Marketing Day: September 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google Analytics To Cease IE8 Compatibility By End Of 2013
  Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the company is, “Deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013.” Google says it wants to focus its energy on new […]
• Study: Nexus 7 Usage Flat, Kindle Up Following Discounts
  Ad network Chitika has released data on the comparative traffic being driven by the Nexus 7 and Kindle Fire, prompted by the introduction of the new Nexus 7 in July. Chitika looked at North American tablet-based web traffic between June and August of this year. While Nexus 7 web traffic remained remarkably consistent during the […]
• Google AdSense Now Available For HTTPS Sites
  Starting today, site owners using the Hypertext Transfer Protocol Secure (HTTPS) protocol can add AdSense ad units to their pages. Google has updated the AdSense ad code to support Secure Sockets Layer (SSL) used by many sites including ecommerce, financial services and social networking sites to protect sensitive information like passwords, payment information and financial […]
• Yandex Launches Look-Alike Audience Ad Targeting For Display Campaigns
  Today Yandex announced the addition of look-alike audience targeting to its growing list of ad targeting capabilities. Advertisers can now target new users whose online behavior is similar to that of their own site visitors who have take a specific action such as completing a purchase or adding items to the shopping cart. Both Google […]
• Pew: 34 Percent Go Online “Mostly” With Mobile
  The Pew Research Center released new survey data about mobile phone internet access today. The organization says that 93 percent of smartphone owners use their phones to go online and 63 percent of all mobile phone owners do so. Pew says that 34 percent of all those who go online with their phones do “most” […]
• Effective Tactics, Innovative Solutions, Beneficial Connections – Attend SMX East In Two Weeks!
  SMX East returns to New York City in just two weeks! Here’s all that’s in store: Proven Tactics: Google algorithm changes making your organic rankings erratic? What’s the best way to profit from increased mobile device traffic? Are Enhanced Campaigns diminishing the effectiveness of your paid search advertising? What’s the potential of Instagram ads, and […]
• 5 Common Myths About Real-Time Bidding
  As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a hint of truth to them, they can often misrepresent reality by taking exceptions and presenting them as rules. Other times, people might take a vendor’s approach to a certain […]
• The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing
  As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate. It can intensify customer engagement, drive quality leads and produce higher ROI. Consumer brands understand just how essential and […]
• Social Analysis Firm DataShift Lands Real-Time Tumblr Data Stream
  Tumblr has been making quite a few tactical maneuvers since being purchased by Yahoo! in May. Today they’ve solidified a deal with DataShift, a data analysis & analytics company. DataSift users will now have access to the full Tumblr firehose of 5.5 billion global interactions. Marketers will be able to use this Thumblr data to […]
• IBM Launches Digital Marketing Network, Offers Single Tag Integration With 100+ Vendor Partners
  IBM has launched the cloud-based IBM Digital Marketing Network to give clients easy integration between more than 100 ad tech vendors. The network allows organizations to share analytics data with their other advertising and marketing solutions to inform media buys based on individual buyer behaviors in real-time. The network harnesses Digital Data Exchange, IBM’s tag management […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Releases New API, Version 9
• Google’s Matt Cutts: Spammers Rarely Spam Using Multiple ccTLDs
• Effective Tactics, Innovative Solutions, Beneficial Connections – Attend SMX East In Two Weeks!
• Shake Up In Chinese Search Market As Engines Merge
• Key Metrics For Success With A Local Business Website
• Apple Takes Siri Out Of Beta
• How Search Engines Work — Really!

Online Marketing News From Around The Web:

Analytics

• Better ways to measure content engagement than time metrics, Web Analytics Demystified
• GitGrow Analytics: Simplify & Interpret the Metrics that Matter, Crazy Egg
• How to Draw Meaningful Conclusions from Social Media Metrics, Convince and Convert
• How to Measure Content Marketing in Context With Social Media, simplymeasured.com

Business Issues

• Dick Costolo’s 2007 $25K Twitter Investment Now Worth $10M, Ad Age
• Four years later, Twitter and Facebook flash back online in parts of Iran, Washington Post
• Google acquires Bump, the mobile contact and file-sharing service, no plans to shutter ‘for now’, The Next Web
• Google Patent Points to Extreme Sports Version of Glass, glassalmanac.com
• Klout and startup adolescence, Business Insider
• The Twitter IPO and its impending Silicon Valley domino effect, VentureBeat
• The Virtues of Twitter’s Confidential I.P.O. Filing, www.newyorker.com
• Twitter Outshines Facebook With Earlier Focus on Mobile, Bloomberg
• Twitter’s Plans May Run Into China’s Attitudes Toward the Internet, New York Times

Content Marketing

• Brandopolis is nigh; the history of content marketing and its future from hereon in, Distilled
• The Future of Content Marketing, Copyblogger
• Why Nothing Great Happens with Content Marketing at Less than 10 Hours Per Week, The Sales Lion

Conversion Optimization

• Online Testing: 6 business lessons I’ve adapted to website optimization, www.marketingexperiments.com

Display & Contextual Advertising

• What to Expect From Instagram Ads, Digiday

Domaining

• “First Glance” TRAFFIC Auction List Revealed, The Domains
• How much will good keyword domain names sell for in new TLDs?, Domain Name Wire
• Intranet.com domain name sells for $160,000, Domain Name Wire

E-Commerce

• How can ecommerce carousels be more effective?, eConsultancy
• Two months later, Yahoo relaunches ecommerce app platform Lexity as Yahoo Commerce Central, The Next Web

Email Marketing

• Retailers Fight Exile From Gmail In-Boxes, New York Times

Internet Marketing Industry

• Ad Age Survey: More Facebook Marketers Are Now Buying Ads, Ad Age
• How Agencies Can Fend Off Marketing Services Moving In-House, adage.com
• Shoutlet Names Enterprise Software Veteran Mark Herrington Chief Executive Officer, finance.yahoo.com
• The ABCs of Marketing Jargon, Spin Sucks
• US Total, Digital Ad Spend See Solid Expansion, eMarketer

Mobile/Local Marketing

• First Google Glass tourism promotion kicks off, www.traveldailymedia.com
• Google Glass looks silly now, but we’ll all be wearing mini-computers soon, www.theguardian.com
• IPhone Still Tops Android in Shopping, Thrillist CEO Says, Bloomberg

Other Items

• Google knows nearly every Wi-Fi password in the world, blogs.computerworld.com

Social Media

• The Case Against The Use Of Shortened Links In Social Media, Cypress North
• Twitter #Music playlists have arrived on Rdio, mobile.theverge.com
• Twitter’s Magic Recs Experiment Personalizes What You Follow, New York Times
• Find any Twitter Users’ Most POWERFUL Tweets!, blog.majesticseo.com
• Twitter iOS Redesign Focuses on Streams, Media, TV and Photos, AllThingsD
• Who’s actually writing your favorite celebrity’s tweets?, www.techhive.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.