Marketing Day: September 25, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Rolls Out New DoubleClick Campaign Manager Globally For DFA After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for […]
Matt McGee on September 25, 2013 at 5:05 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Google Rolls Out New DoubleClick Campaign Manager Globally For DFA
After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for Advertisers (DFA), globally today. As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely social, mobile and programmatic. Native is […] - AOL’s “Programmatic Upfront” — Still An Oxymoron
Programmatic upfront? AOL’s much-ballyhooed event at New York’s Advertising Week was positioned to provoke. Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media buyers. It’s where broadcasters preview the next season’s programming. (And, as a Starcomm executive mentioned before AOL’s event kicked off, “We’ve always had […] - Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool
Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today’s roll-out of Ready Image Ads in AdWords is Google’s best attempt yet to solve this problem and get more AdWords advertisers […] - For Certified Pre-Owned Vehicles, 2014 Is The Year Of Digital Display
A significant opportunity exists for automotive dealerships and digital agencies to capitalize on an explosive market for certified pre-owned (CPO) vehicle sales in 2014. This growth will be driven by a rapidly growing supply of vehicles coming off-lease that make up the majority of CPO vehicles. The rise in CPO inventory in 2014 will be […] - Who Are The 15 Percent Of Adults Who Don’t Use The Internet?
According to new survey data from the Pew Research Center, 15 percent of US adults don’t use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are “non-Internet users.” Pew’s survey data reflect that most of the non-Internet users are over 50 […] - Google Offers Getting Out Of Pre-Paid Voucher Business
Google Offers is shifting from pre-paid vouchers to digital coupons exclusively. Previously, there was a mix of both. As a practical matter that means there will no longer be deals purchased up front that could expire without redemption. Instead, all deals will be incentives to buy online or visit a store, redeemable at the time […] - Content Marketing: 3 Tips To Beat The Volume Game
When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their own game. Instead, you need to consider other ways to gain advantage. And that’s exactly what some brands should do to beat the content marketing volume game. A Content Deluge […] - Making Multi-Screen Campaigns More Engaging: Tips From 3 Pioneers At #AWX
Welcome back to Marketing Land’s coverage of Advertising Week 2013! The afternoon of Day 2 assembled an esteemed panel of pioneers in the multi-screen campaign space. Lead by moderator Suzan Gursoy, Publisher of ADWEEK, the trio of speakers included Ritu Trivedi, SVP, Digital Strategy & Partnerships, MEDIAVEST, Karen Starns, Edwards GM Bing Consumer Marketing, MICROSOFT, and Aimee Duell EVP […] - Exploring The Intersection Of E-Commerce And Advertising With Amazon: #AWX 2013
Hello and greetings from Advertising Week 2013! The morning of Day 2 welcomed Lisa Utzschneider, Vice President of Global Display Advertising at Amazon Media Group, to the stage as she explored with her crowd the intersection of e-Commerce and advertising – namely, how Amazon is mapping its own insights and takeaways from e-Commerce endeavors to […] - Twitter Opens @MagicRecs Recommendations To Android, iPhone Users
Twitter is so pleased with its @MagicRecs notification experiment — and it says the user feedback has been so good — that it’s taking that idea and opening it up to all Twitter for Android and Twitter for iPhone users. What it means is that Twitter users on those two apps will start getting personalized […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page
- Google’s Matt Cutts: Google Does Not Penalize For Broken HTML
- Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads
- White Papers: Key To B2B Enterprise SEO Power
- Google: BitTorrent Back In Auto Complete To Make Search “More Useful to People”
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate marketing? It’s time for brands to learn the facts, www.theguardian.com
- Are Affiliate Managers and OPMs Responsible for Disclosure?, www.revenews.com
Analytics
- Universal Analytics Form & The Measurement Protocol, Online Behavior
Blogs & Blogging
- Cloudup Joins the Automattic Family, en.blog.wordpress.com
- Don’t Ditch Your Blog: 6 Reasons Why Your Blog Rocks for Marketing, Crazy Egg
- How To Do Blogger Outreach The Right Way, Search Engine People
Business Issues
- Ahead of July Filing, Twitter IPO Designed an IPO It Could Control., All Things D
- Google, AIPG launch French publishers’ innovation fund, www.telecompaper.com
- Twitter’s Williams Said to Own 15% Stake as IPO Nears, Bloomberg
- Yahoo Joins the Ads Integrity Alliance (AIA), yahoopolicy.tumblr.com
Content Marketing
- Content Marketing Best Practices: What Still Works?, www.koozai.com
- Epic Content Marketing – @JoePulizzi on Why Subscription Needs to Top Your Content Marketing Objectives, www.toprankblog.com
Conversion Optimization
- How we tripled our revenue by adding one button, medium.com
Display & Contextual Advertising
- Facebook ads undervalued by last click, eConsultancy
Domaining
- What domain names Coke, Dreamworks, Shell and 40 others bought last week, Domain Name Wire
Internet Marketing Industry
- Glogou Launches Big Data Solutions for Travel and Destination Marketing, finance.yahoo.com
- New Research Gives Tech Marketers an Edge (and a Bridge), LinkedIn
- Worldwide Ad Growth Buoyed by Digital, Mobile Adoption, eMarketer
Mobile/Local Marketing
- Glass Now Showing Restaurant Menus (New?), glassalmanac.com
- MMA Issues Location Marketing Guide, MediaPost
- Yahoo’s Mayer Sees Mobile Ads Following Search Business, AdWeek
Other Items
- Google Shopping Express now available to all San Francisco and Peninsula Shoppers, googlecommerce.blogspot.ca
Reputation Management
- Fake Yelp reviews: anatomy of an ‘astroturfing’ post, www.theguardian.com
- The 6 social media profiles everyone needs for personal reputation management, www.trackur.com
Social Media
- EasyJet under fire after claims it refused to let The Drum columnist Mark Leiser on board for sending critical tweet, www.thedrum.com
- Google+ May Finally Matter Thanks To YouTube Comments, techcrunch.com
- Instagram Gets A Mild iOS 7 Redesign With Edge-To-Edge Images, TechCrunch
- Twitter Alerts: Critical information when you need it most, Official Twitter Blog
Video
- 5 things you need to know about revamped comments on YouTube, Los Angeles Times
- How to Add External Links in YouTube Video Annotations, Cypress North
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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