Marketing Day: September 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Upgraded Kindle Fire Now $159, New “HD” Tablets Also Aggressively Priced

  The Amazon Kindle event just concluded without a smartphone announcement. But there were a bunch of new tablets introduced. I’m not going to go through all the specs; Danny’s live blog presented some of them and Techmeme is loaded with blog posts that detail screen resolution, battery life and so on. However what struck me […]

• A Matter of Preference: Go Beyond Barely Functional With Your Email Preference Center

  I subscribe to an ever-revolving variety of email programs, looking at old, new, large and small email offerings, and the experience offered by each. A recent streak of unsubscribing highlighted a few trends in the design of preference centers. Preference centers revolve around a central idea: choice. This is the subscriber’s control center, the place […]

• Twitter Makes More Mobile Ad Revenue Than Apple, Facebook — eMarketer

  Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.” However in 2013 Facebook mobile revenues are forecast to surpass Twitter’s: Overall the firm says that mobile advertising in the US […]

• LinkedIn Redesigns Company Pages

  LinkedIn announced they have made a major design revamp to the company pages. Company pages are special landing pages within LinkedIn that add more information about the companies people work at. The redesign is aimed to give the company pages a much more professional look and provide clearer and better information about the company. Here […]

• Amazon Introduces “Paperwhite” Kindles & Three Versions Of Kindle Fire HD

  Today Amazon announced new “Paperwhite” models of its Kindle ebook reader as well as a new Kindle Fire HD edition of its tablet, a version available in two sizes and one with 4G LTE support. Below is my live coverage of the news, and we’ll have more formal coverage coming shortly: Here we go, video […]

• A Blizzard Of Smartphones Announced In Run Up To iPhone 5

  Yesterday Nokia announced two new Lumia-Windows (8) Phones. Google’s Motorola division also announced three new RAZR smartphones. Today Amazon will announce new Kindle tablets and, probably, a new smartphone (Danny will be live blogging the event). Next week, on September 12, we’ll get the iPhone 5. All this is happening in the space of one […]

• Twitter Releases API 1.1, Says It May Include Ads Later

  Three weeks after announcing its plans for a new API and associated developer rules, Twitter today formally released API 1.1 to developers. Along with the new API, Twitter has also updated the API Terms (what Twitter calls its “Rules of the Road”) and display requirements. In his blog post, Twitter’s Jason Costa went out of […]

• Report: 40% Of Clicks On Mobile Ads Are Fraudulent Or Accidental

  Mobile advertising may still be in its infancy, but if a new study by Trademob is correct, click fraud on mobile ads is already quite well developed. The mobile app marketing company conducted research that showed that 40% of mobile ad clicks are either accidental or fraudulent. The company conducted the study by looking at […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SERPs.com Google & Bing “Weather Report” Tool
• Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says
• New whitepaper at Digital Marketing Depot – “Web Visitor & Lead Intelligence”
• AdCenter: “We Have DMAs Now, Too”
• Network at SMX East – October 2-4 in NYC
• Google Drops Its Veil At Times, Reveals Ecommerce Ambitions
• What You Need To Know For Competitive Keyword Analysis
• Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On”
• 4 Signs You’re Chasing The Wrong Goals In SEO
• Was That A Google Update Or Wasn’t It?

Online Marketing News From Around The Web:

Affiliate Marketing

• Workarounds for Affiliate Nexus Tax in California and Pennsylvania, www.amnavigator.com

Blogs & Blogging

• Turns out Blogging Is Easy: It’s Just Filler!, Pando Daily
• SEO Final Steps: Content Marketing for Small Business Blogs, Small Business SEM
• The Goldmine In Your Blog Archives: 8 Ways To Make Money Blogging You May Be Missing…, www.clicknewz.com
• When Guest Blogging is Useful (and When It Isn’t), Search Engine People

Business Issues

• Meet the New HasCEO, www.hasoffers.com
• Twitter warned on danger of chasing money, Telegraph
• Apple TV No IPhone as Talks Bog Down With Media Companies, Bloomberg
• Does Amazon Have Its Own Apple TV Plan?, AllThingsD
• eBay Inc. Acquires Tastemaking Site Svpply.com, ebayinkblog.com
• Facebook + Instagram Is Official, Now What? Founders Will Likely Stay But Team May Leave As Integration Begins, TechCrunch
• Marissa Mayer’s Big Call: Yahoo is Staying in Ad Tech, Ad Age
• Seesmic has been acquired by HootSuite, blog.seesmic.com

Content Marketing

• Brands as Publishers: What a ‘Rebel Mouse’ Has to Say About Content Marketing, Social Media Today
• The Key To Content Marketing Effectiveness [Research], Heidi Cohen

Copywriting, Design & Usability

• The State Of E-Commerce Checkout Design 2012, uxdesign.smashingmagazine.com

Display & Contextual Advertising

• Mobile Ad Competition Hotter in Display Market, www.emarketer.com
• Two new features for self-service advertisers, Twitter Advertising

Email Marketing

• Hunter Boyle Of AWeber On Email Marketing and Affiliates, Small Business Trends

Local Marketing

• Google Local Multi Location Setup & Structure Bad-Assery, www.nightlitemedia.com
• OpenTable Has More Restaurant Reviews Than Yelp (Who Knew?!?), Small Business SEM

Mobile Marketing

• When Will Your Smartphone Really Replace Your Wallet?, Wired

Search Marketing

• Organic vs Paid CTR – and Who Gets The Clicks [Infographic], www.searchenginepeople.com
• Understanding & Defending Your Site from Negative SEO, www.rimmkaufman.com

Social Media

• 5 Benefits of Utilizing Pinterest As Part of Your Marketing Plan, www.business2community.com
• 92% Of U.S. Companies Now Using Social Media For Recruitment [Infographic], socialtimes.com
• Adobe launches Social, a social marketing solution for measuring business impact, VentureBeat
• August 2012 Social Media Report: Facebook Pages in the United States, www.socialbakers.com
• How To Filter The Social Web, Part 2: Reddit, Read/Write Web
• How Unexpected Industries Are Using Pinterest, www.pamil-visions.net
• Poor Social Responsiveness Risks Tarnishing a Brand’s Image, www.techipedia.com
• Why Obama Chose Reddit Over Twitter, Facebook, contently.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.