Marketing Day: Rand Fishkin On Content Marketing, Walmart’s Killer App & Fewer Corporate Blogs

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• More Twitter Ecommerce Plans Emerge; Payments Startup Stripe Said To Be On Board
  Details of Twitter’s long-expected move into ecommerce are continuing to slip out. Re/code’s Jason Del Rey reported today, citing multiple industry sources, that the company will work with payments startup Stripe to handle the credit card transactions required for users to purchase goods directly from tweets. Later this year, Twitter is expected to unveil buttons […]
• Content Marketing: What Separates Success From Failure? [Rand Fishkin Interview]
  If you want to invest in content marketing — and you should — then make sure you’re ready to play the long game.
• Estimote Intros iBeacon-like Stickers For Everyday Use
  Ever since Apple embraced Bluetooth Low Energy (BLE) as part of its iBeacon standard, BLE beacons have become the most visible proximity based location technology. Now, iBeacon developer Estimote wants to further popularize beacons with microlocation “stickers,” that people can put on everyday objects to enable them to send information to your phone. It calls […]
• Get With The Programmatic: A Primer On Programmatic Advertising
  Learn the ins and outs of programmatic, and discover how it’s changing the face of display advertising.
• Walmart’s New Savings Catcher: The Killer App
  If there were ever a no brainer in the world of retail, it would be the decision to create an app like this.
• Fortune 500 Blogging Down 3% This Year, First Drop In 7 Years [Survey]
  For the first time in seven years, the use of a corporate blog among the Fortune 500 has dropped. According to the University of Massachusetts Dartmouth Center for Marketing Research, 31 percent of this year’s Fortune 500 companies have a public facing corporate blog. That’s down from last year’s high of 34 percent, and it’s […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts
• Search In Pics: Google Shark Fin, Chocolate Balls & Yo Yo Ceilings
• Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site
• New Google Ad Format Only Changed User Behavior For 3 Months
• AdWords Adds Single Currency Reporting For Conversion Values

Online Marketing News From Around The Web:

Analytics

• Are Pre-Programmatic Metrics Killing Your Campaign?, adage.com

Blogs & Blogging

• How to Find All Posts Using a Specific File Attachment In WordPress, wptavern.com
• How to Use Interviews & Collaboration to Boost Traffic & Sales Online, www.blogherald.com

Business Issues

• LinkedIn Product Head Deep Nishar Departs Business Network, recode.net
• Facebook Is No. 5 on Glassdoor’s Top 25 Companies for Culture & Values, allfacebook.com

Content Marketing

• 4 Article Ideas for Your Website, www.inklyo.com
• 7 Content Marketing Metrics You’re Probably Undervaluing, contently.com
• Purpose-Driven Content Marketing: Brands That Give and Get, contentmarketinginstitute.com
• The Quest for the Holy Grail of Sponsored Content Measurement, contently.com

Conversion Optimization

• Customer Journey Maps, moz.com
• How to Optimize Conversions for the 3 Major Website Types, www.quicksprout.com
• Why Choosing the Right Trust Seal Increases Conversion, blog.crazyegg.com

Copywriting, Design & Usability

• Google Offering $250 for In-Person UX Studies, Glass Almanac
• Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers, www.smashingmagazine.com
• Web design across different generations, econsultancy.com

Display & Contextual Advertising

• Tumblr’s Role in Reversing Yahoo’s Display Ad Decline, www.emarketer.com

Domaining

• New TLDs: is it an awareness, acceptance or demand issue?, domainnamewire.com

Ecommerce

• 4 Simple eCommerce Product Page Tests That Take Less Than an Hour, blog.kissmetrics.com
• How does internationalisation work for online retailers?, econsultancy.com
• The Secret Ingredient for Winning the Customer Service Battle in Ecommerce, blog.kissmetrics.com

Email Marketing

• How to Properly Do an Email Spree, blog.getresponse.com
• Turning Gmail into an Email Marketing Platform, smallbiztrends.com

General Internet Marketing

• 3 Reasons to Enhance Online Marketing with Offline Activities, relevance.com
• 40+ useful statistics from Econsultancy’s Q2 reports, econsultancy.com

Internet Marketing Industry

• BrightEdge Delivers Unrivaled Content Marketing Technology to Marketers Everywhere, brightedge.com
• Voice-Based Social Media Platform Bubbly Acquired By Altruist Group, techcrunch.com

Mobile/Local Marketing

• Smartphone Couponers Still Find Their Way to the Store, www.emarketer.com
• How often do shoppers use retail apps?, www.internetretailer.com
• How does push compare to email?, www.mobilecommercedaily.com
• QSR Chain Drives Revenue With Hyperlocal Tools, streetfightmag.com
• Reviews Are Forever, Changing, www.aaronweiche.com
• The Future of Google Glass Lies in Health Care According to its Inventor, www.thedomains.com
• The Top 25 Mobile Apps (Twitter is 14th, Behind Yahoo Weather), www.mediabistro.com
• Three Signs Your In-House App Project Is in Big Trouble, www.marketingprofs.com
• Twitter for iOS Now Lets You Watch (Some) Videos While You Continue to Browse, www.mediabistro.com

Social Media

• 23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC], www.mediabistro.com
• 5 Essential Components of a Successful Facebook Sales Strategy, www.socialmediaexplorer.com
• Can’t Buy Me Love: How to Avoid Social Media Fraud, www.convinceandconvert.com
• Facebook Mentions Box to Debut at Emmy Awards, allfacebook.com
• Facebook Will Transfer Likes from Fan Pages to Official Page Without Owner’s Permission, www.thesempost.com
• Gannett Digital Ad Unit PointRoll Is Now a Facebook Preferred Marketing Developer, allfacebook.com
• How Popular Is Snapchat With Millennials?, www.marketingprofs.com
• How To Access Organic Twitter Analytics (For anyone, for free), www.evolvingseo.com
• How To Ace Tweet Scheduling With Our Two Favorite Tools, www.socialbro.com
• How to Build a Social Media Empire by Running with Scissors, www.convinceandconvert.com
• How to Squeeze 1.4 Million Words into a Tweet, www.reelseo.com
• Measuring Social Media: What Marketers Need to Know, www.socialmediaexaminer.com
• So Many Social Users, So Little Trust, www.emarketer.com
• Social Media Marketing a Must in China, www.emarketer.com
• Stop Faking it Until You Make it – Fake Followers, Trolls, Influence, Spam and Bullies, www.pammarketingnut.com
• The United State of Social Commerce [Infographic], www.getelastic.com
• Twitter Faces Free-Speech Dilemma, online.wsj.com
• Why Your Social Media Is Failing, heidicohen.com

Video

• Video Production Options for Big Budgets and Little Budgets, www.reelseo.com
• Why Views are not enough on YouTube., www.touchstorm.com