Marketing Day: September 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Apple Maps Is This Year’s Google+

  Not as good as what was already out there. A downgrade. Lacks essential features. Rubbish. Why would they release this to the public? Those are some of the reactions that we’ve seen this week to the launch of Apple Maps. Or are they the reactions we saw last year when Google launched Google+? They could […]

• Facebook To Businesses: It’s Now Pay-To-Play For Facebook Offers

  Thanks to a “free” price tag and ease of use, Facebook Offers has been popular in the small/local business community. In the next few weeks the Offers service will begin to charge a fee. Reuters reported that merchants will now have to pay $5 on related ads to promote a Facebook offer to a targeted audience […]

• EMarketer: Google + Facebook Display Share To Climb 23% By 2014

  Google and Facebook are by far the dominant players in the display ad space, together expected to command 30% of the overall market in 2012. And their substantial lead is set to become even greater, according to an eMarketer report that predicts the two will sell 37% of all display ads by the end of […]

• Amazon The King Of Mobile Retail — comScore

  New data released by comScore shows that in the US “4 out of 5″ smartphone owners are visiting retail sites on their mobile devices. The total number of mobile-retail visitors was 85.9 million according to the measurement firm. Amazon was the leading retail destination with an audience of almost 50 million smartphone owners. This makes […]

• The Return Of The Google Dance

  Old timers in the SEO world will remember the “Google Dance,” if not fondly, at least with some nostalgia. It was when Google’s rankings went through a change each month, sometimes dramatically, when a new algorithm was launched. The Google Dance eventually disappeared. Who’d have thought it would ever return? But it sure has, and we’re likely […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• The Ecommerce Product Video That Increases Revenue Per Visit
• Irish Politician Calls Apple’s New Maps “Dangerously Misleading” After Farm Is Labeled An Airport
• FTC: We’ll Decide On Google-Antitrust Action By End Of Year
• Apple App Search Shows Only One Result At A Time
• How To Leverage PPC To Discover High-Converting Keywords For SEO
• Is It Time To Revisit Your PPC Strategy For Tablets?
• Wikipedia Releases Search Data To Public But Pulls It After Privacy Concerns
• Google Maps Fills Whitespace With Big Mobile Ad

Online Marketing News From Around The Web:

Analytics

• A Beautiful Tool for Site Analysis: Chartbeat, www.howinteractivedesign.com
• A Journey Through Advanced Segments In Google Analytics, www.koozai.com
• Google Analytics Sampling Demystified, online-behavior.com
• Why generic analytics reports and tools won’t do, www.inman.com

Blogs & Blogging

• 10 Characteristics of a Spectacular Blog, pushingsocial.com
• The Essentials of Guest-Blogging Strategy for SEO, Traffic, and Audience-Building, www.copyblogger.com

Business Issues

• AOL Names Karen Dykstra CFO, Wall Street Journal
• Twitter CEO touts ‘true platform,’ ignores developer anger, news.cnet.com
• Google competition probe will be done by year end: trade agency, Reuters
• New York judge likely to oversee Facebook lawsuits, Reuters
• Unwired Planet Sues Apple, Google With Infringing 10 Patents Each, Forbes

Content Marketing

• Stop Creating Great Content and Produce Memorable Content Instead, www.blindfiveyearold.com
• The Evolution of the Content Team, www.blueglass.com

Copywriting, Design & Usability

• 20 User Experience Twitter accounts you should follow, www.creativebloq.com
• Design Lessons From The New Twitter iPad App, nathanbarry.com
• How to Make Your Site Insanely Fast, www.quicksprout.com

Display & Contextual Advertising

• Facebook’s Quiet Focus on Behavioral Targeting, fbppc.com

Email Marketing

• 5 Holiday Email Marketing Tips, www.practicalecommerce.com
• Five Ways to Optimize Email for Mobile, www.silverpop.com
• Show Email’s Impact By The Numbers, MediaPost
• The Importance of Relevancy and Frequency to Marketing, blog.exacttarget.com

Mobile Marketing

• Best practices for mobile ecommerce, www.webdesignerdepot.com
• iOS 6 Already On 15% Of Devices 24 Hours After Release, Compared To 20% After 5 Days For iOS 5, TechCrunch

Other Items

• Gates up, Zuckerberg down in latest ranking of super-rich, news.cnet.com
• Apple’s iTunes and Mac App Store Traffic Increases Ninefold for iOS 6 Launch Day, www.macrumors.com
• Exclusive: Wal-Mart stops selling Amazon Kindles, Reuters

Reputation Management

• Four Common Online Reputation Problems, spinsucks.com

Search Marketing

• 5 Ways To Capitalize on TV in SEM Campaigns, www.marketingpilgrim.com
• How To Integrate SEO Into Your Inbound Marketing Plan, Search Marketing Standard
• Use Long-Tail Keywords to Get Targeted Visitors, www.talentzoo.com

Social Media

• Why Ignoring Social Media Complaints Is a Huge Mistake, Forbes
• 3 Reasons why marketers should be excited by Twitter’s new brand tools, socialfresh.com
• 6 Ways to Use Reddit to Grow Your Business, www.socialmediaexaminer.com
• 87 Percent of Small Businesses Say Social Media Helps; I Say That Number Could Be Higher, Small Business SEM
• A new way for people to manage app activity, developers.facebook.com
• Facebook Android Update: You Can Now Text Using Facebook Messenger; Messages Section Redesigned, TechCrunch
• Is Facebook dying?, www.itworld.com
• Pinterest Competitor The Fancy Launches Subscription Box Service, Mashable
• Rounding the Bases: Moving Beyond Social Foreplay, Social Media Today
• Twitter Offers Best Practices For Journalists, www.mediabistro.com
• Twitter study: Hashtags and URLs can double engagement, Poynter Online