Marketing Day: September 26, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Launches Stream Ads App In Yahoo Commerce Central Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Yahoo Launches Stream Ads App In Yahoo Commerce Central
Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and above users’ emails in Yahoo Mail, to the suite of apps available in Yahoo Commerce Central. The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all […]
- Twitter Deal With NFL Will Bring Instant-Replay & League Highlight Videos Via Sponsored Tweets
Twitter and the NFL have announced a new ad partnership, allowing the social media company to share instant-replay footage from the league via sponsored tweets. According to a report on Reuters, “Under the new agreement, the NFL will package in-game highlights and other video content – as well as a short ad from a marketer […]
- New Digital Storytellers: Insider Tips For Purpose-Driven Social Sharing From #AWX
Welcome back to Marketing Land’s coverage of Advertising Week 2013! Doug Ray, President, CARAT GLOBAL, kicked off the morning of Day 3 at the Times Square Hard Rock Café, setting the scene for the upcoming discussion of how brand storytelling has evolved over the years, and where we’re at presently. On stage with him were Joshua […]
- Is Adaptive Web Design Or RESS Better Than Responsive Design For SEO?
Kudos to all of you smart marketers for keeping me on my toes. At SES San Francisco last week, I was asked three good questions that I hadn’t heard before and wasn’t really prepared to answer. The title of this post is one of them: When it comes to SEO, is adaptive Web design or […]
- Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference And Free Expo+ Passes Available
Time is running out! Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 […]
- A Decade Of Delicious Brings About A Dapper Design (With A Focus On UX)
Started back in September 2003, social bookmarking site Delicious (previously known as del.icio.us) is celebrating their 10th birthday. Oh, and the present for this joyous occasion is being delivered to Delicious users. A new faster, easier to use service that bring the focus back to bookmarking has launched. At the forefront of the changes is […]
- The Digital Marketing Analysis Tree: Understanding Root Causes
I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key traits described in the article apply not only to researchers, but to anyone involved in analysis and decision making. According to the author, data-driven individuals: Make decisions at the lowest possible level Bring […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Knowledge Graph Gets Smarter With Comparisons & Filters
- Google Reveals “Hummingbird” Search Algorithm, Other Changes At 15th Birthday Event
- Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us
- Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available
- Google: SEO Problems, Solutions & Wishlists
- 4 Paid Search Strategies To Advertise Your Entire Product Catalog
- Google’s Android App Updated With Google Now Improvements
- Apple Maps Sends Two Users Driving Across An Airport Runway
- For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback
- Surprise: Yahoo Maps Gets A Facelift, New Features
Online Marketing News From Around The Web:
Affiliate Marketing
- How Affiliates Find New Affiliate Programs in 2013, Affiliate Tip
Analytics
- Analyzing Mobile Website Traffic With Google Analytics, Spyder Trap
- How Certain Affinity used Google’s Mobile App Analytics to improve game design, Google Analytics Blog
Blogs & Blogging
- 10 Reasons to Choose WordPress When you Start Blogging, www.steamfeed.com
- Powerful WordPress Tips And Tricks, Smashing Magazine
- Seven interesting approaches to blog comments. Which is best?, eConsultancy
Business Issues
- Solving the Mystery Around the New Facebook-PayPal Partnership, All Things D
- Dolphin browser goes local, partnering with Baidu, Yandex, Yahoo Japan and DuckDuckGo, The Next Web
- Facebook In China? Not So Fast, All Facebook
- Google Glass is the UK’s most wanted gadget, www.t3.com
- Google Must Face Most Claims in Gmail Wiretap Lawsuit, Bloomberg
- Twitter Investors Williams to Branson Await IPO Windfall, Bloomberg
- Twitter Opens New Dublin European HQ Office, Promises 100 New Jobs Next Year, Media Bistro
- Why We’ve Agreed to Acquire Braintree, www.paypal-forward.com
- Will Twitter Add a Woman Director Before the IPO?, All Things D
Content Marketing
- 6 Reasons Companies Fail at Content Marketing, www.inc.com
Conversion Optimization
- 7 Things Every (Great) Landing Page Needs, www.quicksprout.com
Copywriting, Design & Usability
- 8 Essential Tips to Guide Your Web Design Project, www.ducttapemarketing.com
- Mobile Testing Toolbox: Part 1, uxmag.com
- Website Design for "I’m Too Busy" People, www.internetmarketingninjas.com
- Why Marketers Should Care About UX, blog.bigdoor.com
Display & Contextual Advertising
- Are Mobile Facebook Ads, Facebook Exchange Delivering Better ROI?, eMarketer
- Facebook Advertising Basics: A Walter White Approach, www.seerinteractive.com
- Yahoo!’s Big Step Toward a Premium Programmatic Future, 3qdigital.com
Domaining
- 15 end user domain name sales from Sedo, Domain Name Wire
- Frank Schilling Live From London: “.Com Will Become Like AM Radio”, The Domains
- Three Myths About the New Web Domains Coming This Fall, Ad Age
E-Commerce
- PunchTab Study Offers New Insights Into Hispanic Shoppers and Loyalty Programs, www.marketwired.com
Email Marketing
- 7 Ideas for Better Ecommerce Marketing Emails, Practical E-Commerce
- Marketers are taking a friendlier approach in e-mail campaign, Internet Retailer
General Internet Marketing
- What Online Marketers Can Learn from the Arts Sector (and vice versa), www.seo-chicks.com
- Your Customers Know How You Fail: Free Valuable Data for You, CopyPress
Internet Marketing Industry
- Ad Analytics, New Ads Optimizing Product from Socialbakers is Here!, Social Bakers
- Affinity.com Raises SHIELD to Combat Fraudulent Traffic & Ensure Brand Safety, www.affinity.com
Mobile/Local Marketing
- Email Open Data Shows High Adoption Rates for iOS 7, blog.returnpath.com
- Google Glass XE10 update to finally open the door to Glassware apps, www.geek.com
Other Items
Reputation Management
- Case Study: How to Bury a Negative Yelp Review, www.trackur.com
Social Media
- How an Auto Repair Shop is Winning Female Customers With Social Media, Social Media Examiner
- Facebook Lets You Edit Posts After Sharing On Android And Web Now, iOS Soon, TechCrunch
- Imgur Hits 100M Monthly Unique Users, MarketWatch
- Introducing the Smartest Twitter Autocomplete for Web and Mobile, blog.bufferapp.com
- Rich photo experience now in embedded Tweets, Official Twitter Blog
- Seeding Content In Social Media For The Biggest Impact, www.internetmarketingninjas.com
- The Top 7 Social Media Marketing Trends That Will Dominate 2014, Forbes
- Why Your Content Isn’t Getting Shared on Twitter, simplymeasured.com
Video
- Video Tech Company Unruly Launches Predictive Algorithm In Brazil, www.unrulymedia.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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