Marketing Day: September 19, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: A Virtuous Cycle Of Twitter Community Management What if a prominent journalist followed a brand’s Twitter account and no one noticed? No one on behalf of the brand reciprocated the follow. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- A Virtuous Cycle Of Twitter Community Management
What if a prominent journalist followed a brand’s Twitter account and no one noticed? No one on behalf of the brand reciprocated the follow. In an ideal situation, the journalist would have been thanked, added to a list, and engaged. Ouch! It’s easy for community managers to get caught up in the daily and hourly […]
- Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year
A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or very likely” to incorporate mobile into their marketing efforts in the next year. The online survey had 1,300 respondents, mostly from the US. Among those that were already buying mobile ads/media, 72 percent planned […]
- Stumble Through Content Faster & Easier With Fresh New StumbleUpon iOS Apps
More than 25 million users leverage StumbleUpon to discover great content across the web. Today they’ll be able to discover more content quicker than ever thanks to new iPhone and iPad apps. Not only are the apps easier to use with navigation and design upgrades, but they also contain new features like StumbleDNA and slide previews. “Slide” […]
- Up Close With Twitter’s New Header Photos For Profiles
In case you missed the big announcement on the Today Show yesterday morning, Twitter has updated profiles with a new Timeline-like header photo that will appear across platforms, transitioning the social channel to become more visual and image-centric. How To Update Your Twitter Profile Header There isn’t an obvious “update” on your profile, though, you’ll […]
- Make Sure Your Friends See Just How Great You’re Doing With Promoted Posts For Facebook Profiles
Want to make sure that all of your friends know you bought that car, got that job or are doing fine in your relationship? Well, thanks to an expanded test, you may be able to ensure that your friends see your most important posts — for a price. Kristel Cuenta of Kairay Media spotted the expanded test […]
- YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next?
It’s been a week since Google released its first ever YouTube app for the iPhone and iPad. It’s now the top free app in iTunes and may be a harbinger of what will happen with the expected Google Maps app. YouTube Loses Default Status It may sound odd to some that YouTube is new to […]
- Twitter’s New iPad App: The Old & New, The Good & Bad
Twitter has a new iPad app out for the service. Some hate it already. Certainly it feels less “iPad-like” than the old one, in that you can’t just swipe around with a finger to go between content. But the app does have nice benefits in learning about others or discovering engagement on tweets. Let’s take […]
- As Expected, Twitter Drops Support For Third-Party Image Uploads
Twitter debuted a shiny new user profile page today and simultaneously launched new versions of its official iOS and Android apps. Much was made of the changes, but lost in the PR blitz is this: Any Twitter user that posts photos to the service from now on will be doing it via Twitter’s own photo […]
- Facebook Testing Mobile Ad Network
The much-rumored Facebook ad network is taking another step closer to reality. The social network has confirmed that it is testing a mobile ad network that utilizes Facebook’s data to target ads to users when they use mobile apps or visit certain mobile web sites. The mobile ad network test builds upon what Facebook has […]
- Survey: Email Marketers Focused On Integrating Social, Improving Metrics
When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of email marketers, with 37% of those surveyed choosing each goal. That’s according to a new study conducted by the Relevancy Group and sponsored by Return Path. The survey was conducted in August 2012 […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles
- Google News Testing New Look & Features On iPad
- As Google Maps Disappears In iOS 6, Google Remains Cagey About Releasing Its Own App
- Seeking To Pressure Regulators FairSearch Announces New Members, Issues Missive Seeking “Meaningful” Remedies
- How Dynamic Audiences Can Maximize Display Advertising Performance
- How To Conduct A Link Audit
- Critics Rave About iPhone 5 But Many Roast Apple’s Maps
- Google Puts Interior Business Photos On The Map
- Report: Clothing, Restaurants 50 Percent Of Mobile Coupon Search
Online Marketing News From Around The Web:
Affiliate Marketing
- Certification (Accreditation) in Affiliate Marketing Education, www.amnavigator.com
- Shop NHL Shuts Down Affiliate Marketing Program Immediately, Citing Lockout, www.ontheforecheck.com
Analytics
- Simplicity With Data Visualization Is Still Best, thefuturebuzz.com
Blogs & Blogging
- 3 Things Your Blog Needs to Stand Out, www.webimax.com
- How To Effectively Market To Mom Bloggers, www.v3im.com
- Why Your Blog Posts Do Not Attract Traffic, www.iblogzone.com
- WordPress in Politics, Weblog Tools Collection
Business Issues
- Groupon takes on Square with new payments service, VentureBeat
- Introducing Groupon Payments, blog.groupon.com
- Nasdaq Defends Facebook IPO Compensation Plan, Wall Street Journal
Content Marketing
- Creating Social Substance: Useful and Talkable Content Marketing, www.convinceandconvert.com
Display & Contextual Advertising
Email Marketing
- Email Lists: Building vs. Buying, Karl Ribas
- Retailers: Expert advises what to do now for the holiday rush, www.bizreport.com
General Internet Marketing
- [Case Study] How a Pay-What-You-Want Pricing Model Can Generate More Revenue, www.copyblogger.com
Internet Marketing Industry
- Marketing morsels from: Joanna Lord, www.ppcassociates.com
- SEO + Conference Moderating + Dirty Martinis = Fresh Insight from Monica Wright, www.aimclearblog.com
Local Marketing
- Google+ Pages For Local – Known Bugs & Quirks After the G+ Local Merge, Mike Blumenthal
- Groupon Promising Merchants "Lowest Cost" Payments Service, AllThingsD
Other Items
- Google Spans Entire Planet With GPS-Powered Database, Wired
- Warner Bros. targets Amazon third-party sellers with lawsuits, www.digitaltrends.com
Reputation Management
- NFL Throws a Flag on Replacement Referee to Preserve Its Reputation, www.trackur.com
Search Marketing
- Rock Your SEO with Structured Social Sharing, www.seomoz.org
Social Media
- Corruption in Wikiland? Paid PR scandal erupts at Wikipedia, news.cnet.com
- How Pinterest can boost your press release results, www.ragan.com
- Lack of analytics and budget is holding back social marketing: report, econsultancy.com
- Life after Twitter: StockTwits builds out its own ecosystem, www.theverge.com
- Mass Relevance’s Twitter Curation Tools Pick Up Steam, AdWeek
- Twitter is an eclectic party with weird gatecrashers. Lazy hacks should stop mistaking its reactions for news, Telegraph
- Tying Social Media to Business Objectives, Measurement Tactics, eMarketer
- Why Brands Don’t Have To Always Play It Safe When Interacting, www.simplyzesty.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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