest challenges facing social media strategists, econsultancy.com
- Twitter Goes Deep Inside the Music Industry With Q&A Series, www.adweek.com
- Twitter intros three new ways to embed timelines, techcrunch.com
- Twitter Is Inviting Users to Become “Twitter Insiders” to Help Brands, motherboard.vice.com
- Why Social Media Isn’t Working and What to Do About It, www.ducttapemarketing.com
Video
- Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users, www.adweek.com
- The Live Blog: June 6, 2016, media.fb.com
- The Silent Revolution: Facebook Video and the Importance of Consumer Behavior, blog.bufferapp.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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