Marketing Day: September 3, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Glass App Store Coming In 2014 Google Glass users and developers will have to wait until next year for Google to launch a dedicated app store for the device. A […]
Matt McGee on September 3, 2013 at 5:01 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Google Glass App Store Coming In 2014
Google Glass users and developers will have to wait until next year for Google to launch a dedicated app store for the device. A Google spokesperson confirmed that plan for us today, after it was reported over the weekend in a lengthy first-person Glass user essay in the New York Times. Earlier this summer, there […] - Yahoo Hires Ned Brody To Lead Ad Business In Americas
Yahoo has announced the hiring of Ned Brody as the company’s new chief of advertising in North and South America. Brody’s official title is Senior Vice President and Head of the Americas, and he’ll report to COO Henrique de Castro. Brody said this via Yahoo’s news release: Over the last year I’ve watched what an […] - Google Announces Android 4.4 In Global Promotion With KitKat
Google announced this morning that the company had activated more than 1 billion Android devices. And in a very interesting and irregular move decided to name the next version of the Android OS after commercial candy bar KitKat. The candy company is giving away Nexus 7 devices or Google Play credit in stores if users […] - Digital Marketing: The Past, Present & Future
In recent years, marketing has changed dramatically. Back in the old days, one annual planning meeting to create a go-to-market strategy, marketing plan and budget used to be sufficient. Today, marketers adjust course frequently and modify plans according to real-time customer insights, new media, emerging channels and technology. Unfortunately, even the most nimble marketers today […] - 10 Reasons To Attend SMX East Next Month
Work in search or Internet marketing? Your performance is likely measured by growing site traffic, sales and ROI. You’re asked to handle constant algorithm updates, evaluate new ad formats and platforms, and adjust to changing customer behavior. To stay successful, you need to know what’s next…and how to adapt. Come to SMX East for search […] - Post BBQ News: Microsoft Buys Most Of Nokia For $7.2 Billion
Many people in the US returned from Labor-Day barbecues to discover that Microsoft had acquired Nokia’s hardware business for roughly $5 billion and would spend another roughly $2 billion to license the Finnish company’s patents. The total value of the deal is 5.44 billion euros or approximately $7.2 billion. Here are some of the details […] - Report: Windows Phones Gain In EU, Struggle In US, China
Kantar Worldpanel ComTech today reported that Windows Phones are seeing meaningful share gains across a number of European countries. In particular, Germany, UK, France and Italy are emerging as strong markets for the platform. The Microsoft OS has also grown in a number of other countries such as Mexico and Australia. However it continues to […] - The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip
You no longer need to imagine what a world would be like where ads leap out at you, customized to your surroundings. That world has arrived, though the recently launched Field Trip app for Google Glass. Sure, Field Trip isn’t really showing ads yet. Sure, Google Glass is still only in limited release. But I’ve […] - Facebook’s Trending Topics Test Moves From Mobile To Desktop
Facebook has expanded a “trending topics” test from its mobile site to the desktop. As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing the new content block next to the News Feed when they’re using Facebook’s website. The content block lists five trending topics […] - Logo Mania: Pick Your Favorite Yahoo, YouTube Logos
Yahoo has been showing a variety of new logos, one for every day until its September 4 new logo unveiling. The new logo and identity are meant to reflect a “new spirit of innovation” at the company and an updated image. Polling platform/app Polar has been testing all of the logos against the current logo. […] - Google Job Postings Offer Insight On Company’s Future Top Level Domain Program
DomainNameWire.com caught two Google job postings that offer evidence supporting the company’s plans to grow its top level domain name program. The job postings are both for positions in Google’s San Francisco office, one for a Product Marketing Manager, Domains and the other for a Strategic Partner Manager, gTLD program. The Product Marketing Manager listing […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Dive Deep! Attend A Marketing Workshop At SMX East In NYC. Register Now!
