Marketing Day: September 10, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Rolls Out Bigger, Uniform Image Sizes And Larger Canvas For All Ad Formats Today, Facebook announced a follow-up to its efforts to streamline ad units that the company announced in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Rolls Out Bigger, Uniform Image Sizes And Larger Canvas For All Ad Formats
Today, Facebook announced a follow-up to its efforts to streamline ad units that the company announced in June. This update puts the focus on making the images more prominent and engaging. Images will be bigger and, in a nod to simplification, ad specifications will be consistent across ad placements. Advertisers will no longer need to […]
- Facebook Opens Two New Twitter-Like APIs For Media Partners
Twitter has become the de facto source of real-time social conversation, and Facebook isn’t too happy about that. The company announced two new APIs this week that are available for a limited group of media partners — APIs that let those companies tap in to the real-time conversation that happens on Facebook. The Public Feed […]
- Twitter Buys MoPub For $350M In Run Up To IPO
Yesterday TechCrunch first reported that MoPub had been acquired by Twitter for roughly $350 million. That number was not confirmed by either company however. MoPub is a real-time-bidding mobile ad exchange for apps that falls into the category of “programmatic” ad buying. The acquisition brings technology and a third party mobile developer/publisher network to Twitter. […]
- Study: Over 50 Percent Go Mobile Only For “Online” Banking
There’s now ample evidence that a large percentage of mobile device users are either “mobile only” or “mobile first.” Most digital marketers still fail to fully appreciate the implications of this development. Further evidence of this mobile first/only population is provided by the latest data from the xAd/Telmetrics Path-to-Purchase Study (conducted by Nielsen). It focuses […]
- When Media Capabilities & Possibilities Outreach Day-to-Day Reality
Whether you are on the buy, sell or third-party supplier side, we all recognize that we are operating in an elevated state of potential. The infrastructure, media and creative options, tools and available science all mean that we could and should get beyond the transactional state of yesteryear. We now can predict, execute and optimize […]
- Yelp Sues Law Firm For Faking Reviews, Firm Claims Retaliation
You’d think that lawyers would know better. According to a lawsuit filed August 20 in California Superior Court, Yelp is suing the McMillan Law Group for breach of contract and related claims. The site claims the law firm posted fake reviews about itself. The Yelp suit recites that McMillan Law Group employees used personal Yelp […]
- Beyond SEO: All Smart Online Marketing Is Optimized
There is your audience. There is the language. There are the words that they use. ~ Eugene Schwartz Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes? The job of any smart marketer is to enter a conversation that’s already taking place in the mind of the prospect […]
- Google Puts A Price On Privacy — Again
Almost two years ago, Google began withholding search “referrer” data from publishers, in the name of protecting user privacy. However, it left a loophole open for passing this data to its advertisers. Some viewed that as an attempt by Google to boost its ad sales. This impression was reinforced by the latest change Google made […]
- My Date With Big Data
I recently closed the doors on my company, a social media analytics start-up. As soon as I dispose of my house, cars, and other major worldly possessions, I’m heading out for some extensive travel to far-away places (a mid-life gap year, if you will). And on the threshold of these major changes, I can’t help […]
- With XE9 Update, Google Glass Gets Remote Control, Google Apps Support & More
Google Glass owners can now control the device remotely via their Android phone or tablet. That remote control capability is just one of several updates announced Monday as part of the latest software update for Glass. This monthly update is the XE9 update and here are a few of the new features: Remote Control With […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines
- Changing Course In The New Linking World
- SEO Reporting To Shift Your Bottom Line
- Live @ SMX East: Supercharge Your PPC Results
- Google Glass Gets Universal Search: News, Video, Sound Results & More
Online Marketing News From Around The Web:
Affiliate Marketing
- The Rise of Data-driven Affiliate Marketing, Practical E-Commerce
Analytics
- How to Access Custom Dimensions in Google Analytics, Luna Metrics
Blogs & Blogging
- From Ideas to Traffic results: How we run a blog with 700,000 readers per month, blog.bufferapp.com
- Three Quick Questions Before Starting Your Next Blogging Adventure, www.blogherald.com
- What is the ROI of Blogging?, FeedBlitz
- What People Think I Do: Blogger Outreach Edition, Distilled
Business Issues
- Report: How Google fights piracy, Google Public Policy Blog
- Why Google Desperately Wants You to Use Chrome on Your iPhone, www.fool.com
- With MoPub deal, Twitter combines basic tools with mobile ads that actually work, Pando Daily
Content Marketing
- 21 Questions to Ask Before Creating Your Next White Paper, www.onlinemarketinginstitute.org
- Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas, Online Marketing Blog
Copywriting, Design & Usability
- Copywriting Across Channels, www.uxmatters.com
- The 5 Stages of Writing Irresistible Landing Page Copy, Copyblogger
Display & Contextual Advertising
- How to Regain Lost Traffic with These Remarketing Strategies, KISS Metrics
- Policy Refresher: content and copyright, Inside AdSense
Domaining
- Afternic.com Sells $970K in Domains Led By HomesInc.com For $15K, The Domains
- Archeo formally launches domain name marketplace, Domain Name Wire
E-Commerce
Email Marketing
- How to Get In My Inbox: Confessions of an Email Unsubscribe Addict, HubSpot
- Small Business Email Marketing: Why It’s Small Business’s Best Friend, Small Business Trends
General Internet Marketing
- 5 Things Winning Content & Link Marketers Do Differently, www.buzzstream.com
- Businesses are more likely to outsource display than PPC or social: report, econsultancy.com
Internet Marketing Industry
- Cardinal Path Welcomes Joe Nunziante As Group Director, Client Services, PR Newswire
- Kenshoo Unveils Halogen Technology to Enable Forward-Looking Marketing Strategy, Investment, Optimization, PR Newswire
- Placeable Implements Google Maps to Power Enterprise Location Platform, MarketWatch
- Social Analytics & Personalization Leader GraphDive Closes $2M Equity Round, Sees 10x Growth, www.businesswire.com
Other Items
Reputation Management
- Case Study: Managing Online Reputation in a Healthcare Setting, streetfightmag.com
Social Media
- Massive Wave Of Twitter Phishing Spam Apparently Being Posted From HootSuite Users’ Accounts, TechCrunch
- 25 ‘Boring’ Companies With Brilliant Social Media Cover Photos, HubSpot
- 26 Tips for Using Instagram for Business, Social Media Examiner
- 5 Must Have Google Plus Tools for Marketers, www.interactivecleveland.com
- Facebook, Twitter, Instagram, Pinterest, Vine – How To Create Perfect Social Media Posts [INFOGRAPHIC], Media Bistro
- Forget Google’s Games – Make Social a Primary Traffic Source, moz.com
- Google News Tip for Google+ Embedded Posts, Facebook Embedded Posts, Embedded Tweets, www.adamsherk.com
- Snapchat CEO Evan Spiegel on why they built an app for a smartwatch but not Google Glass, GigaOM
Video
- Google Glass and the Future of Video Marketing, www.reelmarketer.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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