Marketing Day: September 20, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Klout Launches New Profile Pages That Are Kinda Pinterest-y Klout has rolled out new profile pages that … I hate to say it, but there’s no avoiding it … are kinda […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Klout Launches New Profile Pages That Are Kinda Pinterest-y
Klout has rolled out new profile pages that … I hate to say it, but there’s no avoiding it … are kinda Pinterest-y. Sure, the top part with your name and avatar is actually more Twitter-like than anything, but as you scroll down you’ll see what I mean. Your “top moments” are now presented as […]
- Nielsen’s Twitter TV Ratings Service To Launch September 30
Nielsen will launch its Twitter TV Ratings on September 30, giving television networks and advertisers the first industry-standard metric for second-screen viewership. Twitter has confirmed that date to Marketing Land, after it was first reported by the Wall Street Journal. The WSJ article also includes some of the ratings service’s initial test results: Early findings […]
- Nielsen: Search Ads Gain Trust, But Traditional Ads Still Outrank Digital In Consumer Trust
A new look at consumer trust in advertising from ratings agency Nielsen finds that, despite gains, consumers still put more trust in traditional paid advertising than digital ad formats. The Global Survey of Trust in Advertising compares consumer opinions in 2013 to those of 2007. With the exception of ads in newspapers, all ad formats […]
- Facebook Connects Impressions To Offline Sales For Telcos
The future of digital advertising and marketing increasingly involves “closing the loop” between online ad exposures and offline sales. The days of the “click” are numbered. Mobile payments early on held this promise. However mobile payments haven’t yet taken off (see Google Wallet). But that hasn’t stopped Google, Facebook, Twitter and others from developing methodologies […]
- Are Your Local PPC Ads Really “Local”?
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the vocabulary alone is a struggle for small business owners […]
- UnBufflievable: Social Sharing & Analytics Tool Buffer Reaches One Million Users
Yesterday, social sharing and analytics tool Buffer announced a major milestone — one million users. Buffer has been at the forefront of social sharing innovation as they now integrate with all major social networks and have integrated with other popular services like FollowerWonk. Buffer got their start back in Fall of 2010 when Joel Gascoige […]
- Pinterest Begins Testing Promoted Pins Ad Product
Today, Pinterest CEO and co-founder Ben Silbermann announced the company has begun testing promoted pins. It marks Pinterest’s first foray into paid advertising in its nearly four year existence. In a post titled “Planning for the Future” on the Pinterest blog, Silbermann sets the tone for the type of monetization the business is envisioning, i.e. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics
- Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen]
- New Bing Ads Location Extension Features Roll Out To All US Advertisers
- 4 Ways To Avoid An SEO Disaster Of Monumental Proportions
- Local Businesses, Ensure Your AdWords Accounts Are On Target
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
- 7 Easy Steps to Make Your Blog A Super Sales Engine, Heidi Cohen
- Things You Didn’t Know Your Company Blog Coud Do, Search Engine People
Business Issues
- Facebook Chases Google’s Deep Learning with New Research Group, www.technologyreview.com
Content Marketing
- 5 Steps to Implement Content Strategy for Higher Education, www.fathomdelivers.com
Copywriting, Design & Usability
Display & Contextual Advertising
- Digital Video Ad Size Impacts Performance, eMarketer
Domaining
- ICANN admits new TLD auctions are delayed, Domain Name Wire
- Marchex shelves plans to spin off domains division Archeo, Domain Name Wire
- Phishing domains double in 2013, DomainIncite
E-Commerce
Email Marketing
- Harness the Power of Your Customers for Better Email Marketing, Crazy Egg
- The Goldilocks Challenge of Responsive Email Design – Part III: Just Right, blog.returnpath.com
Internet Marketing Industry
- IgnitionOne Releases Industry-First Predictive Optimization Tool for Programmatic Display, www.ignitionone.com
- Rocket Fuel Marks Most Successful Ad-Tech IPO of 2013, Ad Age
Mobile/Local Marketing
- Data shows iOS users adopting iOS 7 much faster than iOS 6, www.insidemobileapps.com
- Top Global Apps – August 2013, www.distimo.com
Other Items
- A fresh look for Google Translate on iOS, with more languages and new features, insidesearch.blogspot.com
- Apple CEO Tim Cook Joins Twitter, First Tweet About Visiting Palo Alto Apple Retail Stores, Mac Rumors
Social Media
- 21 Smashing Optimisation Tips, Ideas And Free Tools For Pinterest, Koozai
- 3 Reasons Why Social Media Isn’t Saving Your Business, Mack Collier
- 5 Ways to Use Twitter Lists as a Marketing Tactic, simplymeasured.com
- Are You Really That Angry or Is It Just Twitter?, www.inc.com
- Klout launches Cinch, a Quora-like iOS app tied to your personal graph, The Next Web
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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