Marketing Day: SMB marketing survey, Facebook Live & GDPR preparation

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• SMB marketing survey finds only 3% use outside agency or vendor
  Apr 6, 2018 by Greg Sterling
  Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
• What’s the future of consumer data now that Facebook is pulling back?
  Apr 6, 2018 by Ryan Phelan
  With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
• Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
  Apr 6, 2018 by Amy Gesenhues
  Today marks two years since Facebook Live’s launch.
• Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
  Apr 6, 2018 by Barry Levine
  The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D environment.
• Get the MarTech Guide to GDPR here
  Apr 6, 2018 by Marketing Land
  The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare. Sound like your cup of tea?
• Facebook & Instagram ads granted accreditation by the Media Rating Council
  Apr 5, 2018 by Amy Gesenhues
  Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors.
• 9 steps you can take now to get prepared for GDPR
  Apr 5, 2018 by Robin Kurzer
  There are still things you can do before the May 25 deadline to be more prepared for the European legislation.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Survey: Chasm exists between brands and consumers on data privacy
  Apr 6, 2018 by Greg Sterling
  Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed.

Online Marketing News From Around The Web:

• 5 Free Instagram Tools Every Social Media Marketer Needs, Socialbakers
• 5 Steps to Strategically Reboot Your Brand’s Content Marketing, Content Marketing Institute
• How to Choose Customer Relationship Management (CRM) Software, CMS Wire
• How to Engage Influencers to Improve Email Marketing, 3Q Digital
• How to Make Amazing Marketing Reports & Dashboards, Moz
• How to succeed with creative vertical video on Instagram, Econsultancy
• LinkedIn Pulse: A Complete Guide (+ Examples), Kissmetrics
• Transparency Report about Government Requests for Member Data: Second Half of 2017, Official LinkedIn Blog