Marketing Day: Quora ad-targeting options, Pepsi wins Twitter’s #BrandBowl & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Quora adds more contextual & behavioral ad-targeting options
  Feb 5, 2018 by Ginny Marvin
  The platform is steadily enhancing its advertising offerings.
• Data is a tough topic for businesses, especially for retailers
  Feb 5, 2018 by Evan Magliocca
  There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights.
• Tech executives unite in initiative to push back against technology
  Feb 5, 2018 by Greg Sterling
  Smartphone addiction is the new smoking.
• Time’s almost up: MarTech alpha rates expire Saturday night!
  Feb 5, 2018 by Marketing Land
  The MarTech® Conference is coming to San Jose, California April 23-25. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $500 on your All Access pass! This incredible discount expires soon, so don’t miss your chance.
• Pepsi takes top honors in Twitter’s inaugural #BrandBowl
  Feb 5, 2018 by Tim Peterson
  The halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP award.
• Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
  Feb 5, 2018 by Barry Levine
  The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools.
• DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
  Feb 2, 2018 by Ginny Marvin
  Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.
• What’s going on with Google brand CPC?
  Feb 2, 2018 by Andy Taylor
  Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.
• What the ROAS? A practical guide to improving return on ad spend
  Feb 2, 2018 by Jacob Baadsgaard
  Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?
  Feb 5, 2018 by Greg Sterling
  Apple’s HomePod with Siri comes to market later this week.
• Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
  Feb 5, 2018 by Barry Levine
  The format opens up new possibilities for non-interrupting, contextual ads on OTT TV.
• Blockmetry launches its GDPR-friendly web traffic software
  Feb 5, 2018 by Barry Levine
  Developed by a former Google engineer, it can’t be blocked by analytics blockers, and so can show 100% of a site’s traffic.

Online Marketing News From Around The Web:

• 4 Unconventional Ways to Promote Blog Content on Social Media, Content Marketing Institute
• 5 Content Marketing Ideas for March 2018, Practical Ecommerce
• B2B Ecommerce Features for Acquiring, Selling & Retaining Customers, Shopify
• How Can Brands “Converge” Ad Tech And Mar Tech?, AdExchanger
• How Participation Marketing Elevates Your Social Media Strategy, Convince and Convert
• How to Cut Through the Key Marketing Metrics Mess, Marketo
• Marketing Automation 101: Content and Training Resources, MarketingProfs
• The three trends driving marketing analytics in 2018, Econsultancy
• Video Metrics: How Super Bowl 2018 Video Ads and Teasers Measure Up Online, Tubular Insights
• Your Brand Needs a Conscience, Contently

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.