Marketing Day: Reddit mobile apps, ad tech predictions & Facebook News Feed updates

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
  Dec 18, 2017 by Tim Peterson
  In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.
• Messaging matters — but cross-channel messaging really moves the needle
  Dec 18, 2017 by Digital Marketing Depot
  We’re living in a cross-device, cross-platform, cross-channel world. And that means there’s no one messaging channel that can reach everybody effectively.
• Optimizing for Hanukkah: Sometimes it’s still strings, not things
  Dec 18, 2017 by Paul Shapiro
  Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.
• How to generate links that drive traffic, not just ranking
  Dec 18, 2017 by Kevin Rowe
  Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
• The 2018 ad tech predictions you didn’t expect to see
  Dec 18, 2017 by Lewis Gersh
  Martech and ad tech are here to stay, but it’s not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.
• Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares
  Dec 18, 2017 by Tim Peterson
  “Engagement bait” is the latest type of spam that Facebook wants to scrape from people’s News Feeds.
• Optimize your holiday marketing dollars — long after the Christmas lights dim
  Dec 18, 2017 by Jordan Elkind
  Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.
• 2017: The year in social media
  Dec 18, 2017 by Tim Peterson
  The social media landscape blew up in 2017 — in so many ways.
• Ad consortium based around LiveRamp’s IdentityLink boosts membership
  Dec 18, 2017 by Barry Levine
  The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.
• MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
  Dec 18, 2017 by Barry Levine
  The solution distributes publishers’ anti-fraud file and makes it searchable by buyers.
• From bricks to clicks: Our top retail columns for 2017
  Dec 18, 2017 by Desiree Everts DeNunzio
  It’s been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there’s hope. Catch up on the hot topics that dominated this space in 2017.
• Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
  Dec 18, 2017 by Amy Gesenhues
  Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.
• Digital advertising 2017: A year of reckoning in review
  Dec 18, 2017 by Ginny Marvin
  This year was dominated by controversy, mobile and the duopoly, but there’s more to the story.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Cortana’s got mad skills but faces big distribution challenges vs. rivals
  Dec 18, 2017 by Greg Sterling
  Cortana already has 148 million global users, but it’s still an underdog.
• 2017: The year in martech
  Dec 18, 2017 by Barry Levine
  So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us.
• How authentication can be a compelling branding asset
  Dec 18, 2017 by Davor Sutija
  Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.

Online Marketing News From Around The Web:

• 2017: The Year That Changed Everything in Online Video, Tubular Insights
• 3 ways to build a data-driven marketing team, Think with Google
• 4 Challenges for Mid-market Ecommerce in 2018, Practical Ecommerce
• Amazon activity in Atlanta sparks HQ2 speculation, Retail Dive
• Building a Marketing Tech Stack: 3 Crucial Steps, MarketingProfs
• Concerned With Transparency, More Marketers Take Programmatic Strategy In-House, AdExchanger
• Ecommerce trends in 2018: What do the experts predict?, Econsultancy
• How to Better Understand the Size and Composition of Your B2B Audience, Content Marketing Institute
• Tech, Marketing and Work Predictions for 2018, CMS Wire
• Your 21-Point Blog Post Search Optimization Checklist, Convince and Convert