- 10 Questions To Ask Before You Hire A Customer Review Management Service
- 9 Link Building Lessons We Learned As Kids
- Live @ SMX East: Top Social Tactics For Search Marketers
- Google Tablet Interface Tests Card Styled Layout
- 10 Reasons To Attend SMX East Next Month
Online Marketing News From Around The Web:
Affiliate Marketing
- Mobile Update – August 2013, blog.affiliatewindow.com
- Why is affiliate recruitment important?, www.smartinsights.com
Analytics
- 3 Reasons You (Might) Need Tag Management, Luna Metrics
- Campaigns & The None Row [SiteCatalyst], Web Analytics Demystified
- What Google Wants You to Know About Google Analytics, KISS Metrics
Blogs & Blogging
- 50 One Sentence Tips for Bloggers, www.jeffbullas.com
- 7 Ways to Make People Want to Share Your Blog, CopyPress
- How to Deal with Negative Blog Comments, www.blogherald.com
- How to Ensure Your Future Blog Posts Are Popular, Social Media Examiner
Business Issues
- Scoop: Google acquired WIMM Labs to bolster its own smartwatch plans, GigaOM
- Twitter announces Karen Stocks as first Australian MD, mumbrella.com.au
- Yahoo China begins shutdown, www.globaltimes.cn
- Amazon officially announces new Kindle Paperwhite, shipping on September 30th, The Verge
- How Much Will Google Glass Cost?, glassalmanac.com
- LinkedIn to Offer $1 Billion in Stock, Wall Street Journal
- Meet Kevin Weil: Twitter’s Ad Architect and Its Killer App, Ad Age
- Twitter eyes $15bn float, www.thesundaytimes.co.uk
Content Marketing
- Behind all great content lies a great content marketer (and Adria’s handy tips), www.distilled.net
- 11 Places to Find Awesome Content Marketing Ideas, Search Engine Journal
- Content Strategy at Facebook – an Interview with Jonathon Colman, csforum2013.com
- Eight Things to Consider When You Create Calls-to-Action in Your Content, Spin Sucks
- The Four C’s of Beginner Content Marketing, www.ryanhanley.com
Conversion Optimization
- 20 E-Commerce Conversion Rate Optimization Guidelines, usabilitygeek.com
Copywriting, Design & Usability
- The 7-Step Cure for Unblocking Writer’s Block, www.marketingwords.com
- The Ultimate UX Design of a Google Glass App, designmodo.com
- What 7 Legendary Copywriters Can Teach Us About Web Copy, Crazy Egg
- Why Websites Don’t Work, www.internetmarketingninjas.com
Display & Contextual Advertising
- Unwrapping the Perfect Holiday Facebook Advertising Campaign, SwellPath
- Facebook Ads, Native Advertising, and Talk Boston, PPC Hero
- How Much Should You Spend on Facebook Ads?, www.jonloomer.com
- How to use Custom & Lookalike Audiences to increase the ROI of your Facebook campaigns, www.branded3.com
- Interactive Video Ads Create Two-Way Communication, eMarketer
- The Internet’s next victim: Advertising, Salon
Domaining
- New expired domain name rules now in effect, Domain Name Wire
Internet Marketing Industry
- What’s Wrong at ReachLocal?, Screenwerk
Other Items
- Online Attack Leads to Peek Into Spam Den, New York Times
Social Media
- 10 Step Twitter Formula to Unleash a Dynamic Personal Brand, rebekahradice.com
- British Airways customer buys promoted tweet to complain; BA has worst excuse ever, www.trackur.com
- Concern over number of alcohol brands using Twitter to promote product to underage audience, www.abc.net.au
- Google Glass Photography Could Kill Facebook – And Rescue Google+, Business Insider
- The Key To Social Media? Maslow’s Hierarchy Of Needs Model, www.stateofsearch.com
- What Twitter Can Do For Your Business Blog – Before You Even Tweet, Social Media Today
Video
- 3 Ways to Use Online Video in Small Business Marketing, Small Business Trends
- Football Crazy: Top Branded Video Ad Campaigns for August 2013, Reel SEO
- Good Videos Explain, Superior Videos Demonstrate, Great Videos Inspire, Reel SEO
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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