Marketing Day: September 28, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Klout Adds Facebook Pages Into Its Scoring Mix Klout’s mix of influence scoring signals finally includes Facebook Pages. Klout announced today that its users are now able to connect Facebook Pages […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Klout Adds Facebook Pages Into Its Scoring Mix
Klout’s mix of influence scoring signals finally includes Facebook Pages. Klout announced today that its users are now able to connect Facebook Pages to their accounts. Facebook Pages are already being factored into Klout scores, and content from those pages will soon start to show up on Klout profiles. For those who care about Klout […]
- Chart: Instagram’s Dramatic, 6-Month Rise To Having More Daily Mobile Traffic Than Twitter
You may have seen the headlines this week: For the first time, Instagram surpassed Twitter in average daily mobile visitors last month. It’s an important milestone in Instagram’s growth, but the August numbers don’t fully reflect the dramatic gains that Instagram has made over the past six months. ComScore, the source of this week’s statistics […]
- Marketing Biz: Mapageddon & Authority Wars
Mapageddon was front and center as the new iOS Maps fallout continued and the fight to control the most valuable context began in earnest. Meanwhile both LinkedIn and Bing raced headlong into identifying experts and assessing authority. While you can quibble with their implementations the trend toward a web of people is undeniable. While these […]
- Older Yahoo Product Strategy Memo Appears To Inform CEO Mayer’s Current Vision
Kara Swisher at AllThingsD, the prodigious leaker of Yahoo internal memos, has released former Chief Product Officer Blake Irving’s August 2011 internal strategy document. The 21-page memo is called “Yahoo Three-Year Product Strategy” and lays out “five strategic elements” and a number of “horizontal” areas of focus: “Personalization, Video, Mobile, Social, and Local.” According to Swisher, the […]
- Yahoo Resurrects Its Publisher Network In Partnership With Bing And Media.net
Under the stewardship of new CEO Marissa Mayer, Yahoo is launching a new contextual advertising network — similar to Google’s AdSense and the Yahoo Publisher Network it abandoned in 2010. This time, the company is partnering with Search Alliance ally Bing, and technology provider Media.net. The idea, apparently, is to bulk up the amount of […]
- Facebook Gifts Get Real: Users Will Be Able To Present Friends With Physical Gifts
Gone are the days of dishing out miniature icons posing as virtual presents on Facebook. Instead of the standard “congratulations!” wall post users will soon be able to comment and include real-world gifts for any occurrence. The new commerce-based Facebook Gifts that users can purchase for their friends directly from their profile page. Facebook Gifts range from gift cards […]
- The Biggest Losers Of The Great Facebook Like Purge Of 2012
Over the past two days Facebook has removed millions of fake Likes for pages in an attempt to improve overall integrity. Facebook estimates that less that 1% of Likes on any given Page will be removed. The Like removals will target those Pages that violated Facebook Terms in order to gain Likes. The official statement […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Apple Does The “Miracle On 34th Street” Thing, Promotes Third Party Maps In App Store
- After Apple’s Apology, What’s Next For iOS 6 Maps?
- Search In Pics: Google Slot Cars, Psy At Google Korea & 149009
- Apple CEO On Maps To Customers: “Extremely Sorry” & Try Google, Bing, MapQuest Or Others
- Why Clean Source Tagging Is Worth Your Time
- Did Motorola Use A False Address To Slam Apple Maps?
- Google Shows Movie Trailers Right In Its Search Results
Online Marketing News From Around The Web:
Affiliate Marketing
- Education Levels of Affiliate Marketers, blog.affiliatetip.com
- Q&A: Todd Crawford of Impact Radius on state of affiliate marketing, econsultancy.com
Analytics
- Custom Reporting: Analysing your SEO vs PPC, www.webanalyticsworld.net
- Seeing The Big Picture: How To Interpret Visitor Flow in Google Analytics, www.business2community.com
Blogs & Blogging
- 20+ Commonly Asked Questions About Blogging & Online Marketing, kikolani.com
- WordPress 3.5 Beta 1 (and a bonus!), wordpress.org
Business Issues
- Inside story: How Facebook decided to go native on iOS, www.geekwire.com
- Eric Schmidt Says Apple Is Patent Bully While Google Stands For Innovation, www.cultofandroid.com
Content Marketing
- 10 things no one will tell you about a content audit, raventools.com
- What’s Your Content Performance Ratio?, www.blueglass.com
Copywriting, Design & Usability
- 10 great online collaboration tools for designers, www.creativebloq.com
- Fixing A Broken User Experience, Smashing Magazine
- How Sans-Serif Typeface Styles Affect Readability, uxmovement.com
Display & Contextual Advertising
- Ads Aren’t Reshaping Twitter, Twitter Is Reshaping Ads, Read/Write Web
- The end of traditional retargeting, www.imediaconnection.com
Domaining
- Ford Bets Big on Domain Strategy, MediaPost
General Internet Marketing
- How to use your calendar to boost your marketing productivity, www.hugoguzman.com
- Next-Gen Marketing: Press Release 2.0, www.openforum.com
Local Marketing
- Like it Or Not, Local Business Owner: This Guy on Yelp is Your Future, blog.traffick.com
Mobile Marketing
- Mobile Ads: What Works and What Doesn’t, Wall Street Journal
- Apple’s Passbook opens a new mobile marketing venue, Internet Retailer
Other Items
- Calif. law passed to halt employer snooping on social media, m.cnet.com
- Microsoft: Lack of tech workers approaching ‘genuine crisis’, thehill.com
Reputation Management
- Respect the Value of Your Online Reputation, www.trackur.com
Search Marketing
- Customer Theory: How we learned from a previous test to drive a 40% increase in CTR, www.marketingexperiments.com
- Practical SEO Truths We All Seem to Forget, Search Engine People
- SEO: Putting Navigation to Work, www.practicalecommerce.com
Social Media
- Fitting The Social Media Cube into a Round Marketing Strategy, www.huffingtonpost.com
- Foursquare and OpenTable just made it even easier to plan your perfect night out, blog.foursquare.com
- More than 15M users connect Facebook with iOS 6, Inside Facebook
- More Tweets to discover, Official Twitter Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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