Marketing Day: Polyvore Updates Ad Suite, Twitter Rolling Out Trends & Microsoft’s Earnings Report

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Polyvore Adds Promoted Trends To Ad Suite
  Brands can highlight what’s hot with new native ad product.
• Twitter Is Rolling Out Trends With Descriptions On The Web
  Expanding on the mobile launch earlier this month, context about trending topics is appearing on Twitter.com. The feature is also being made available in the United Kingdom, Ireland, Canada, Australia and New Zealand.
• Video Is A Marketer’s Best Friend
  Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals.
• Mobile Fanatics: Where Social, Video And Calls Intersect
  As mobile goes front and center with call analytics, columnist Bill Dinan urges marketers not to ignore other media channels like social and video.
• NetSuite Expands Omnichannel Commerce Platform With Bronto Software Acquisition
  $200 million deal announced Thursday, expected to close in Q2 this year.
• WordPress 4.2 Now Available, Speeds Up Publishing & Sharing
  Latest version includes updates to Press This, streamlined plugin updates and more.
• Dos Equis Offers Chance To Win Most Interesting Man Contest On #DosDeMayo
  The brand’s iconic character is promoting the Mexican beer on a Mexican holiday — just a few days early.
• Microsoft Surprises With FY15 Q3 Earnings Beat
  Revenues and earnings per share both beat analyst expectations. Strong performance from Cloud, Surface and Search offset weak Windows and Phone businesses.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Action Cards For Android & Search Integration
• Bing Providing Detailed Answers From Third-Party Web Sites Like Google
• Search In Pics: Google Bumper Cars, Game Of Thrones & Day At The Beach
• Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy
• The Vast Opportunity Of Audience-Based Search Marketing
• Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not All, Data Centers
• Google Wants Beta Testers For New App Indexing Features
• Google: Lower CPCs Are Because Of YouTube, Not Mobile Search

Online Marketing News From Around The Web:

Analytics

• How The Pareto Principle Affects Your Data, www.searchenginejournal.com
• Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel, www.marketingprofs.com
• Use Data to Help Your Engagement Conundrum, contentmarketinginstitute.com

Blogs & Blogging

• Blog Consistently While Running Your Business in These 4 Ways, www.martechadvisor.com
• Blog Content Curation: Your New Blog BFF, heidicohen.com
• What the Best Bloggers Do Right, www.convinceandconvert.com

Business Issues

• Google Sued by Job Candidate for Age Discrimination, Wall Street Journal

Content Marketing

• 5 Indicators That Your Current Content Marketing Agency is Wrong for You, www.martechadvisor.com
• 5 Ways to Track Your Content on Social, simplymeasured.com
• Here’s why native video works so effectively, www.adknowledge.com
• How Not to Get Lost In a Content Creation Wasteland, www.ducttapemarketing.com
• Using Storytelling to Engage and Persuade, blog.kissmetrics.com

Copywriting, Design & Usability

• 12 Must-Read Tips on Web Usability, blog.crazyegg.com
• 20 Basic HTML & CSS Tricks Marketers Should Know, www.searchenginepeople.com

Display & Contextual Advertising

• Confessions of digital ad pioneer John Battelle: We got a lot of grief for the banner ad, digiday.com

Domaining

• Activist buys up website domains of Republicans who voted for Indiana’s anti-gay law, www.pinknews.co.uk
• Change Is Coming: How the Blockchain Will Transform the Domain Name Business, cointelegraph.com

Ecommerce

• 4 retailer approaches to the Apple Watch, digiday.com
• Amazon’s Q1 revenue grows 24% in North America, www.internetretailer.com
• Ecommerce in EMEA: 2015 Stats, www.getelastic.com
• Marketers Struggle to Map Multichannel Customers’ Journeys, www.emarketer.com
• Mobile Web Wins Traffic Share for Top UK Online Retailers, blog.similarweb.com
• The Art of eCommerce Upselling, blog.kissmetrics.com
• What online apparel shoppers want, www.internetretailer.com

Email Marketing

• Why No One is Reading Your Emails on Mobile, unbounce.com
• Windows 10’s New Mail: Is It Outlook or Isn’t It?, www.cmswire.com

General Internet Marketing

• 9½ Things Mad Men Has Taught Me About Digital Marketing, www.distilled.net
• Four out of five children don’t recognize when they’re being advertised to, qz.com
• Marketers and News Media: No One Trusts You, adage.com

Internet Marketing Industry

• New Release of SDL Campaigns Empowers Organizations to Orchestrate Marketing Interactions Across Channels, www.sdl.com

Mobile/Local Marketing

• American Eagle Outfitters unveils Apple Watch features to drive in-store sales, www.mobilecommercedaily.com
• Apple Watch Creates Wrist-y Business for Media, Advertisers, adage.com
• At least 10% of Los Angeles is using Waze, qz.com
• In Mobile Payment Adoptions, Millennials Lead, www.emarketer.com
• Stop failing at mobile-campaign attribution, www.mobilecommercedaily.com
• Yelp, Foursquare, Trulia, YP, Retailers Have All “Watchified” Their Apps on Day One, screenwerk.com

Social Media

• 10% of Local Businesses Have Purchased Twitter Ads, www.adweek.com
• 23 Epic Twitter Facts and Statistics That May Surprise You, www.jeffbullas.com
• Facebook Testing Overhauled Notifications Tab for Mobile Apps, www.adweek.com
• Google+ Notifications for YouTube Uploads, googlesystem.blogspot.com
• How Valuable Is Social Data, Really? Twitter, Facebook And LinkedIn Weigh In, adexchanger.com
• Improving Pinning with a predictive board picker, engineering.pinterest.com
• Inspired Twitter Marketing: 3 Accounts Rocking Their 140 Characters, www.adweek.com
• Sign of Facebook’s Ad Growth? Two Digs From a Google Exec, blogs.wsj.com

Video

• Cheaper bandwidth or bust: How Google saved YouTube, Ars Technica
• Find 360-Degree YouTube Videos, googlesystem.blogspot.com
• Google’s Ad Prices Dip Again, This Time Because of YouTube, adage.com
• How Facebook’s New Video Partners Like Vox and Vice Will Easily Grab Attention for Brands, www.adweek.com
• Starbucks Vs Dunkin’ Donuts: Brand Video Marketing Comparison, www.reelseo.com
• Video Viewability Standards Have a Long Way to Go, www.emarketer.com
• Why Online Video Is a Must-Have for Your Mobile Marketing Strategy, www.thinkwithgoogle.com
• YouTube Tests Borderless Search Box, googlesystem.blogspot.com